25/06/2015
Link Building is Promotion:
Spammers spend their time employing manipulative tactics to game the algorithm, tactics that do nothing to better the online experience for people.
The link building I know and do is far different from this. Link builders conduct industry research, contact other webmasters within the industry, and effectively explain the value our sites provide.
When you boil it down, link building is simply online promotion.
When you build links, you have to engage with the authorities and influencers in your niche. If you want these people to link to you, you have to convince them why it’s worth their while.
There are only two reasons why a site isn’t linking to you:
They are unaware of your existence
They’re not convinced a link to your site is necessary to their audience
Both of these reasons can be remedied through link building.
In case A, the website may have never heard of you because you haven’t engaged with them yet. That’s okay – this is why you’re building links in the first place!
If it’s case B, that’s okay too. Some webmasters need convincing. It’s not their job to inherently see the value in your site, pages, content, etc.
