CAMS Graphics

The $10 Billion Doodle: How a Bored Student Created the Internet’s Most Iconic Alien.

In 2005, Alexis Ohanian doodled a simple alien character that would become one of the most recognisable mascots on the internet. While a student at the University of Virginia, Ohanian sketched the figure, eventually named Snoo, during a marketing class. He later digitised the drawing using a trial version of PaintShop Pro. Designed to be a genderless, time-travelling visitor, Snoo featured a round head, a single antenna, and glowing red eyes. This minimalist aesthetic reflected the site’s early focus on community-driven content. Ohanian’s creation gave Reddit a friendly, approachable face, helping the platform establish a distinct identity during its formative years.

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From Code to Icons: How Susan Kare Humanised the Macintosh

Susan Kare is the visionary graphic designer who humanised personal computing through her work on the original Apple Macintosh. Using a grid of pixels as her canvas, she crafted a visual language that replaced complex code with intuitive, whimsical metaphors. Her most enduring creations include the Happy Mac startup icon, the Command symbol (⌘), and the Trash can, all of which bridged the gap between man and machine. Beyond icons, she designed foundational typefaces like Chicago and Geneva. Her minimalist aesthetic and artistic wit transformed the cold screen into a friendly, approachable workspace for millions.