11/08/2026
This is something we teach our riders from day one at Alba. Our riders of all ages, even those as young as five are encouraged to avoid labels like “naughty” stubborn” or “rude” when talking about their horses.
Instead, we encourage them to describe what the horse is actually doing and ask why it might be happening.
Is the horse confused? Worried? Uncomfortable? Has it understood what we are asking?
The words we use matter, because they can influence how we respond to the horse. 🐴
🐴 “Naughty.” “Stubborn.” “Rude.” They might seem like harmless words, but could they actually change how we treat horses?
At the ISES 2026 Conference, Susie Catherall Ostler presented “Words matter: The prevalence and impact of negative emotive language in the equine industry.”
In a survey of 355 participants, every participant had heard negative emotive language used to describe horse behaviour, and 97% admitted using it themselves.
But the most striking finding was what happened when researchers changed only the language used to describe a horse’s behaviour. Participants shown descriptions using negative emotive language were significantly more likely to suggest sedation and, in some scenarios, positive punishment, despite seeing the exact same video of the horse.
People who reported using this type of language more frequently were also less likely to suggest giving the horse time, considering their emotional state or physical discomfort, or using desensitisation.
The takeaway is simple but powerful: the words we use can shape the decisions we make.
Instead of labelling a horse as naughty, stubborn or rude, asking why they are behaving that way could lead us towards more horse centred responses.