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Monday 11am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 3pm

Howard Tinker, PO Box 3252, Wamberal (2026)

30/04/2026

Something I hear a lot in first conversations with clients: "I'm working harder than I ever have — but I feel like I'm going backwards. or not making any progress"

It's one of the most dispiriting feelings in business. You're putting in the hours. You care deeply. And still, the results don't match the effort.

In my experience, the issue is rarely about how hard someone is working. It's about whether the work they're doing is aimed at the right things.

Busy and productive are not the same thing, even though they feel similar from the inside. 𝗕𝘂𝘀𝘆 𝗶𝘀 𝗺𝗼𝘁𝗶𝗼𝗻. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗶𝘀 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻.

The shift that changes everything? Getting clear on what actually moves your business forward — and doing that first, before anything else. Not your emails. Not the tasks that feel safe and comfortable.

𝗧𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺.

It's a small discipline, but it's not a small change.

If you've been feeling the grind lately and wondering why effort alone isn't cutting it — this might be worth sitting with.

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗱𝗼 𝘁𝗼𝗱𝗮𝘆 𝘁𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱? (𝘏𝘢𝘵 𝘵𝘪𝘱 𝘵𝘰 𝘎𝘢𝘳𝘺 𝘒𝘦𝘭𝘭𝘦𝘳 - 𝘛𝘩𝘦 𝘖𝘯𝘦 𝘛𝘩𝘪𝘯𝘨)

I'd love to hear your thoughts.

29/04/2026

I had a conversation with a client recently that stayed with me.
She's talented, experienced, and genuinely knows her market well. She'd mapped out her offer, worked out her pricing, even drafted her first emails. Everything was ready.

"So what's stopping you?" I asked.

She paused for a moment, then said: "𝗛𝗼𝗻𝗲𝘀𝘁𝗹𝘆? 𝗜 𝘁𝗵𝗶𝗻𝗸 𝗜'𝗺 𝗮𝗳𝗿𝗮𝗶𝗱 𝗼𝗳 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗼𝘂𝘁 𝗜'𝗺 𝗻𝗼𝘁 𝗮𝘀 𝗴𝗼𝗼𝗱 𝗮𝘀 𝗜 𝗵𝗼𝗽𝗲 𝗜 𝗮𝗺."

There it was. Underneath all the preparation and planning was a single, very human fear.

This is what I see in most of the entrepreneurs I work with. The problem isn't knowledge. It's not strategy. It's not even time. It's the quiet belief that taking action will somehow reveal something unflattering about us.

Here's what I know to be true: 𝗧𝗵𝗲 𝗯𝗲𝗹𝗶𝗲𝗳 𝗶𝘀 𝗮𝗹𝗺𝗼𝘀𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝘄𝗿𝗼𝗻𝗴. 𝗔𝗻𝗱 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝘄𝗮𝘆 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗮𝘁 𝗼𝘂𝘁 𝗶𝘀 𝘁𝗼 𝗺𝗼𝘃𝗲.

If you're sitting on something you know you should be doing — an offer, a post, a conversation, a price increase — I'd gently ask: what do you actually believe would happen if you tried?

That question is usually where the real work begins.

10/12/2025

Ahhhh copywriting... god I love good copywriting.

This is a sub headline from a full page ad I tore out of an airline mag over a decade ago. The headline is 𝗗𝗶𝗲𝘁 𝗖𝗵𝗲𝗮𝘁 but I didn't want to put that in the image as I thought it may get blocked (maybe it still will because I have written it here?).

Anyway this article is full of great copy listen to this...

"𝘈𝘧𝘵𝘦𝘳 𝘫𝘶𝘴𝘵 𝘵𝘸𝘰 𝘥𝘢𝘺𝘴 𝘰𝘯 [𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘯𝘢𝘮𝘦] 𝘮𝘺 𝘣𝘰𝘥𝘺 𝘣𝘦𝘨𝘢𝘯 𝘵𝘰 𝘳𝘦𝘭𝘦𝘢𝘴𝘦 𝘮𝘰𝘳𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘯𝘢𝘵𝘶𝘳𝘢𝘭 𝘧𝘢𝘵 𝘣𝘶𝘳𝘯𝘪𝘯𝘨 𝘩𝘰𝘳𝘮𝘰𝘯𝘦, 𝘨𝘭𝘺𝘤𝘢𝘨𝘦𝘯... 𝘐𝘵 𝘮𝘦𝘢𝘯𝘵 𝘐 𝘸𝘢𝘴 𝘣𝘶𝘳𝘯𝘪𝘯𝘨 𝘤𝘢𝘭𝘰𝘳𝘪𝘦𝘴 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘢𝘯𝘥 𝘤𝘰𝘶𝘭𝘥𝘯'𝘵 𝘴𝘵𝘰𝘳𝘦 𝘧𝘢𝘵 𝘦𝘷𝘦𝘯 𝘸𝘩𝘦𝘯 𝘐 𝘥𝘪𝘥 𝘦𝘢𝘵!"

When I teach copywriting I often use this ad as a master class. One secret copywriting tactic is to demonstrated incredibly well in the ad. The tactic is 'selling the benefit beyond the benefit'.

𝗬𝗼𝘂 𝗺𝗮𝘆 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗼𝗳 𝗮 𝗱𝗶𝗲𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝘀 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝘀𝗹𝗶𝗺 𝗿𝗶𝗴𝗵𝘁?

But the deeper need of someone who wants to be slim is likely to be desired... To get the partner of their dreams, to get the job they've always dreamt of, to have children... so those things are highlighted in the ad, even better as a quote, "𝘐 𝘩𝘢𝘷𝘦 𝘢 𝘧𝘢𝘯𝘵𝘢𝘴𝘵𝘪𝘤 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘯𝘶𝘳𝘴𝘪𝘯𝘨 𝘤𝘢𝘳𝘦𝘦𝘳 𝘐 𝘢𝘭𝘸𝘢𝘺𝘴 𝘥𝘳𝘦𝘢𝘮𝘦𝘥 𝘰𝘧".

What do your clients really desire?

01/12/2025

Every month I host a Zoom call for a group of people who are "working on themselves" - psychologically / spiritually and sometimes physically.

The process they engage in throughout the year is designed to make them conscious... Conscious of their thoughts, their impulses, their drivers, their behaviours, their excuses and their outcomes.

The process to achieve this is VERY simple. They just agree to keep a daily practice. The practice must be simple in nature, do-able no matter what, and measurable. Some examples; 10 minutes of physical exercise, journal a full page each day, meditate for 15 minutes, read 10 minutes of a non-fiction book each day etc. There are other things like diets and abstinence but they are a bit more advanced and not relevant here and now.

In December each year I ask, what worked, what have you noticed about yourself and your circumstances that have changed? The outcomes and insights are always terrific. For example; new jobs / careers / businesses, new or improved relationships, more money, less weight, fitter, stronger, less baggage, less stress, happier and so on.

How can this be? How can 10 minutes of non-fiction reading lead to me being happier with better relationships and a better income? The short answer is that you start to trust yourself, you listen to yourself and can spot self-defeating narratives and you begin to act differently (that's the core of it but there's lots of nuance which I can explain at a later stage).

The bottom line, change doesn't just happen, you have to make it happen and that means thinking and doing things differently. On Saturday when I ask these guys... "What really worked this year" I know we are in for some amazing stories.

So how about you? What Really Worked This Year? If you want to know more about the process above contact me.

21/11/2025

This morning I read an article in the UK news that triggered something in me. It was a story about a guy who had become a very successful investor and whose journey began when he first bought shares when Thatcher privatised publicly owned assets. I could go off on all sorts of tangents here but I'll stick to my point.

I haven't thought about that scenario for twenty plus years but it brought up feelings of frustration and anger in me that have lasted most of the day. I didn't even realise this still affected me but it obviously does. It was hiding down in my subconscious waiting to be triggered. And it's indicative of part of my programming that still directs my behaviour today.

In my case my "poverty programming". I grew up in relative poverty so many of the things I learned in my formative years were taught by poor people. Despite the fact that it's no longer necessary I will compare prices in the supermarket to get the best deal on something like baked beans. I know all the reasons why this is ridiculous BUT there's something deep in my psyche that 'makes' me do it.

Thus Jung's quote... “Until You Make The Unconscious Conscious, It Will Rule Your Life And You Will Call It Fate”... It makes me wonder, where else does poverty consciousness play out in my life & business?

Same question to you... Do you say yes to work when you know you shouldn't? Do you undercharge for the value you provide? Take on 'charity cases'? Pull all nighters?

What's driving you?

18/11/2025

I'm sure that you've heard that old saying, "Teach a man to fish and you'll feed him for life"? Well when it comes to business I am here to tell you this is a bad strategy. My businesses have always counted on getting results for people.

We've taught restaurant owners how to bums on seats every day of the week. As trainers and coaches, we've taught people how to increase their sales results instantly, accelerate their learning, increase their confidence, overcome their limiting beliefs and much much more.

But when it comes to clients actually achieving the outcomes they say they want e.g. grow their sales, many won't do what it takes. I'm not pointing fingers because I've been that person too... and I'm sure you have.

But if our revenue as service providers depends on our clients getting results, then we have to find a way to make it (whatever it is) work 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺 𝗼𝗿 𝗱𝗼𝗻𝗲 𝗯𝘆 𝘁𝗵𝗲𝗺.

Despite everything becoming 'easier' in the last 30 years e.g. computers, the internet, home computing, websites, online banking, access to world markets, work from home, offshore workers and now Ai... people will still tell you they're too busy to do more than they're currently doing.

So if you can find a way to give them the fish - actually, put it on a plate and cut it up for them - and even feed it to them... 𝘁𝗵𝗲𝗻 𝘆𝗼𝘂'𝘃𝗲 𝗴𝗼𝘁 𝗮 𝘄𝗶𝗻𝗻𝗲𝗿 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗵𝗮𝗻𝗱𝘀.

Just don't try to tell them how to fish.

14/11/2025

Below is the full transcript of the billionaire Toto Wolff CEO of Mercedes F1 explaining excellence and demonstrating leadership. I love where he says "you go in there like a ghost" this is about attention to detail, being completely of service, excellence without ego and providing a peerless experience for your client...

"I don't want to have anyone experience that he or she goes on the toilet and it's dirty. If the lobby isn't properly presented, how does the car look under the bonnet? I mean, we have hospitality at the centre of the (F1 Racing Team) paddock.

You only get to go into hospitality if you're someone really, really important for the team. You're a sponsor, you're a husband or wife of a sponsor. People expect this to be Formula 1, so you expect to have a restaurant Michelin-like meal because you're in Formula 1.

And I don't want to have anyone experience that he or she goes on the toilet and it's dirty. You know, we hired a hygiene manager and we had a whole team...

I said to them, okay, I'm going to explain to you how that goes because it's important. I showed them how I wanted the toilet to be cleaned and how I wanted them to use the brush, not having crap on the brush when you put it back.

And then how you clean the sink and put all the towels back in there. And then I said, on the Friday, free practice day, I want you to be in there every 15 minutes and clean it on the Saturday every five minutes. And on the Sunday, after every single person that goes on the toilet, 𝘆𝗼𝘂 𝗴𝗼 𝗶𝗻 𝘁𝗵𝗲𝗿𝗲 𝗹𝗶𝗸𝗲 𝗮 𝗴𝗵𝗼𝘀𝘁.

You're out there after 30 seconds and it needs to be immaculate for every single guest because I don't want the wife of a CFO going in there and thinking, what's this? It's a public toilet. So, over the time, we had a process, we had a checklist, like when you're flying an airplane. And since then, it's always been a pleasure for me to go in there."

Toto Wolff CEO of Mercedes F1

https://www.facebook.com/reel/1474732080400493

13/11/2025

You might think you can't do this because you sell a service or it doesn't work for your products. Well maybe this will show you how to tweak the promotion for your business. In this example it's restaurants and at first you might think it would not work for them either, but I will show you that it does and how it makes restaurateurs a lot of money.

We started doing this with the restaurants we worked with as soon as I saw that Black Friday was a thing. So this goes back about a decade and it has worked every time.

𝗖𝗼𝗻𝘁𝗲𝘅𝘁: We send out a Black Friday Offer email to diners who are on the mailing lists of the restaurants we do marketing for. Typically their databases range from around 5,000 - 100,000. When we began there were no booking apps or QR codes so our clients had to collect the diners details on paper... then we had to do data input for them. You can imagine how unpopular that was, but they did it and it paid off massively. Nowadays with QR Codes it's all much simpler.

𝗛𝗼𝘄 𝗜𝘁'𝘀 𝗗𝗼𝗻𝗲: The email offers the diner the chance to buy a gift certificate and receive 20% extra for free, so for example - buy a $100 gift certificate and get an extra gift certificate valued at $20. There's no catch or small print, spend $100 and get $120.

𝗧𝗵𝗲 𝗗𝗲𝘁𝗮𝗶𝗹𝘀: Anyone who sells gift vouchers knows that they don't all get redeemed, this is called breakage and I have known it range from 5% - 65% unredeemed! So even though the restaurateur is giving away an extra 20% some of that will never be claimed. Secondly when people come in to dine with their voucher, they often spend more than normal because it feels like this isn't real money. Thirdly if people have bought the gift voucher to give to others as a present (Christmas maybe), they are doing your marketing for you, introducing a new client to your venue. So that's free marketing!

𝗔𝗻𝗱 𝗙𝗶𝗻𝗮𝗹𝗹𝘆: everyone who has bought a voucher for your (in this case venue) has just excluded the competition. The voucher can only be spent at your venue and this gives your team another opportunity to wow the client.

If you want to brainstorm with me how this can work for you, message me.

12/11/2025

So here we are again, hurtling towards the end of another year... My god where did the year go? You're probably thinking about Christmas parties, going out for drinks, buying presents, family trips and BBQs. It's an exciting time! ... And come New Years Eve you'll probably be setting goals and resolutions for next year.

Well I have an early Christmas present for you. 𝗦𝗲𝘃𝗲𝗻 𝗪𝗲𝗲𝗸𝘀. Seven weeks to score the goals you set for this year.

OK it's short and if you hit some hurdles or got side tracked I get it. But as Earl Nightingale once said "𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗿𝗲𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗮 𝘄𝗼𝗿𝘁𝗵𝘆 𝗴𝗼𝗮𝗹 𝗼𝗿 𝗶𝗱𝗲𝗮𝗹"... so even if you cannot possibly achieve that goal in seven weeks you can be successful by going after it with renewed passion so that you are seven weeks closer to achieving it in 2026.

What do you think? Are you up for it?

Howard

11/11/2025

It really doesn't matter what your job, business, niche or role is. You are in the people business! If you do your thing, in a way that people FEEL taken care of then you'll always be in demand. Ai might come and take this role, but if this is in your DNA there'll always be a place for you.

The quote comes from Will Guidara who was the co-owner of Eleven Madison Park. It was this philosophy as well as amazing food that saw his business (restaurant) elevated to No1 in the world.

Howard Tinker

30/04/2026

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Monday	11am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 3pm