Public Relations

Being the organisation's crystal ball has never been more important. We need to be building a misinformation and disinformation strategy into every campaign, starting with a brainstorming session of what misinformation/disinformation might look like...

True or false? Here are five ways to manage false information about risk As the world grapples with the impacts of the climate crisis, effective risk communication is critical to reduce disaster risk. But the rise in fake news and disinformation can hamper efforts to raise awareness of risks and prepare communities.

Heard about ChatGPT? It has big implications for PR.

Here's a great explanation of what it is and what it can mean for us in PR...

How to use ChatGPT for PR and Comms? In this edition I am describing how I use ChatGPT - an AI tool

A BIG thing has happened!

Dr Chris Kossen has won THE PRIA Golden Target Award Educator of the Year!

The award is in recognition of his leadership and contributions to communication and public relations education with innovations in microlearning that increase student engagement in learning by increasing accessibility of learning materials and focus on practical value, including employability in curriculum.

His success in increasing student retention, learning achievement and satisfaction on adopting microlearning was recognised in 2020 as lead and joint winner of University of Southern Queensland's Excellence in Faculty Teaching (BELA), and the team-based grant (2021-2022) to implement and evaluate ‘career and employability’ content in Public Relations curriculum.

Find out more: https://lnkd.in/gurfBa_9.

Community engagement. Event management. Issue management. Content creation.

If you senior grads are a guru in any of these fields, we want to hear from you!

We're developing new content for our entire PR undergrad major, and we're looking for skilled practitioners to work with our learning designers to write the courses.

It's a paid 200-hour contract for each field. We want to work with you if you have more than 10 years experience, and have been in the job in the last 12 months. Send us your CV and a quick introduction - the email is in the tile!

Were you affected during one of the eastern Australia floods this year?

Your story will provide insights into what could be done better in future floods - so please register to be part of some important research: https://www.naturalhazards.com.au/floods2022

Do we have any experienced practitioners who specialise in content creation who might be interested in being the content lead to write our new content creation course? Formal contract, remote work, working with our Learning and Teaching team and PR teaching team to produce the course content.

Contact us!

How not to get cancelled - wise words for organisations using social media...

How Not To Get Cancelled: A PR View - Crenshaw Communications Any brand or individual can be cancelled in an instant, and the costs are high. Some simple PR principles can help avoid membership in the cancel club.

Aurecon has NINE communications and stakeholder engagement graduate positions going at the moment, check them out here!

Five are in Queensland, four are in other capital cities.

Communications and Stakeholder Engagement Graduate 2023 Graduate Programme – Communications and Stakeholder Engagement Aurecon is a design, engineering and advisory company that brings ideas to life to create a better future for people and the planet. We’re looking for unconventional thinkers and dedicated doers who feel deeply passionate about ...

Are you looking for work or looking for an upgrade in Queensland? The PRIA's Meet the Fellows function on Tuesday, July 26 is a must attend for anyone in the job market. Last time we went to a MTF, two students got job interviews from the evening!

Barb will be heading down, so why don't you catch up with her and get her to introduce you to a few people?

And ask the Fellows some curly questions about the industry that will help you in your next interview!

It's Golden Target Awards time...spritz up your best campaign and enter it in the PRIA's annual awards bonanza!

Entries are due September 16 (August 5 is the cheaper earlybird rate...)

Golden Target Awards 2022 Enter Australia’s longest-running and most prestigious public relations and communications industry awards applauding the crème-de-la-crème of strategic and creative thinking, executional excellence, and high-achieving people, teams and agencies across the nation that have transformed businesses...

A FREE webinar from the PRIA next Thursday - 4pm (Brisbane time): The State of Mental Wellbeing in the Communication Profession...

Let's address the state of mental wellbeing in the industry Dear Barbara, Mental wellbeing, exhaustion, stress, and burnout are very real issues in the public relations and communication profession right now.  Join us next week to discuss the key findings of the So how do you really feel? Report from The Centre for Strategic Communication Excellence –...

Sage advice from Australia's own Tony Jaques on when an organisation should advocate on issues - and some examples of where they shouldn't!

When should corporates take a stand on high-profile social issues? The likely overthrow of Roe v Wade to limit access to abortion in the United States has highlighted whether and when business corporations should take a stand on controversial social issues. Denim company Levi Strauss was one of the first major companies to weigh in on this debate, defining it as ....