Nikki Taylor - Marketing & AI

🎤 Fresh from my DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions Masterclass where we explored AI and automation like never before, I’m bringing those insights to you today!

Ready to crush those repetitive marketing tasks? 😅 In my latest slides, I’m diving deep into AI frameworks and showing you how Make.com can automate the grunt work - so you can focus on the fun stuff, like strategy and creativity!

Here’s a real-world example: You may remember last month my Singapore National Day post? 🎉 I whipped that together in just 20 minutes using AI, pics from my iphone, some B-roll, and unique music, giving it an authentic touch. That’s the power of automation and AI - turning hours of work into minutes while still creating something that feels personal and engaging. 👏

Catch my slides to see the exact prompting frameworks I use and how Make.com helped me turn one idea into multiple formats with a single click. And, of course, we’ll sprinkle in some AI-generated tunes - because, why not have some fun while automating? 🎶

💡 DigiMarCon participants – As promised, if you want the full frameworks, just drop a comment below, and I’ll send over the files!

🗣️ Master the Art of Storytelling!
Transform your brand’s message and drive real engagement in our 2-day workshop in Sydney!
Want to stand out in today’s crowded market? Learn how to craft stories that shine! Join Nikki Taylor, Fractional CMO, for a 2-day immersive workshop in Sydney, 1-2 October 2024. You'll gain advanced storytelling techniques, content strategy insights, and emotional engagement tactics to turn your brand into the talk of the town! 🚀
📍 Location: 60 Margaret St, Sydney
📅 Date: 1-2 October, 2024
👩‍🏫 Trainer: Nikki Taylor
Get ready to turn pain points into powerful connections and master storytelling techniques that truly resonate. Great stories build empires! 🌟
Register Now: https://www.nikkitaylor.biz/brand-storytelling-workshop
Join us now and supercharge your brand storytelling! 📚✍️

💥 Ready to Gain an Edge with AI? Master It in 1 Day – Yes, It’s Easier Than You Think 💥

AI is changing the game, and if you’re not using it, you’re already behind. Don’t get left in the dust – join our AI Masterclass in Sydney on October 3rd and learn to dominate with AI!

Here’s what you’ll walk away with:
⚙️ Sick of getting generic answers from ChatGPT? The problem isn’t the AI - it’s how you’re asking. Most people waste time crafting the perfect prompt, only to end up with answers they can't use. In this masterclass, you'll learn prompt frameworks and how to ask the right questions, so you get specific, tailored outputs that actually work

🤖 Your Own AI Assistants: You’ll learn how to build AI assistants that are tailored to your specific needs. Think of it like having your own digital sidekick that knows your business inside out. Whether you need an assistant to write ad copy in your brand’s tone, help create campaign plans, qualify leads, or even provide real-time insights on your sales pipeline - your custom AI assistant can do it all. It’s not just about saving time; it’s about working smarter, with AI doing the heavy lifting

⚡ Automation Made Easy: Imagine having a little robot that does all the boring tasks for you from email follow-ups, producing reports to generating social media posts. That’s the power of automation, set it up once, and it keeps working while you focus on what matters.

💼 Cutting-Edge AI Tools: You'll also dive into the latest AI tools that are transforming marketing, sales, and operations. From content creation to lead generation and streamlining processes, you’ll walk away knowing exactly which tools can help you become 5x more efficient. Whether you're a beginner or already using AI, this session will supercharge your productivity

This masterclass is perfect for beginners to advanced pros – whether you're in Marketing, Sales, a Business Owner, or in the C-Suite. If you want to be 5x more efficient and leave your competitors scrambling to catch up, this is for you.

🎁 And don’t worry - you won’t leave empty-handed! Every attendee gets a Prompt eBook, an AI Assistant Guide, and a curated list of the best AI tools you can start using immediately.

🔔 But here's the catch – seats are limited! We keep the class small to ensure you get personalised attention. Don’t miss out on this opportunity to transform the way you work.

👉 Secure your spot now: https://lnkd.in/eQSFFEaX

🎉 AI Meets National Day: Celebrating 18 Years and Creating Music with AI and Memories in Singapore 🎉

[TURN SOUND ON] 🔊 Listen to the song my kid & I created with AI.

As Singapore turns 59, I'm reminded it's been almost 18 years to the day since I packed up my life and moved to SG. Wow, 18 years! (I always tell everyone I moved here young! 😜).

I'm proud to call Singapore home, and I'm thrilled I made the effort to truly integrate and live like a local. If you ask the teams I have managed here they will tell you I'm local-lah not expat 😄! I don't live in a condo; I own an HDB maisonette, and I can tell you, it's the friendliest place I've ever lived. My neighbours are fantastic, and my kid has the "kampong" village upbringing with open doors at night and kids running up and down the corridors or playing in one of the houses. Everything is so convenient – hawker centre, vet downstairs, Sheng Siong supermarket a 2-minute walk away, wet market nearby and I'm right on the east coast – love my beach walks 🏖️.

My kid was born and bred here in SG. I'm Aussie, his dad is British. When you ask him where his family is from, he says, "Mummy is Australian, Daddy is British, Mei Mei (what he calls my helper, 'Big Sister') is Filipino, and I'm Singaporean." Now, he may not have the passport, but he's a PR and will be doing national service, and he is a proud Singaporean.

Last week, as I was prepping for my keynote at a Social Media conference in Penang, I was testing out some AI tools – Suno. Suno helps you create your own music. My kid often likes to see what mummy is playing around with, so he asked to co-create a song with me while I tested the platform. When asked what he wanted the song to be about – no surprise here – he responded with "National Day."

And wow, what a great job Suno did. Made it so easy to create a video with my own one-of-a-kind song. The lyrics are, in my opinion, true to the Singaporean culture and identity. So TURN YOUR SOUND RIGHT UP 🔊 and take a sneak peek into my "neighbourhood kampong and Singapore." Thanks, SG, for the 18 years, and here's to many more 🥂.

SONG "CELEBRATE SINGAPORE" FULL LENGHT VERSION HERE - https://lnkd.in/g_ieRMhf

Make sure you comment and let me know what you think about the song!

🎤 Final Wrap-Up of SocMedCon 2024 in Penang!

[TURN ON SOUND]

Hey everyone! As we wrap up an absolutely fantastic two-day conference, let’s dive into the thrilling highlights of our last day! Don't forget to turn on the sound to hear the awesome song we crowd-created at the end of the event!

Afternoon Kick-Off with April Yim: April wowed us with her session on "Reimagining Influencer Marketing." She dived into how influencers build not just connections but vibrant communities. The examples she shared were nothing short of inspirational – talk about wow moments!

Next Up, Edge-of-Your-Seat Insights with Lau Lik Sing: Lau had us all at the edge of our seats. He shared brilliant strategies on optimising conversions for both big established brands like Puma and start-up e-commerce businesses. Here are some juicy stats and tips from his talk:

🌟 For Established Brands: Social takes 50-60% with a focus on conversion from view content to purchase. Google ads follow at 30-40% targeting brand and exact strategies

🌟For Start-Ups: Social still reigns at 50-60%, with Google taking 40-50% focusing on generic and competitors.

Closing with a Bang 👏: And then, it was my turn to wrap up all the trends we discussed. From the rise of social commerce and the importance of podcasts to the ever-evolving landscape of voice, AI, and UGC. I also gave a live demo on "how to clone yourself" using HeyGen – perfect for those camera-shy moments or for banging out product videos like a pro.

And let’s not forget the fun with Suno where we created a unique song for the event. We went with a K-pop style and even threw in a saxophone – seriously, whoever thought of that was a genius! We typed in words like "beyond the clicks and likes," "influencers," and "SocMedCon," and let AI do the magic. Turn on sound to hear it! Script from ai still needs a bit of work, but it’s a work in progress 😊.

What an absolute blast these two days have been! A huge thanks to all the fabulous Neng Chiu Yan and the incredible team at MindZallera for organizing such a stellar event. Also a special shoutout to our amazing speakers: Sasipa Mongolnavin, Marc Dass, Jillian Goh, Lau Lik Sing, Ragunath ‘Pak Joe’ Murthy, Shiva Ruppeni Siva, Elizabeth Dass-Brown, Joyce Lee, Kelvin Tay 🎙️, Jeremiah Rodrigues, and April Yim, who shared invaluable insights on everything from influencer marketing to crisis communication.

Till next time – mic drop! 🎤✨

[TURN ON SOUND -LISTEN TO THE SONG WE CREATED]

June: Seoulful Encounters: Where Coffee, AI, and Disney Collide at DMS Korea 2024 ☕🤖✨

Seoul, you never cease to amaze me! Korea it was an absolute pleasure to return for the second time to the Digital Marketing Summit (DMS) in this vibrant city. Kudos to John Park (박세정) and the incredible DMS team for orchestrating such an outstanding event filled with rich content, inspiring speakers (Arvind Sethumadhavan, Martin Musiol, Devendra Shivhare), and unforgettable experiences. 🎉

This year, I had the honour of taking on not one, not two, but three speaking engagements in one day - a personal record! 📈 Here's a recap of the exciting sessions:

1. Morning Panel with Neil Hoyne, Chief Strategist at Google: Moderating a discussion on "The Changing Customer Journey: How to Adapt" was a thrill. Neil's insights on integrating AI into our strategies while keeping the human touch were eye-opening. 🌐🤖 We explored how generative AI can empower marketers to excel in 'test and learn' initiatives, dynamic pricing, and personalisation. The key takeaway? AI is a powerful tool but not a replacement for strategy. Use it to enhance, not replace, your strategic thinking.

2️. Keynote on CX Marketing 2.0: Post-lunch, I took the stage to keep the energy high with a deep dive into "Maximising Your Storytelling from Long to Short Form Strategy." 📜➡️📲 We discussed crafting narratives that captivate across different content lengths, aligning with customer journeys, and leveraging AI to maximise our storytelling impact. A special shoutout to John for always putting me in the “after-lunch” slot (LOL) - I think I kept everyone wide awake! 😅☕️

3️. VIP Dinner Keynote: In the evening, I addressed senior marketers and other speaker peers on "The 2% Rule: Stretching Marketing Budgets to Outpace Economic Uncertainty." 🏦💡 We explored agile leadership, optimising the marketing mix, and the importance of adaptability in volatile times. The goal? To find that extra 2% to stretch our resources further and thrive despite economic challenges.

Throughout the event, the recurring theme was clear: while AI continues to be a hot topic, it’s not a standalone strategy. It’s a versatile tool in our toolbox - essential to learn and use but never to replace the human element in our strategies. 🧠💼

Beyond the sessions, DMS was a fantastic opportunity to reconnect with colleagues and make new connections. From coffee breaks and book signings to fun interactions like seeing ourselves as anime or Disney characters (Lisa Jeon), it reminded me that these events are as much about building human connections as they are about learning. 🤝📚

Thank you, DMK for a truly enriching experience. Until next time, Seoul! ✈️💙