Word Winnow

When is it time to hire a copy/ content writer?
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✏️When you’re starting a business
✏️When you’ve seen growth and success in your business so want to uplevel your communication to make it reflect your growth
✏️When you realise you can’t do EVERYTHING in the business
✏️When you go to write something for your business you get writer’s block
✏️When writing content is keeping you from doing what you do best in your business
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Do any of these sound like you?

Let's talk client repellant.
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A sometimes forgotten way of wooing your ideal customer is through words. But the opposite of wooing is repelling and unfortunately sometimes this happens (with the biggest culprit being the tone of words).
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Are your words sweet and enticing? Do they draw in your ideal customer/client or are they more like client repellant?
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When we're happy or sad our tone changes and when it comes to our businesses, different messages require different tones BUT tone can be tricky to convey.
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Do you sound....
⚖ Intimidating or Insightful?
⚖ Careless or Caring?
⚖ Rude or Respectful?
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Noone enjoys feeling like they're in trouble eek 😬 So no matter the intention, before hitting publish on your website or your social media, consider how the words might sound to the reader.
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Check they sound👇
💕 Informative not Imposing
💕 Inclusive not Exclusive
💕 Less Attitude more Encouragement
💕 Less Accusations and more Acceptance.
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I know you don't want to accidentally repel your customers or have your good intentions spoiled by tone.
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If you need help switching out tricky words that sound cold or harsh get in touch and we'll get your words sounding warm and welcoming.
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E-commerce businesses listen up 🧡
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If you want your product photos to look like this (swipe for more) then you need to meet the newest product photography business on the block
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The founder is Sarah and she's a very skilled product photographer. I could gush all day about how much I love her and her kind heart towards both me and her clients.
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You'll see for yourself just how much her clients love her when you read the testimonial page on her website.... Yep she's just opened a product photography business and already has oodles of testimonials. She really is that good.
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All the nice words from her clients are legitimately backed with alot of photography experience on her part though.
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Sarah and I began working together in September 2019. At the time her main focus was her thriving wedding and family portrait photography business in Tasmania. I had the pleasure of writing alot for her (including sales collateral and everything she communicates to her prospective brides and families behind the scenes).
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Fastforward to 2020, Sarah had a whole year of Tasmania weddings booked and had relocated to Melbourne with the plan to fly in and out of Tasmania to continue serving her wedding clients.
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We all know what happened next- the C word. Out of nowhere there were no more weddings and the borders were closed.
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So out of our country's strictest lockdown in Melbourne, Sarah made a creative pivot and launched her product photography business
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There hasn't been a week since September 2019 that we haven't been working on something together. She's incredibly devoted to being the best she can and never stops upskilling or learning.
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have a sale on today with 40% off their packages so if you want stunning product photography at 40% off then hop to it over on the page.
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Do you feel this way? 👇
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The subject of a recent enquiry I received read, 'I suck at writing'.
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I see it regularly.
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The thing is, the women who write these words (in most cases) are usually very good writers.
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So why would they need a copywriter? And why would they approach me?
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Underneath requests for help I mostly find 👇
⭐They don't feel comfortable writing words about themselves or their business.
⭐They feel too close to their business and want an outside viewpoint.
⭐ They don't know how to write words that engage, persuade, invite and sell.
⭐ The process of writing takes them a long time and their time is better spent elsewhere in their business.
⭐ Years of writing essays, reports and corporate emails means the language they use sounds too formal or rigid and doesn't speak to the target market.
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So if you often think your writing sucks I'm 99% sure it doesn't.
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A copywriter dedicates their time to perfecting words and shaping sentences. We learn the strategy behind building relationship, reassurance, reliability and use these skills to create words your target market love and you feel proud to read.
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So next time you think to yourself, 'I suck at writing'- please know you actually don't.

Why does it look easy when it's not?
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If you've just launched a business it probably took alot of courage to make the leap to business owner.
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Congratulations to you on listening to the undeniable stirring/ epiphane you had which landed you right here- pursuing what you were made to do.
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So you've launched and now you feel invisible to your target market. Maybe you're a mix of frustrated and mystified as to why your business hasn't just taken off......And then you find yourself beginning to feel like a fake, like you'll never make it, like you'll have to shut your new business.
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You're probably worried and embarrassed at the thought of being a failure.
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STOP right there. You're not a failure. No matter what happens you are never a failure.
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Sure, the business launch steps are easy enough. In fact many parts to setting up a business are simple to implement and very achievable BUT it isn't ALL easy and putting your heart and mental energy into every step definitely chews up a whole lot of energy.
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So why isn't it all coming together? Why does it feel like all your ducks aren't quite yet in a row?
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There is so much that goes into a successful business. It IS achievable and it CAN be easy. But don't think it will be easy all the time.
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You need to allow yourself and your business T.i.m.e. Time to become the vision you see.
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Today give yourself the gift of time. Slow down and believe your time is coming.
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Your time is coming.
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View this time as growth.
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And keep this thought in mind*** Slow Success will always be better than a Fast Flop.
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A quick thought for the weekend ⬇️
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As a business owner you know you want to create a reaction, to stir something in your target market. But do you know exactly what that reaction is?
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Finding the answer might establish the connection you have been trying to create.
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Does your business set out to make people feel⬇️
💎Joy
💎Affection
💎Compassion
💎Desire
💎Shock
💎Relief
💭💭💭💭💭
Or insert your own
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Spin my gorgeous girl 💕
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This is my youngest, Abigail, who was just 1 when I started this business 😲 fast forward to today and she's now 4 🤯
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Which brings me to the point of this post....Is your target market mums?
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Do you need to create words that speak to your mama audience?
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That's where I come in.
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I am a mother who just so happens to write words for women in biz....
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AND because I am a mother, I know the very words a mother needs to hear.
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I am your target market 😁 so I channel my own insights and experiences when I write for your brand.
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Rest takes discipline.
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Like many things in life, if we don't remain disciplined we won't see the results.
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This is a reminder to all the busy mums and ladies who find it difficult to schedule time for rest.
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I did too 😴😴😴😴
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Three years ago I committed to not working on Sundays, no emails and no social media on Sundays.
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I'm proud to say this gal (who finds it hard to switch off) has kept the promise I made myself with the exception of working 2 Sundays over three years.
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Decide on a rest time that will work for you and your family and enjoy some much needed down time. You will reap the benefits.
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The meaning behind the word WINNOW
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To winnow is an old farming term and was part of the process of separating unwanted husks from grains. You may have heard people talk about winnowing in the process of making chocolate too (I'm looking at you 😋🍫)
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So how does winnowing apply to words?
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The definition might go something like this⬇️
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▪︎By finding or identifying a valuable or useful part of something.
▪︎Sorting or separating something.
▪︎Making a list of possible choices smaller by eliminating less desirable choices.
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It's what I do with words. I sift through them, separate the valuable gems and use only the good stuff for you.
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Do you need a website?
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Short answer, yes you do.
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Even if it's not perfect, or not exactly how you imagined it would look, having a website builds credibility and allows people to get to know more about your business.
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In the first 6 months of running my business I didn't have a website (I underestimated just how difficult it would be to launch a website whilst caring for my 1 and 3 year old girls).
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As soon as I launched the Word Winnow website my business found momentum.
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It's not just a coincidence. Suddenly people could find answers and decide whether they wanted to take the next step with me.
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If you've ever wondered if I write copy for your industry or business type 🤔 You are thinking something other women find themselves wondering too.
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My answer is always, 'Tell me a bit about what you do and I'll let you know if I'm the writer you're looking for'.
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Over the last little while (whilst I've been on a social media hiatus) I've been working with a mixed bag of businesses 🎉
Check them out ⬇️
🍝Restaurants
👶🏻Baby bedding and linen
👩‍💼Life Coaches
🤵👰📸Wedding photographers
🍼Baby Activity Mats
👨‍👩‍👧‍👦📸Family photographers
🎁📸Product photographers
🤱Nanny Agencies
📱Media agencies
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There is a copywriter for everyone but working out the copywriter who is best for you can feel overwhelming 🤔 You can ask me anytime about the type of copywriter who would be your perfect match.
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Copywriters are like Tradies 🔨
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My husband is a plumber and so often his clients say to him, 'Oh I'm so happy I now have a plumber I can call anytime.'
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We all know it takes time to find Plumbers, Electricians, Painters, Landscapers, Builders etc who:
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✅ Do their trade well
✅ Understand your needs
✅ Provide solutions to your problems
✅ Deliver on the brief
✅ Clean up afterwards leaving everything looking finished and amazing.
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Once you find a great tradie you keep their contact details because you've built a tradie/ customer relationship and it's a headache to try and find another one 🤕
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Which brings me back to Copywriters.
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We are one of the trades of the business industry. Once you find your Copywriter, Photographer, Graphic Designer, Website Builder etc you have:
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✅ A whole network of experts to provide solutions to business problems
✅ Service providers who can continuously improve your business
✅ Connections you can trust and rely on for your business needs
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And the best part might just be that when there's an emergency or urgent project, your service providers will usually squeeze you in because they already have a relationship with you 🤝 know your brand 🎉 and can hit the ground running on whatever it is that needs urgent attention🏃‍♀️
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