The Entourage

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Sydney, NSW
The Entourage

The Entourage is Australia's leading business coaching and training provider for business owners.

19/05/2026

Swipe to see what we get up to at Elevate Retreat (news flash, it isn’t all strategy workshops) 🏝️

18/05/2026

📍Fiji

50 business owners. 5 days.

Come and see what it's all about.

29/04/2026

Read this before you hire one more person 👆

27/04/2026

Most people think selling merch = post a product shot and hope for the best. 🙅
Dev's breaking down exactly how we market our own merch line, using the same DTC strategies that grow 7-figure brands online.

Here's the playbook 👇
1️⃣ Show, don't just sell – wear it in real moments, not just polished photos
2️⃣ Borrow from DTC brands – lifestyle content, UGC & short-form video = trust
3️⃣ Test new channels – TikTok, Reels, LinkedIn storytelling — each one opens a new door
4️⃣ Let your audience do the talking, social proof beats any paid ad

The secret... don't just sell merch. Live it!

The more it shows up in your content and community, the more naturally it grows. 🤝

23/04/2026

Your landing page isn't a brochure. 🚫

If it reads like one, you're paying for traffic that browses — not buys.

A strong landing page has one job: conversion.

Here's how to build one that actually works 👇

#1 — Speak directly to the pain your audience is feeling
#2 — Build belief that your solution works
#3 — Remove the objections they're already thinking
#4 — Drive one clear action

When you're running paid ads, attention is expensive.

Every click costs you. Don't waste it on a page that explains everything but convinces no one.

Build for conversion. Not for browsing.

Follow for more tips on scaling your business successfully.

22/04/2026

If you're not learning and implementing AI, you're capping your own scalability. 📈

And not because AI is trendy.
Because it's leverage.

Spend just 5–10 focused hours learning how to use AI properly and you can:

→ Draft website copy in minutes
→ Build first-pass sales pages
→ Automate internal reports
→ Create onboarding documentation
→ Turn meetings into structured action plans
→ Repurpose long-form content automatically

That's not replacing your team.
That's increasing output without increasing headcount.

The founders building an AI layer into their business right now will move faster, operate leaner, and scale cleaner.

The ones who don't, will feel it year on year. Slowly. Then all at once.

This isn't about keeping up with a trend. It's about protecting your ability to scale.

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Where are you at with AI in your business? Are you implementing, or are you still watching from the sidelines? 👇

16/04/2026

The biggest AI mistake founders are making right now is random experimentation. 🤖

Testing ten tools. Trying different prompts. Jumping on every new feature.

It feels productive.
But there's no integration. No defined workflow. No way to track if it's actually moving the needle.

So AI becomes scattered, inconsistent and completely disconnected from results.

But here's the hard truth – that's not an AI problem.
That's a leadership problem.

Random experimentation creates busy work, not leverage.

If AI isn't embedded into your operations with intention, you're not scaling it.
You're just playing with it.

The founders winning with AI right now aren't using the most tools.
They're using the right tools, in the right order, tied to real outcomes.

Follow along for how to use AI productively to scale your business 🚀

15/04/2026

When it comes to ads, most founders are obsessing over the wrong numbers. 👀

Impressions, reach, CTR, CPM – these tell you if people are seeing your ads.
They don't tell you if you're making money.

The metrics that actually matter are:
👉 Cost Per Result
👉 ROAS
👉 Frequency
👉 Cost Per Unique Outbound Click

Because visibility ≠ viability.

You can have a killer CTR and still be losing money every single day. If you don't know your average Cost Per Result and ROAS before you scale, you're optimising blind.

Know your benchmarks. Optimise for outcomes. Not vanity.

Save this before you open Ads Manager again. 🔖

13/04/2026

If your team isn't switched on like you'd like them to be, it’s time to audit your systems. 🧠

Teams don’t magically become motivated, they respond to the environment you create. If you're seeing a lack of initiative, check these three things:

1️⃣ Clarity: Do they know exactly what winning looks like?
2️⃣ Ownership: Have you trained them to wait for your "OK" or can they power on without you?
3️⃣ Standards: Are you allowing underperformance to become the average?

Leadership isn't about motivation, it's about structure. 🚀

09/04/2026

If you're scaling with ads, watch this first. 👇

Our Head of Marketing, Sophie, manages hundreds of thousands in ad spend every month and this is what she wants you to know before you scale.

Founders, when revenue plateaus, the instinct is to turn up the ad spend.

But if your funnel isn't optimised, more spend just amplifies the inefficiency.

Before you increase your budget, ask yourself these 4 questions:

#1 — Are you converting well enough already?
#2 — Are you losing people in onboarding?
#3 — Are customers actually staying?
#4 — Are you increasing average order value?

Because here's the truth:

If you're spending $50K–$100K/month on ads, a 1% lift in conversion can outperform tens of thousands in extra spend.

Scaling isn't just about pushing more traffic in.

It's about making every single click more valuable first.

Optimisation before expansion. That's how you scale profitably. 📈

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Follow for more strategies on scaling your business without wasting a dollar on ad spend. 🔔

Address

Sydney, NSW

Website

http://www.the-entourage.com/

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