Zen Academy

Did you know that, in Australia, 45% of smartphone users research, book and plan their trips to a new travel destination using only a mobile device?

Ten days to go before the next workshop organised by the Zen Academy on 4 October: Create Landing Pages That Convert
RSVP essential. https://buff.ly/2NZqAd5

Most frequent SEO issues causing publishers to lose an average of 79% of their advertising revenue:
1. The 4XX Status Code
2. Broken Internal Links
3. Pages Don’t Have a Unique Title
4. Pages Don’t Have a Unique Meta Description
5. Pages Contain Links to HTTP Pages
6. Pages Couldn’t Be Crawled
7. Duplicate Content Issues
8. Slow Page Load Speed
9. Wrong Pages in the Sitemap
10. Broken Internal Images

https://buff.ly/2Lz3TLh

5 Google Shopping Tips:

1. Use Google’s Automation
2. Be structured
3. Optimise your feed
4. Focus on KPIs
5. Budget Accordingly

https://buff.ly/31Bj2kT

Did you know that search behaviour is dominated by six needs? And that satisfying those needs leads to growth?

Searches don’t simply happen at random moments. They are driven by needs. The search to satisfy these needs is an inherent part of people’s decision-making processes.

Become an in-demand digital marketing expert for Australian companies that spend more and more on digital campaigns.

Join the Zen Academy full-time course and become job-ready in 12 weeks! It’s free until you get a job paying $50k or more!

Register now to secure your spot for the session starting on 15 October: https://buff.ly/2ZVDNen

How to Use Images LEGALLY Online

Using images is necessary for your content to shine. Just make sure that you can use the image without violating copyright.

1. Use Public Domain Images
2. Use Creative Commons Images
3. Use Stock Photos
4. Use Your Own Images
5. Use Social Media Images Only with Permission
6. Avoid Using GIFs

https://buff.ly/2O0hvku

Did you know that in the past 2 years:

- Mobile searches for “do I need” have grown over 65%?
For example: “what size generator do I need,” and “how much paint do I need.

- Mobile searches starting with “can I” have grown over 85%?
For example: “can I do a bank transfer,” “can I buy stamps in # # #,”

In search, people start using more conversational search queries to ask more pointed, specific, and personally relevant questions about the products or services they are interested in. People even start using “I” in their searches.

Google Ads App Now Displays Campaign Optimisation Scores.

Optimisation score is a metric that was introduced last year and that is designed to evaluate how well a Google Ads campaign is optimised. The score ranges from 0% to 100%, with 100% meaning that your account is set up to perform at its full potential. Previously, optimisation score for Google Ads campaigns was only available on desktop.

https://buff.ly/2NZDYhB

Defining a clear "Intent" is necessary to boost your chance of ranking highly!

In addition to working on backlinks and keyword optimisation, you need to focus on what people are looking for and why you are creating that specific content.

Paid and organic search are responsible for 68% of all trackable website traffic (Organic search: 53%; Paid: 15%).

A new BrightEdge study says that organic and paid search still deliver more traffic to websites than other channels, including social and display advertising. The report adds that social media traffic has been flat (at ~5%) since 2014.

https://buff.ly/2QgmOz7

LinkedIn is introducing skill assessments which allow users to demonstrate their expertise and add a “verified skill” badge to their profile.

76% of professionals wish that employers were able to verify their skills.

In an announcement, the company says completing skill assessments can improve your chances of getting hired: “When skills are validated you can showcase your proficiency and become more discoverable to opportunities.

Early results show candidates who complete LinkedIn Skill Assessments are significantly more likely (~30%) to get hired.”

https://buff.ly/34TE2Wi