CX Insight

Building Trustworthy AI in the WA Public Sector

2026 marks a turning point for technology regulation in Australia. With the implementation of the WA Government AI Policy and the Artificial Intelligence Governance Toolkit from the Western Australian Government, AI governance is no longer a technical discussion it is a leadership imperative. By July 2026, all public entities must appoint an AI Accountable Officer to ensure AI adoption is safe, transparent, and compliant.

For technology leaders, Integrating AI without an auditable governance framework is a recipe for legal and operational risk. At CX Insight, we combine data-driven customer experience strategies to help enterprises build innovation architectures that are compliant, sustainable, and future-ready.

Don’t let innovation turn into liability.
Has your organisation mapped its AI governance readiness today?

For over two decades, CX Insight has consistently bridged technology and people.

As we enter the era of Agentic AI, our vision remains clear: to empower safe, inclusive, and ethical AI solutions. We believe that even the most powerful technology will fail to be adopted if it is not designed with a Humanity-Centered Design approach.

Are your company’s digital transformation initiatives truly delivering the ROI and customer satisfaction you expect?
With our Get UX Advice service, our experts help ensure your innovations create real impact by:
- Sharpening your end-to-end digital transformation strategy
- Integrating AI seamlessly and ethically into business services
- Localizing products for success in the Australian and Indonesian markets

Don’t let innovation remain just a concept.

Schedule a Get UX Advice session. Contact us via DM or email [email protected] to start the conversation.

Humanity-Centred Design: Making Technology Truly Relevant

We believe technology should serve people not the other way around.

One of our success stories is the collaboration with AktivAsia (2022–2023). Together, we designed, tested, and prototyped a low-tech, low-bandwidth learning platform for frontline campaigners in Indonesia.

The result: solutions that deliver economic value, remain socially relevant, and are always centred on people.

Let’s discuss:

What do you think is the biggest challenge in applying humanity-centred design in your organization or workplace today?

Share your thoughts and experiences in the comments!

Good news! UX Indonesia has officially collaborated with CX Insight Australia to launch IndOz Work!

By combining Humanity-Centred Design and Artificial Intelligence (AI), we empower your global journey with:
Personalized job & networking recommendations
Easy, intuitive guidance for Working Holiday Visa (WHV) applications

Start your journey today!

Click the link https://indoz.work/ to explore opportunities.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝘁𝗮𝘂𝗴𝗵𝘁. 𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝘀 𝗮𝗿𝗲 𝗯𝘂𝗶𝗹𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

We believe leadership transformation happens when frameworks meet empathy.

Dr. Eunice Sari joined the facilitation team at the University Leadership Bootcamp, Bina Nusantara University, training 66 incoming General Chairs representing 54,000+ students. Together, we explored how Future-Proof Leadership is built through Strategic Management and Humanity-Centred Leadership.

Key Highlights:
Moving from “running programs” to architecting long-term Vision.
Vision Maps, OKRs, and strategic huddles filled the walls.
Late-night conversations revealed the human side of leadership.
Co-facilitators and mentors ensured strategies became practical realities.

A strategy without empathy is incomplete. Leadership is as much about heart as it is about systems.

We extend our gratitude to Prof Dr. Yohannes Kurniawan, Yan Andre Peranginangin, and the BINUS committee for their trust and collaboration.

From Idea to Community: Building Valuable Connections in the World of AI

Imagine a space where AI practitioners, researchers, and business professionals gather not just to learn, but to inspire each other.

Customer Experience Insight supports the Western Australian AI Hub in Perth in building regular workshops, meetups, and industry seminars that provide meaningful conversations about the future of technology.

For many, joining this community means:
- Meeting experts and potential collaborators in AI face-to-face
- Being part of the technological change that's happening
- Developing a career within a supportive and visionary community

And now, there's a special opportunity:
Become one of the first 100 Founding Members to enjoy exclusive lifetime benefits.

This journey is just beginning, and you could be part of the bigger story of how AI is shaping the future.

Register now at wahub.ai

Customer Experience Insight: Celebrating the Journey of Migrant Communities & Business Innovation

We are honored that one of the initiatives we support, Marginpreneur, has been awarded Business Migrant of the Year at the prestigious 32nd Belmont & Western Australian Small Business Awards.

This award is not just about one organization.
It is a recognition of more than 500 active community members who have demonstrated resilience, courage, and hard work in turning ideas into real businesses in Australia.

Customer Experience Insight, we believe this achievement reinforces our mission to:
- Empower underrepresented communities in Western Australia
- Drive humanity-centered innovation
- Bridge data, experience, and social impact

This victory belongs to every member of the community not only migrants or people like us, but everyone striving to build their dreams.
We are proud to be part of this journey, and we will continue to support an inclusive, relevant, and sustainable business ecosystem.

Imagine having a new assistant for repetitive tasks trained in just 2 hours.

We believe technological innovation must always be rooted in humanity (Humanity-Centered Design). AI is designed to work alongside your staff, combining the speed of data with the creativity of people.

That is why we are proud to support our strategic partner, the Western Australian AI Hub, in hosting an interactive hands-on workshop:
“Your First AI Employee: Build a Custom AI Assistant in 2 Hours.”

In this session, you’ll gain practical experience to:
- Build a custom AI assistant tailored to your business workflows
- Delegate routine administrative tasks
- Empower your team with a safe, controlled AI co-pilot

Do not let your team burn out on tasks that can be automated. Secure your tickets today!
https://tinyurl.com/first-aiemployee

Yesterday, we had the immense privilege of delivering our ‘Speak Up and Stand Out: Finding Your Voice in Community and Culture' professional development to the dedicated team at Kinship Connections. It was a truly collaborative and engaging session, marked by invaluable insights and active participation from all the leaders present.


The timing of this session couldn't have been more perfect. As we celebrate 50 years of NAIDOC Week with this year's theme, "The Next Generation: Strength, Vision & Legacy," our professional development at Kinship Connections directly resonated with the spirit of empowering Indigenous leaders. Just as NAIDOC Week champions the enduring strength and vision of Aboriginal and Torres Strait Islander peoples, our session focused on equipping Kinship Community Leaders with enhanced communication skills and a stronger sense of empowerment to guide their communities.

We believe this training provided a strong foundation for continued growth, reinforcing the idea that "The Next Generation" will indeed carry the torch, shaping the future with courage, insight, and deep respect for their roots. It's about ensuring Indigenous voices are not only heard but also lead the way, echoing the NAIDOC Committee's ongoing commitment to independence and self-determination.


We are deeply committed to fostering long-term partnerships that empower organisations like Kinship Connections. We hope this effort marks the beginning of a sustained collaboration, enabling us to continue supporting the incredible work of Indigenous community members in Australia. 

NAIDOCWeek2025

This week, I had the honour of attending the Independence Day celebration in Australia. Beyond the festivities, it was a truly special event as we also celebrated the incredible contributions of Consul General Siriana Nair as she prepares to complete her diplomatic posting in Western Australia.

We first met Siriana three years ago, shortly after she moved to Perth, and we immediately recognised her as an excellent and humble person. She has a remarkable ability to connect with everyone and see the best in every situation. Her approach to diplomacy consistently highlights the humanity at the heart of global connections, embracing differences while uniting people for common goals.

As Siriana concludes her posting, we would like to acknowledge the profound impact she has made in strengthening our relationships. Reflecting on her insightful remarks, particularly on the shared similarities and collaborative spirit between communities, resonated deeply.

had the privilege of working with many global organisations, including the US, over the past 20 years. Just like any friendship or business partnership, these relationships have gone through various stages. What truly stands out is that despite our diverse backgrounds and perspectives, people generally possess a great nature. By focusing on our shared values and the positive impact we can achieve together for humanity both locally and globally, we can undoubtedly make the world a better place.

Her invaluable support for Marginpreneur in 2023 had a genuinely lasting impact on our work. Siriana's leadership exemplifies beautifully how embracing our common humanity and collaborating with a shared purpose can foster peace and progress.

Thank you, Siriana, for your inspiring, servant-hearted leadership. Your legacy of building bridges through kindness and connection will continue to inspire us all. Wishing you every success and joy in your next chapter!

🎤 Leading Conversations, Driving Inclusion – This June at DITF 2025
We’re proud to have Dr. Eunice Sari, CEO & Co-Founder of UX Indonesia and Founder of Marginpreneur, returning as MC and Chair of the Panel Discussion at this year’s Diversity and Innovation TechFest (DITF) 2025 — happening this June!

As the first Asian female Google Developer Expert in Product Design & Strategy, and a Google Design Sprint Master, Dr. Sari is a globally recognised leader in UX and digital innovation. With over 25 years of experience across four continents, she has empowered organisations to transform their digital future — and she continues to drive impact through education, innovation, and community-building.

✅ Founder of Marginpreneur – empowering underrepresented entrepreneurs across Australia and beyond
✅ Advocate for inclusive tech ecosystems through global UX research, training, and leadership
✅ Academic and community builder in Human-Computer Interaction across Southeast Asia and Australia

Beyond her many accolades, Eunice is passionate about making innovation accessible — especially for migrant and international communities — and has made DITF a space where real change begins through meaningful dialogue.

💬 “Diversity isn’t just a metric — it’s the heartbeat of innovation. At DITF, we connect ideas and people to shape a better future, together.”

🔥 Don’t miss the chance to engage with Dr. Eunice Sari as she leads pivotal conversations at DITF 2025 — a space where inclusion meets action.

💡 Tag a changemaker who should be in the room this June!
DITF 2025 is organised by Marginpreneur, proudly supported by the Western Australian Government and the City of Perth.

👉 Register now: bit.ly/ditf-june2025
⏳ Early bird closes 31 May 2025

Special Code: DITF2025 YOUTH SPECIAL (Students and Youth

Diversity and Innovation Techfest - June 2025 The Diversity & Innovation TechFest (DITF) aims to empower participants from diverse backgrounds to gain valuable insights & skills fostering entrepreneurship.