AI Academy ELITE, Berry Street, Nowra (2026)

26/08/2026

WOULD YOUR MARKETING PARTNER GO TO THIS EXTREME TO GET CONTENT? 😂

A little behind the scenes from AI Academy Elite this morning… We recently onboarded Select Site Solutions, and for the last couple of weeks we’ve been gently reminding the owner:

“Send us some job site bookings so we can get out there and capture some real organic content.”

Still waiting. 😂

So this morning Tanya was out on the road, spotted one of the Select Site Solutions trucks, thought:

There’s my opportunity.

And proceeded to follow it all the way to the job site.

Truck located.

Job site found.

Car parked.

Phone out.

Content captured.

Mission accomplished. 😂

We rang the owner to let him know we’d finally tracked one down ourselves and even he had to laugh at the determination.

But this is exactly why we love working closely with regional businesses.

Sometimes the best marketing content isn’t staged.

It isn’t sitting in a folder waiting to be posted.

It’s happening out there, in the real business, on the road, on site, with the team actually doing the work.

And if we have to chase a truck down to get it…

Well… apparently we will. 😂

At AI Academy Elite, we don’t just sit behind a desk and guess what your business looks like.

We get involved.

We learn the business.

We find the story.

And sometimes we literally follow it down the road.

Sorry Select Site Solutions… but you did hire us. 😂

Thanks to driver Matt for being a champ and even keying up on a second job this morning.

Plenty of content on the way finally ha ha… check out their page for the quick reel we made on our stalker mission today! 🤣

Select Site Solutions

AI Academy Elite
Practical AI. Better Business. Regional Australia.

22/08/2026

🚀 HELP US BUILD A REGIONAL BUSINESS MOVEMENT… Follow our page… SUPPORT LOCAL!

AI is changing the way businesses operate.

But we believe the future of business shouldn’t just belong to big cities and large corporations.

Regional businesses deserve access to the same opportunities, technology and strategies that help businesses grow anywhere in Australia.

At AI Academy Elite, our mission is simple:

To help local businesses understand what’s possible, identify opportunities, and implement practical solutions that actually make a difference.

From improving marketing and online visibility…

To streamlining systems and processes…

To helping businesses prepare for the future of AI.

We’re proud to work alongside amazing regional businesses and share their stories, their challenges and their successes.

If you believe in supporting local businesses, regional innovation and Australian entrepreneurs, we’d love your support.

👍 Like our page
💬 Comment your thoughts
↗️ Share with a local business owner
⭐ Follow along as we continue building something special from regional Australia.

Thank you to everyone who has supported AI Academy Elite so far.

The future of business is changing.

Let’s make sure regional Australia is part of it.

— Tanya Lee Marchiori
Founder | AI Academy Elite

Practical AI. Better Business. Regional Australia.

22/08/2026

THE FACE BEHIND AI ACADEMY ELITE
I’m Tanya, founder of AI Academy Elite.

And here’s something I’ve realised over the past year…

I don’t actually love technology for the sake of technology.

I don’t wake up excited about building another complicated system just because we can.

What I love is business.

I love sitting down with business owners.

Hearing their story.

Understanding what keeps them awake at night.

Finding the things that are slowing them down.

And working out:

“Is there a better way?”

Sometimes the answer is AI.

Sometimes it’s better marketing.

Sometimes it’s improving a website.

Sometimes it’s fixing a process that has been frustrating the team for years.

And sometimes the answer is simply:

“Don’t change that. It’s already working.”

After more than 25 years of owning and running businesses across different industries, I’ve learnt that every business is different.

There is no magic button.

No one-size-fits-all solution.

The best results come from understanding the business first, then finding the right solutions.

That’s what AI Academy Elite is about.

Helping regional businesses use technology, marketing and smarter systems in a practical way.

Without the complicated jargon.

Without the overwhelm.

Just real conversations about making business better.

WANT TO CHAT? Message me for a free consultation!

Thanks to everyone who has supported me on this journey so far. I’m excited about where we’re heading.

— Tanya
AI Academy Elite
Practical AI. Better Business. Regional Australia.

Tanya Lee Marchiori

22/08/2026

HAS YOUR BUSINESS OUTGROWN THE WAY YOU RUN IT? WELL… Let’s take a look at the holistic approach to transforming your business.

As businesses grow, the challenges change.

The systems that worked when you started may not be the systems you need for the next stage.

Maybe you’re dealing with:

• Too much admin
• Too many apps that don’t connect
• Outdated websites or online presence
• Missed enquiries and follow-ups
• Manual processes slowing your team down
• Marketing that isn’t delivering the results you want
• Information stuck in spreadsheets or people’s heads

The solution isn’t always “more marketing”.

Sometimes it’s better systems.

Sometimes it’s improving your customer journey.

Sometimes it’s removing unnecessary complexity.

Sometimes it’s finding smarter ways to use the technology you already have.

At AI Academy Elite, we take a holistic approach to transforming businesses.

We don’t start with a product.

We start with your goals.

We sit down with you, understand your business, identify the challenges and opportunities, then create practical solutions designed around your specific outcomes.

That might include:

✅ Increasing leads and sales
✅ Improving your digital presence
✅ Updating websites and Google profiles
✅ Streamlining systems and processes
✅ Connecting your business technology
✅ Reducing unnecessary admin
✅ Implementing smarter AI solutions
✅ Creating a clearer pathway for growth

Because every business is different.

There is no one size fits all solution.

The right strategy starts with understanding where you are now and where you want to go.

If you’re a regional business owner looking for targeted solutions to help your business grow, operate more efficiently and prepare for the future…

Let’s have a chat.

No pressure. No complicated tech talk.

Just a conversation about your business.

— Tanya
AI Academy Elite
Practical AI. Better Business. Regional Australia.

21/08/2026

HOW EASY IS IT TO DO BUSINESS WITH YOU ONLINE? Something worth checking this weekend.

Search your own business 👩‍💼 line, google it and chat gpt it as if you’ve never heard of it before.

Don’t look at it as the owner. Look at it as a customer.

Can you immediately see what you do?

Where you service?

Can you easily find your phone number?

Is everything up to date?

Is there new content or nothing for months?

Have other customers engaged or reviewed?

Does your website actually work properly on your phone?

Can someone request a quote without hunting around?

Are your reviews recent?

And if they send an enquiry tonight, what happens next?

Sometimes you don’t need more marketing.

You just need to remove the things making it harder for people to become customers.

Worth a five minute check.

20/08/2026

GREAT NIGHT CONNECTING WITH THE ILLAWARRA BUSINESS COMMUNITY

Last night I had the opportunity to attend Business After Hours at the IMB head office with Business Illawarra.

Such a great evening meeting new people, having real conversations and stepping outside my usual Shoalhaven business circles for a few hours.

One of the things I enjoy most about business is hearing what’s happening across different industries.

What people are building.

What’s changing.

What’s challenging them.

Where the opportunities are.

And where businesses are heading next.

AI Academy Elite works across marketing, business systems, digital strategy, AI, websites and operational improvement, but at the centre of all of it is still something very simple:

People and relationships.

Regional business grows through conversations, referrals, collaboration and being willing to get out and meet people outside your normal network.

A big thank you to Business Illawarra and IMB Bank for putting on such a professional event.

It was great to spend the evening with such a broad mix of business owners, professionals and leaders from across the Illawarra.

Definitely looking forward to spending more time in this part of the region.

AI Academy Elite
Practical AI. Better Business. Regional Australia.

Business Illawarra

18/08/2026

THE REAL KEY TO GOOGLE ADS IN 2026 😲
Lately, we’ve been having a lot of conversations with regional businesses about Google Ads.

And interestingly, we’re hearing two completely different stories.

On one side:

“We’re spending a fortune and I don’t know what we’re getting from it.”

“We’re getting clicks but not enough enquiries.”

“The leads are rubbish.”

“I have no idea where the money is actually going.”

And on the other side:

“My Google Ads are going really well.”

“My manager sends me reports every month.”

“We’re getting heaps of clicks.”

“Our cost per click is really low.”

Which raises an important question…

How do you actually know?

Because whether you think your Google Ads are performing brilliantly or terribly, there’s really only one thing that matters:

Is your investment generating profitable business?

For the types of businesses we work with, we boil Google Ads down to seven things:

Intent → Tracking → Geography → Search Terms → Offer → Landing Page → Lead Quality

Everything else sits underneath those.

WHY CAN GOOGLE SEARCH BE SO POWERFUL?

Someone scrolling Facebook might see your business and think:

“I might need that one day.”

Someone searching:

“skip bins Nowra”

“insulation installers Wollongong”

“concrete sleepers Canberra”

“waste removal Sydney”

is doing something completely different.

They have intent.

They’re actively looking for what you sell.

Google gives businesses an opportunity to capture that existing demand at exactly the right moment.

But getting the click is only the beginning.

THE BUSINESS SPENDING A FORTUNE

You can spend thousands on Google Ads and still get poor results.

Wrong locations.

Wrong keywords.

Irrelevant searches.

Poor landing pages.

Weak offers.

Missed calls.

Bad conversion tracking.

No follow up.

Or plenty of enquiries that never turn into customers.

More spend doesn’t automatically equal more business.

THE BUSINESS THAT THINKS EVERYTHING IS GREAT

This one is just as important.

Your monthly report might look fantastic.

Impressions are up.

Clicks are up.

Cost per click is down.

Conversions are up.

Lots of green arrows and impressive graphs.

Great.

But what exactly is being counted as a conversion?

Were they genuine enquiries?

Were they in your service area?

Were they looking for what you actually sell?

Did they request a quote?

Did they become customers?

And did those customers generate enough revenue to justify what you spent?

Because a dashboard full of good looking numbers doesn’t necessarily mean you’re making money.

It doesn’t automatically mean your Google Ads manager is doing anything wrong either.

It simply means you need enough visibility to know what you’re actually paying for.

SO WHAT SHOULD A GOOD GOOGLE ADS MANAGER BE DOING?

A reputable Google Ads manager should be able to explain your account to you in plain English.

You should know:

What you’re trying to achieve.

What you’re spending.

What customers are actually searching.

Which keywords are generating business.

Which search terms are wasting money.

Which geographical areas perform best.

What is being counted as a conversion.

How many genuine leads you’re receiving.

What those leads are costing.

And ideally, which leads are becoming paying customers.

They should be continually reviewing search terms, negative keywords, locations, campaign structure, conversion tracking, ads and landing pages.

But there’s another conversation they should be having with you:

“How good were the leads?”

Because generating 30 enquiries means very little if 20 of them were useless.

HOW DO YOU KNOW THEY’RE DOING THE RIGHT THING?

Ask questions.

Ask to see the actual search terms people typed into Google.

Ask which campaigns are generating genuine enquiries.

Ask what’s being excluded and why.

Ask which locations are performing.

Ask exactly what counts as a conversion.

Ask what was changed in your account this month.

Ask how much you’re paying for a qualified lead.

And ultimately ask:

How much business did our Google Ads actually generate?

A good Google Ads manager shouldn’t need Google Ads to feel mysterious.

They should help you understand it.

And your business should retain appropriate ownership and access to its advertising accounts, data and digital assets.

Because ultimately…

It’s your business.

It’s your money.

They’re your customers.

And it’s your data.

100 clicks don’t necessarily matter.

20 enquiries don’t necessarily matter.

Even the cheapest cost per lead doesn’t necessarily mean you’ve won.

Profitable customers matter.

Google Ads shouldn’t operate in isolation either.

Your website, Google Business Profile, reviews, CRM, call tracking, follow up and sales process all influence what happens after someone searches.

That’s the real key to Google Ads in 2026.

Don’t just buy clicks.

Understand the data.

Capture the right demand.

Track what happens next.

And build a system that turns Google searches into profitable business.

AI Academy Elite

AI powered marketing, systems and business growth for regional Australian businesses.

16/08/2026

STILL RUNNING YOUR BUSINESS ON EXCEL SPREADSHEETS?

Excel is a brilliant tool. But there’s a big difference between using Excel and running your business on it.

If your quotes, jobs, customers, staff, scheduling, dockets, follow ups or reporting are still being managed across multiple spreadsheets, there eventually comes a point where the system that helped you grow can start holding you back.

Information gets entered twice.

Nothing is followed up or automated.

Different versions of the same spreadsheet start floating around.

Someone accidentally changes a formula.

Only one person knows how the whole thing works.

And while your team is spending hours manually updating spreadsheets, another business in your industry may already be using connected systems, automation and AI to do the same work faster.

That’s where the competitive advantage starts to shift.

Not because AI is replacing good businesses.

Because businesses using better technology can often respond faster, see their numbers more clearly, reduce admin and make decisions with better information.

⭐️ You don’t need to throw everything out tomorrow…

But if your business has outgrown the systems you started with, it might be time to start asking what the next version of your business should look like.

At AI Academy Elite, this is exactly the kind of work we’re increasingly doing with regional businesses.

We look at what you’re currently using, what’s creating unnecessary work, what should stay, what can be simplified and where better systems could genuinely make running the business easier.

Still running the business from spreadsheets?

Maybe it’s time to move into the next era of business.

Have a chat with us.

— Tanya
AI Academy Elite
Practical AI. Better Business. Regional Australia.

15/08/2026

There’s something pretty cool about helping someone take an idea that existed only in their head and turn it into something real.

Seeing LawnLog officially live this week has been such a proud moment.

Ben’s words genuinely mean a lot to me because this project has been a journey from the very beginning. Planning, problem solving, shaping the concept, building the website, working through the launch and helping bring the whole idea together. And Ben is also one of my old school besties and it’s great to watch all of us NTHS kids still kicking goals!

This is exactly the kind of work I love.

Not just “doing marketing”.

Not just “using AI”.

But sitting down with a business owner, understanding the vision, helping solve the roadblocks and working out how to turn the idea into something that can actually go to market.

To Ben Hinkley and LawnLog, congratulations.

You backed your idea, stuck with it and now it’s officially out there.

I’m incredibly grateful to have been part of the journey and I genuinely hope LawnLog becomes a huge success for you.

This is only the beginning.

LawnLog is now live.

Follow the page.
Download the App.
Like share comment 👏🏻

lawnlog.com.au

LawnLog
Ben Hinkley

— Tanya
AI Academy Elite
Practical AI. Better Business. Regional Australia.

15/08/2026

WIN OF THE WEEK — LAWNLOG IS LIVE 🌱
We did it! Built and launched! Minimal Spend!

This one has been quite a journey, and we’re incredibly excited to finally be able to say it…

LawnLog is officially live.

We’ve had the privilege of working alongside the team behind LawnLog from the early planning stages, helping shape the concept, build the online presence, develop the website and support the journey toward launch.

LawnLog has been created for serious lawn enthusiasts who want a smarter way to keep track of exactly what they’ve done to their lawn and what needs to happen next.

Instead of relying on sticky notes, phone notes, spreadsheets or guesswork, LawnLog gives users one place to record fertilisers, herbicides, insecticides and other lawn treatments, set reminders, calculate application rates and build a complete treatment history. (Lawn Log)

And this week, after all the planning, testing, building and refining, the product has officially gone live. LawnLog’s own social channels have announced the launch, with iPhone availability now live and Android coming soon. (instagram.com)

For us at AI Academy Elite, this is another example of what we mean when we say we do more than social media marketing.

Sometimes we’re helping a business improve its online presence.

Sometimes we’re consulting on systems and operations.

Sometimes we’re building websites.

And sometimes we’re involved from the early idea through to helping a completely new digital product get out into the world.

The LawnLog website was built by AI Academy Elite, and it’s been genuinely great fun working through this project with the team from the ground up.

To our LawnLog client — congratulations.

You’ve taken an idea, turned it into a real product, and now it’s officially in the hands of customers.

We hope this is the beginning of something huge for LawnLog and wish you every success with the launch, app sales and what comes next.

Smarter lawn care. Better results.

Congratulations LawnLog. 🌱

— Tanya
AI Academy Elite
Practical AI. Better Business. Regional Australia.

AI Academy ELITE

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