Zetta Florence

As the afternoons grow shorter and Fitzroy starts smelling faintly of rain soaked wool coats and fireplaces, we’re tucking ourselves in a little earlier for winter.

From May through August, Zetta will be closing at 5pm, a small seasonal shift to help our team get home before dark, keep warm, and settle into the slower rhythm of winter. As always you can shop online 24/7.

Our winter hours:
Mon — Sat: 10am–5pm
Sun: 11am–5pm

A little earlier. A little softer. Just for the season. ❄️

We’re looking for a new set of crafty hands to join our Fitzroy store. You’ll be a part of everything - the shop floor, the stock room, the workshops, the heart and rhythm of Zetta. You’ll be a reason why people remember their experience and someone that knows our regulars by name. You’ll notice the details, keep things moving calmly and find joy in beautiful objects and a well run day. If this feels like you, we’d love to hear from you [email protected] 💌

The bunnies have taken over the garden in the windows (politely, of course). They’ve bought lots of goodies with them and a very convincing sense of occasion. Consider this your invitation to wander this weekend, we’re open everyday (except Friday).

Meet our newest member to the Zetta collection, tote bags. Thoughtfully designed in house and inspired by vintage safety match packaging. The response in store has been so special (with many of you buying multiples) and we couldn’t be prouder. Wide gusset, internal pocket, reinforced handles. Practical, charming and made for everyday ❤️

New wax bead colours have arrived, just in time for festive correspondence, dramatic gift tags, and unnecessarily beautiful to-do lists.

Best enjoyed with a candle, a sense of occasion, and light classical playing in the background.

Shop in-store or at the link in bio.

Christmas Memories: Series 2

Leftover wrapping paper became crowns, capes, and masterpieces held together with tape and imagination.

Christmas morning wasn’t just about gifts. It was a stage. A memory in the making.

At Zetta, we celebrate the memories that aren't forgotten.

For the one who finds joy in a well-labelled drawer and beauty in a perfectly planned week, these gifts are equal parts order and delight.

The art of the seal.
Santa’s official preference? Wax-sealed, of course.
(It’s the only way to keep wish lists safe and style intact)

Create a moment, slow the pace, and enjoy the charm of wax sealing with our wax sealing kits and accessories.

Some mornings feel like a scene you don’t want to end:

~ A cup of tea (precisely half full).
~ Our handmade paper waiting to be filled with notes for the year ahead.
~ And a pen that knows too much.

Quiet magic captured by