McKenzie & Co.

Eleven years ago, I bought a teal shirt in a hurry.

I had about half an hour before I had to pick my son up from kindy. I stopped into one of my favourite little shops on the main street where I live and grabbed this deep teal shirt because it just felt right.
The next week, still getting over the flu, I wore this teal shirt to a workshop about starting a creative freelancing business. It included a free headshot. Five minutes, my flu-drained face and twenty other people in the room. (Thankfully Samara Clifford was the photographer).

I've kept that photo for eleven years. And that teal became my brand colour. It's stayed through every refresh and every new chapter, because some things just feel right before you can explain why.

That headshot got me going. This month, McKenzie and Co. turns eleven.
When I left my corporate marketing role, I'd spent eight years working with global technology brands and before that, agencies and in-house marketing departments. I had seen what strategic thinking and creative excellence could do when properly resourced.

What I wanted to do was bring that to the organisations that needed it most and couldn't normally access it. Purpose-driven businesses, social enterprises, not-for-profits, local founders building something that mattered. To give them the kind of brand services that had previously only been available to companies with big budgets and bigger teams.
I didn't have a grand plan. I had a teal shirt, a free headshot, and something to offer.

Eleven years later I've had the privilege of working alongside founders and leaders across Australia and around the world. In boardrooms and community halls and remote communities and everywhere in between. I've watched brands come to life and impact grow and organisations finally find the words they've been searching for.

It has been scary. And stretching. And honestly the best decision I ever made.
You'll see a new headshot from me soon. I won't pretend I don't look a little older. But I've also got something that first photo couldn't capture yet. A lot of wisdom, and experience, and empathy from walking this road with so many remarkable people.
Here's to the next chapter. And to everyone who has been part of this one.

What a dream to spend a week in Mallacoota and spend time with my friends and client The Wilderness Collective. This brand project was an absolute honour to be part of and it’s great see how it’s come to life and expressing those beautiful wilderness coast colours. Thanks for having me.

Celebrating my favourite Indonesian sisters today and the celebration of 10 amazing years of . We were together a year ago but sadly I couldn’t make the anniversary party. Thank you for inviting me into your great adventure of House of Diamonds. You are true gems - love your vision, your faithfulness, your skill and creativity and your friendship . Can’t wait to see what the next 10 years hold. Love ya 🥰

I haven’t posted here in over a year! Why? Hmm there’s a few reasons. Life has been big and dramatic - and sharing here seemed trivial or too hard to express. To be brief - my husband had a long awaited kidney transplant, I travelled overseas for work 4 or 5 times in 6 months, my sister had a baby, my kids have now overtaken me in shoe size and height (not hard tbh) and we’ve been celebrating life in all of its frustrating waiting, hardships and all glorious glimmer moments. I also needed to think about why I’m here. As a very early Insta user, it was purely a creative outlet- capturing little things creatives notice - excellent colour combo in nature, quirky vintage signs or things of everyday beauty. Then it became performance, commercial and kinda lost me. So… I’ll come back to sharing in my own way. The creative process, inspiration and recent work. Let’s inspire each other.

What a magical moment. Aurora Australis

Beach to ourselves today. Local adventures

Hello 2024!

A Brand identity I created for startup Driid Delights. A gorgeous gift idea for cocktail lovers this Christmas. Driid Delights

Wilderness Collective is a community led economic development organisation for Mallacoota and Far East Gippsland. I was delighted to support them in creating this brand indentity earlier this year. The concept was inspired by the colours of the wilderness coast and the rockpools that exist on the edges of land and sea. The rockpools are captured in the logo that represent the small ecosystem of life and collective energy of the local economy. Find out more: The Wilderness Collective

Tis the season to be jolly….