The Business of Influence

🌟 EGC. An untapped career pivot for you?🌟

You’ve heard of UGC (User Generated Content), but are you ready for EGC (Employee Generated Content)? It’s set to play an important role brand content strategy for 2024.

EGC offers a genuine peek inside a brand’s world, showcasing its culture, values, and daily grind through the eyes of its employees. This isn’t just content; it’s a story, a connection, and a chance to engage with their audience on a deeper level.

Why should you care? Because EGC could be your golden ticket to pivoting your career path, using your epic content creation and storytelling skills in a fresh, exciting way.

🔍 Looking to get into EGC? Here’s what you can do:

✅ Scan job ads specifically seeking EGC creators.

✅ Spruce up that LinkedIn profile and your media kit, emphasising your knack for storytelling and content creation tools.

✅ Consider pitching EGC to your current employer if content creation is your side hustle. You might just create a new role for yourself!

This week’s podcast episode explores these opportunities in more detail and expands on tips and strategies to help you leverage EGC.

🎧 Search The Business Of Influence podcast on your preferred platform, go to the usual places to find a link or comment EGC and I’ll DM the link to you.

Do you think you’ll give it a go?

🎯 MOOTS Momentum: February Focus - Content Planning

Let’s be real – being stuck on the endless content creation treadmill? Total drag. That’s where the magic of content batching swoops in! Imagine having a slick plan that sets you free, making you more visible, super productive, and genuinely thoughtful with your content.

Over in MOOTS Build Your Career as a Professional Influencer Facebook Group we’re working together on building the habit of planning, creating and scheduling content. That’s not to say we can’t do content on the fly - that’s essential!

The focus is to think ahead, look at key events and dates to leverage trends and to get off the hamster wheel of figuring out what to post each day 🐹

To make it just that little bit easier, I’ve prepared free downloadable monthly calendar to rough-out your content plan. I like to rough out my content plan on paper first, then I use a bunch of different tech to take my ideas to live content. Whether you’re a seasoned pro who takes their content strategy up a notch by using tools like Trello or Notion, just starting out, or like me and like to use a combination of pen / paper and digital tools, this calendar will get you into planning mode.

Can’t find The Business Of Influence 2024 Content Planner for Influencers? HMU and I’ll point you in the right direction. And join the convo over in MOOTS too, holler if you need directions for that!

FREEBIE: Influencer Scope of Work Checklist ✔️

Hey there, fabulous MOOTS! Ever felt lost while preparing your campaign Scope of Work? Totally get that. You know what? We’ve wrapped up 10 years of celebrity campaign experience in a bunch of resources for you -including a super simple Influencer Scope of Work Checklist.

Grab it as a freebie and work your way through the essentials of nailing your SOW:

🔹 Campaign Overview: the basic essentials

🔹 Campaign Deliverables: what's expected and when.

🔹 Payment Terms: Cha-ching! Let’s talk money, honey.

🔹 Bonus: additional resources to elevate your influence game.

Don’t just wing it, bring your A-game with this checklist! Grab it from the link in bio. 💥

FREE Email Marketing Masterclass 🌟

Ever wondered about the magic of email marketing? ✉️ spilled the beans about her beta launch of ‘Give Good Email' in episode 13 of the podcast. It's a lil' story of big results, and yes, it involves some nifty number crunching. And yes, it’s ranking up there for one of our most popular episodes. 🚀

Ready for it?... Here’s what Peta had to say:

"When I first beta launched Give Good Email, I emailed a segment of 78 people. So, you know, a segment is basically just like a group of subscribers. So for example, if you've got an e-commerce company, a segment could be our U.S. subscribers and then our Australian subscribers.

So this segment was just people who had expressed that they were interested in email. And at, yeah, 77, 78, I can't, I can't remember off the top of my head. I ended up having like a $22,000 beta launch in a week. And you know, that's off a, such a small number of people.”

If you’ve ever wondered about how good email marketing can be? Peta is running a FREE Masterclass on 8 November. Sign up here --> https://www.professionalbabecourses.com/a/2147692464/HF4sDbTc

Can’t make the Masterclass or get Masterclass ready - listen to the podcast your favourite platform by searching The Business Of Influence Email for Influencers or jump to link in bio to listen with Show Notes and extra resources.

✨ Influencer Campaign Checklist 📝

Understanding the process for a brand campaign is fundamental to the success of any collaboration. It seems you love checklists because “Influencer Campaign Checklist” is one of the most searched terms on our website.

Consider this to be your audio checklist covering all the steps you need to follow from start → end of a brand campaign. From understanding the brief, pricing and upselling your campaign, getting paid, running your campaign and post campaign follow up. We’ve covered it all for you.

Listen in to last week’s podcast episode for the juice on:

Setting your influencer campaign up for success 🌟
Understanding the brief from the brand 📃
What to do if the brand hasn’t supplied a campaign brief (we’ve got some copy/paste wording for you ✂️📋)
Upselling your influencer campaign 📈
Pricing your influencer campaign 💸
What you need to do to get paid on time ⏰
Your campaign scope or work or quote. 📋
Negotiation and managing a NO from a brand ❌
Tips, tactics and resources for delivering your campaign 🛠️
Post campaign brand love ❤️
Resources! 📚

🎧 Listen in on your favourite podcast platform by searching The Business Of Influence Influencer Campaign Checklist or jump to link in bio to listen with Show Notes and extra resources. 🎉

Australian Indigenous Leaders have called for A Week of Silence to grieve the outcome of The Voice Referendum.

This week is to grieve the Referendum outcome. The racism and prejudice held by many is unacceptable. That this view is held by any is unacceptable.

I stand for justice and the rights for Indigenous Australians and continue to stand as an ally in A Week of Silence, and beyond.

Content on our channels will be paused this week and we won't be back until Monday 23 October.

Karan White,
Agency Director, The Business Of Influence

MOOTS ICYMI 007 👀

What’s popping in the influencer space this week. The highlights, opportunities and challenges for influencers and content creators in the MOOTS platform roundup.

In our industry, we are exposed to massive amounts of content. Often this content is confronting. This week, there already has been a high volume of war-related content with warnings that the horrific nature of this content will escalate over coming days. Please carefully consider limiting your access to such content and ensure that you restrict platform access for any children in your household. There are a number of resources available online, plus some additional information in this week’s post.

SNAP SUMMARY:

🛑✋ Parents Urged to Limit Children's Exposure to War Content on Social Media

📸✨ New Interactive Features Announced by Instagram

🔄📱 Threads Enhances Features to Compete with 'X' App

🌐🤖 Meta's new AI Experiences

🕺🏆🇦🇺 TikTok Partners with BINGE for inaugural TikTok Awards (Australia)

🎵💲🚫 TikTok Explores Ad-Free Monthly Subscription

🎨✨ Canva launches Magic Studio

😀🍳 Google Emoji Kitchen

Be in the know. Read MOOTS ICYMI 007 in full to understand how to leverage these updates to your advantage be prepared for any challenges they might present. Read the Blog: link in bio or search The Business Of Influence MOOTS ICYMI.

Hello, go-getter! 👋

Ever wished for a magic wand to transform your influencer campaigns from good to jaw-droppingly amazing? We might just have the next best thing.

Imagine being handed 50 proven strategies to potentially skyrocket your revenue with each brand collaboration. That’s right. Fifty. More money in your pocket, stronger brand relationships, and campaigns that truly stand out.

Upsells, darling, are the game-changers for influencers. These are golden opportunities to encourage brands to embrace extra deliverables from you, enhancing the campaign’s impact. The twist? When crafted skillfully, not only do you benefit with more money, but brands will appreciate the content engagement from these extra deliverables. It’s a win-win. 🎉

Enrolments now open for 50 Upsells for your Influencer Campaign. Register via the link in bio or search The Business Of Influence [dot com] 50 Upsells.



🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

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🏷️ The Business Of Influence, influencer industry, influencer career, influencer education