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The Site Shed A tradie podcast. Listen on iTunes, Spotify, Google Podcast and more here: https://shor.by/tss

11/10/2026

Rafael Diaz says he made a mistake early on poaching talent from other companies — it never worked out. Now, Diaz Group LLC promotes from within, and every employee has one rule: train your own replacement so you're free to move up.

Seniority isn't the deciding factor for advancement — what someone is learning and how fast they're moving up is.

It's a simple culture shift that keeps a subcontractor-heavy business staffed with people who actually want to grow.

Rafael Diaz (), Diaz Group LLC. Listen to the full episode at tradie.wiki/listen.

09/10/2026

"In our company, ladders do not exist."

Rafael Diaz explains how Diaz Group LLC removes the riskiest options from a job before their crews ever start. If a lift is safer than a ladder, they mandate the lift — no exceptions. He compares it to how McDonald's builds a burger: standardise the process so anyone can execute it safely and consistently, every time.

It's a simple rule with a big impact on safety and liability across hundreds of subcontracted crews.

Rafael Diaz (), Diaz Group LLC. Listen to the full episode at tradie.wiki/listen.

08/10/2026

Snow removal, not grass — that's where the real money is.

Rafael Diaz reveals that snow plowing makes up roughly 60% of his company's revenue in Chicago. It's a service that has to be delivered fast, at a satisfactory level, every time, and it demands the right equipment, the right routes, and the right principles to pull off at scale.

It's a reminder that the "boring" seasonal service can quietly be the backbone of a trade business.

Rafael Diaz (), Diaz Group LLC. Listen to the full episode at tradie.wiki/listen.

07/10/2026

"If you serve the ones around you, they're not gonna let you fail."

Rafael Diaz built Diaz Group LLC's growth around a simple idea: donate labor hours, materials, and time to the communities they work in — genuinely, not as a sales tactic. He says it's one of the best touchpoints in their entire sales process, and once a community knows you as "the one bringing that help," the contracts and the job applicants follow.

It also became one of their strongest recruiting tools — people want to work for a company they see showing up for the neighbourhood.

Rafael Diaz () breaks it down on this episode. Listen to the full episode at tradie.wiki/listen.

06/10/2026

"If you serve the ones around you, they're not gonna let you fail."

Rafael Diaz picked up a shovel at 15 working alongside his dad. Now he runs , a landscaping and grounds-management business that scaled from residential jobs to national and international contracts across the US and Mexico.

On this episode of The Site Shed, Rafael breaks down the four things he checks before bidding on a bigger contract, why ladders don't exist in his company, and how community involvement became his best recruiting tool.

Listen to the full episode at tradie.wiki/listen. Now live on our YouTube channel, The Site Shed.

05/10/2026

More analysis won’t solve a decision that isn’t missing information.

If the real barrier is identity or confrontation, another spreadsheet simply delays the call while the interest keeps accumulating. The quality of a business rarely outruns the quality of the decisions made inside it.

Better decisions are the path to progress.

Listen to the full episode at tradie.wiki/listen

01/10/2026

If every lead comes from one source, your business is exposed.

That applies whether the source is referrals, Google Ads, Facebook Ads or BNI. A resilient marketing ecosystem creates conversations across several channels, so one change cannot wipe out the pipeline.

Diversification doesn’t replace what works. It reduces dependency on it.

Listen to the full episode at tradie.wiki/listen

01/10/2026

Every open decision charges interest.

First it costs you each week. Then the story about why “now isn’t the right time” becomes more convincing. Eventually, the decision gets made for you—when your best person quits, your body gives out or the referrals dry up.

That is the balloon payment on decision debt.

Listen to the full episode at tradie.wiki/listen

27/09/2026

A shiny AI sales bot is useless if customers refuse to talk to it.

Matt Jones says TWG’s measured conversion to a qualified next step is eight times higher when a human answers. Dalton Fisher of agrees: use AI to capture a message when nobody can answer, not to pretend the entire sales experience is human.

Listen to the full episode at tradie.wiki/listen

27/09/2026

Stop guessing which creative will work. Publish ten ideas and let the market tell you.

Matt Jones and Dalton Fisher of explain the simple play: when one organic video jumps from the usual 1,200 views to 300,000, add a call to action and put budget behind the proven winner.

Listen to the full episode at tradie.wiki/listen

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