The Institute of Martial Arts

r week; they know a thing or two about building a successful business in a field they're passionate about. Many martial arts school owners get into it because they have such a love of the art. They may have trained in martial arts from a young age or have discovered a passion later in life and have chosen to turn their passion into a thriving business. From instructing to running a school, it can suddenly become all consuming. Time for personal training is lost, hours spent teaching and running the business means time lost for family and friends. A tough economic climate results in decreased leads and fewer student numbers. Suddenly you realise that yes, you are an expert at martial arts, but you’re not an expert at business. It’s not easy and your dream of running a successful martial arts school seems like a distant memory. If all or some of that rings a bell with you, than you're certainly not alone. It is one of the toughest industries to get into. Graham and Phil know how it feels to be “stuck” in business. As a fellow martial arts school owner, perhaps you’re facing the same struggles…

"We started out with one small school in a leafy suburb of Perth. We went into it with big ideas and dreams. We invested thousands of hours and tens of thousands of dollars into our success. We tried new strategies, paid for expert advice and tested every new marketing idea. Many ideas flopped, but a handful of strategies worked and worked well"

Graham and Phil documented everything and had a pretty concise selection of information, resources and methods. The end result is a set of amazing strategies that have been proven to work. They went from one school to three in the Perth Metro area and were finally working on the business and not in it…and actually having fun! "It stopped being about us and became about the community. Our names and faces came off promotional literature and we began promoting confidence, perseverance and kaizen. Not just for students but for the martial arts industry in general. Other martial arts school owners began asking us for advice and TIMA was born"

"We want to share what we have learnt. We want other schools to thrive. There is plenty of space in our landscape for healthy competition and if we can help martial arts schools go from zero to 1000+ students then that's what we will do. We have helped many people realise their goal of running a successful martial arts school can be achieved. We don't want disillusioned martial artists give up because they haven't got the money or the time or the resources to succeed." TIMA offers informative webinars, podcasts with guest speakers, value packed newsletters, easy online courses, mentoring and coaching. Members can access plug and play courses, templates, evaluation sheets, fully populated marketing plans and so much more for just $99 per month. An investment that can lead to increased student numbers, higher rates of retention, brand identity, community presence and a ROI that will boost your bottom line.