Birel ART Oceania

was managing a car and motorcycle shop in Lissone, near Milan. He opened a small light metalurgy workshop and started to make his first karts for fun. Sala had competed in motorcycle and car races (including two editions of the Mille Miglia) and karting was a way to release his passion for engines and competitions. Sala's chassis were called "Birel" which was the family's nickname (in Lissone Sala family members are known as the "Birel", with the stress on the letter "e"). The first Birel Kart driver was Guido Sala, Umberto's brother, who had competed in top level motorcycle races in the past. One of the drivers who contributed to affirming Birel on tracks world-wide is Oscar Sala, Umberto's son, who would become the company's future number one.



70s/80s

At the beginning of the seventies, Birel presented a chassis which was destined to leave a very deep impression on the history of karting: the Targa. In 1974, Birel and IAME, the manufacturer of Komet and Parilla engines, formed an official team with future Formula 1 drivers Riccardo Patrese and Eddy Cheever.



80s/90s

The eighties were the stage for a lot of successes, as team and as manufacturer Mika Hakkinen, the future Formula 1 star, raced for the team managed by Finnish importer Pekka Pirkola, during the mid-eighties. Birel conquered four Junior World Championship titles from 1982 to 1986. Utiliser la photo Hakkinen1985

90s/00s

Birel won six Formula C World Championship titles in the years from 1990 to 2000 and led the classification of the most winning teams in the 125 ever. At the end of the nineties, Birel became involved in amateur karting, "invented" endurance races, a new perspective in kart racing, and created a new chassis, the N035, specifically designed for these competitions. Birel's commitment in the amateur karting sector focused on an extremely interesting new product in 2000, the EasyKart, designed to draw an increasingly large new of approached amateur karting.

2000-2011

Robert Kubica’s star shined brightly for Birel in 2000 when he won 4th place in the World Championship, the last one awarded in a single trial. Easykart is quickly consolidated in Italy with its three categories besides quickly developing in America and many European countries. From the production point of view, in 2005 the objective is met to bring rental kart production (with the popular model N 35-X) and the Easykart models to over 20% of total production: the Easykart line then represents 15% of all karts produced and rental karts about 13%. Birel’s share of the market also grows in the youth where the C-28 model technology dominates, a kart that is quickly competitive with a captivating design. In 2008 the main manufacturers decide to participate in the WSK Series. This choice performs quickly in promoting International karting, due to a championship spread over many dates in the main markets with excellent organizational and media standards. And in 2008, Birel dominates in the top class. In 2009 through the partnership between Birel and Formula 1 driver Robert Kubica, the new RK brand has been launched, while to better sustain the youth sector, a Junior Team has been formed within Birel Motorsport.

2010 is the year of presentation and launching of the new Kart Grand Prix Trophy, engine’s onebrand Trophy promoted by BMB, company of the holding Birel S.p.A. The series immediately met with great success in Italy and almost simultaneously in England.

2011-2014

In 2011, Nicolas Todt launched a new karting project under the reknown ART Grand Prix name. As a matter of fact, ART Grand Prix grabs podiums all over the World since 2005 with its GP2, then GP3 and ultimately with its GT teams. The goal of ART Grand Prix is to provide drivers and customers with top-quality products and assistance, both on-track and on the commercial market. The factory has been set-up in Manerbio in September 2011. The team did his raing debut in its first International race : the 2012 Winter Cup in Lonato. ART Grand Prix applied to its karting Factory Team the same organizational approach already implemented in ART Grand Prix successful campaigns in single-seaters (GP2 Series, GP3 Series), by providing a full range of services to our drivers in addition to the on-track activity. During the 2014 season, ART Grand Prix and Birel Group joined forces to create Birel ART, a new venture aimed at becoming one of the main protagonists of the international Karting scene. The new Birel ART venture, announced in September, has merged Birel’s great tradition, made of 55 World and European titles, its technologically advanced manufacturing capability and organizational experience, and the very successful racing DNA of ART Grand Prix, the only racing team present at all levels of the motorsport ladder leading to Formula 1 – from Karting to Formula Renault 2.0, GP3 and GP2 Series - that has seen the likes of Lewis Hamilton, Nico Rosberg, and Sebastian Vettel through its ranks, as well as Karting talents such as Ben Hanley and Charles Leclerc. The new team didn’t wait for long before clinching its first victory as it came as early as november with an impressive victory of Paolo De Conto at the SKUSA SUPERNATIONALS XVIII in Las Vegas. Birel ART launched a new special line in association with one of the most impressive F1 driver of the 2014 season: Daniel Ricciardo. "Ricciardo Kart" is a line of go-karts which covers the whole range of categories, from Mini-kart, to Rotax and the CIK-FIA classes (KFJ, KF, KZ). "Ricciardo Kart" has been completed with an official racing team in major competitions throughout Europe : Ricciardo Kart Racing.

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