Taurie Laine

Most lash artists never calculate this and it drives me nuts

Underpricing $30 per appointment with 4 clients per day… That’s $120 lost per day.

$600 per week.

Over $31,000 per year. !

I see this constantly in the industry, because their positioning doesn’t support higher pricing so they feel like they can’t charge more

After 13 years working as a lash artist, one thing is clear:👇🏼

Skill alone doesn’t determine income.
Positioning does.

- How your brand looks
- How you communicate
- How your expertise is perceived

Because premium clients don’t just pay for lashes.
They pay for certainty & certainty is designed

This is the work we do inside On Brand

Let me know if you’re ready to actually start making money in this industry without working 40+hrs to get there

10K months aren’t created by talent alone.
They’re created by artists who decide to operate differently

Different standards.
Different positioning.
Different expectations.

If your income feels inconsistent, look at your authority

If your income feels low but hrs are high, look at your positioning

Premium clients don’t pay for effort, they pay for certainty

My group program On Brand is for artists ready to build that level properly

DM “ON BRAND” when you’re ready

When I mastered classic lashes in one hour, I wasn’t celebrated., i was questioned. Side-eyed. Talked about

Because it wasn’t what everyone else was doing and didn’t seem ‘possible’

At the time, the industry was obsessed with volume (and taking hrs to do them) so I went the other way

And instead of copying trends, I listened to my clients 🙇🏻‍♀️

They wanted shorter appointments & more wearable lashes- So I built that

My clients LOVED it. and I was VERY well known for it

That’s the difference

The moment you stop trying to be liked by the industry, you’ll start building something the market actually wants

You don’t need industry approval, You need client demand & that doesn’t come from offering the same thing as everyone else

Brand clarity.
Content discipline.
Strategic messaging.

Most artists think they need better content..

They don’t

They need better positioning

Inconsistent visuals.
Random tone.
Reactive posting.

And then you wonder why clients hesitate

Premium clients decide in seconds.
Not based on your talent alone but on how certain your brand feels

You can be skilled.
You can be experienced.
You can even be busy.

But if your page feels unsure, you’ll keep attracting mid-level outcomes

Booked artists aren’t louder. They’re clearer. 👏🏻

This is the line most of the industry refuses to look at

If your page feels “fine” but not powerful, that’s not random, It’s structural

And structure is what we build inside my world

Comment BRAND if you’re ready to operate differently

The lash industry doesn’t have a talent problem.
It has a standards problem.

Too many artists entered for quick money.
Not mastery.
Not authority.
Not long-term profit.

So what happened?

Cheap pricing became normal.
Chaotic branding became acceptable.
Being “busy” became the goal.

Busy is not profitable.

Underpricing is rarely a skill issue.
It’s a positioning issue.

When your presentation lacks certainty,
your pricing will too.

Premium clients don’t book based on sympathy.
They book based on authority.

Authority is built. Not claimed.

If you’re done blending in and ready to raise the standard…

Comment STANDARD.
Serious artists only. 💎

Stop blaming your prices. Start fixing your positioning

When someone finds your page, they decide in seconds whether you feel established, safe and worth the money.

If that decision isn’t obvious? They keep scrolling.
If it is? They book. No essay in the DMs. No “just checking availability.” No hesitation.

This is the difference between being compared… and being chosen.

If your bookings feel inconsistent right now, it’s rarely your pricing.

It’s your positioning.

And until that’s clear, you’ll keep attracting clients who need convincing.

If you’re ready for clients who book without overthinking and don’t flinch at your prices comment “READY” below to have a chat about getting you there