Ecom Capital

One of the highlights from PULSE was hearing directly from the TikTok team.

Monica and Nhi Le shared what they're seeing work across the platform today, from founder-led content and behind-the-scenes moments to the importance of testing different creative angles consistently.

A good reminder that there isn't one formula for TikTok. The brands that grow are the ones that keep showing up, keep experimenting, and keep learning what resonates with their audience.

One of the biggest benefits of spending time with teams like Google is hearing how customer behaviour continues to evolve.

From changing purchase journeys to seasonal buying patterns, these are the kinds of insights that help founders make better decisions before the busy sales periods arrive.

At PULSE, Adrian shared his approach to building a business that doesn't rely on doing everything manually.

His session explored how founders can use AI to automate repetitive tasks, build smarter systems, and create a business that becomes more efficient over time.

A great introduction to what's possible when AI becomes part of how your business operates, not just another tool you use.

Three months ago, Nikki was still searching for the right product. Today, she's built a brand () that's generated $52K in just 30 days.

More than the result, her biggest shift was staying open to learning, taking action, and trusting the process.

Sometimes, building the right business starts with being willing to discover an idea you haven't found yet.

A year ago, Bryony left her corporate career without knowing what business she was going to build. She just knew she wanted more flexibility for her family.

That decision led to , a brand inspired by her own experience as a mum navigating ADHD and raising a neurodivergent child.

Her story is a reminder that you don't need to have everything figured out before you start. Sometimes, you just need the right support to take the first step.

One of the biggest takeaways from our visit to Google HQ wasn't just learning about the platform. It was helping founders understand when Google is the right next step for their business.

Having the right strategy is just as important as choosing the right platform, and that's the clarity our clients walked away with.