Ecom Capital

One year ago, Eddy didn't know what product to sell. Today, he's unpacking his second shipment, and most of it is already sold.

One of our favourite parts of this story is how honest it is. Eddy didn't come in convinced. He started small, wanted to see if the process actually worked, and let the results speak for themselves.

Four months after launch, is growing, stock is moving, and what started as an idea has become a real business.

Sometimes the biggest shift isn't finding the perfect product. It's getting out of your own way and starting.

One of the biggest mistakes new founders make is choosing a supplier based on price alone.

In this Q&A, one of eCom Capital’s suppliers, Ashyln, shares what to actually look for when evaluating a supplier, from communication and sampling to spotting red flags before they become expensive problems.

After 25 years in interior design, Jamie knew she wanted to build something of her own.

That eventually became , a luxury towel brand that hit $10K within 5 weeks of launching.

For Jamie, one of the biggest parts of the journey has been the support around her. Having account managers who genuinely care, stay on top of the numbers, and treat the brand like it’s their own.

Last week, we had the chance to bring a group of eCom Capital founders to Google HQ in Sydney.

The day was packed with insights on Google Ads, and where digital marketing is heading, giving founders a chance to learn directly from the people building the platforms they use every day.

Experiences like this are a reminder that building a business isn't just about what happens behind a laptop. It's also about getting in the room, asking questions, and staying close to where the industry is headed.

Seb and Daisy started .bubco with a simple goal in mind: more freedom for their future and family.

Neither of them had experience building a brand before, but they knew they wanted to create something of their own together.

In just 76 days, they hit $10K in revenue and have now sold to every state and territory across Australia.

For Seb, one of the biggest differences was having the right structure and support behind the business, not just finding a product, but understanding how to validate it properly and actually get it into customers’ hands.

One of the best parts of events like these isn't just what you learn, it's who you get to learn alongside.

We brought a group of eCom Capital founders to Google HQ in Sydney, where they spent the day diving into business growth, Google Ads, and connecting with other people building brands of their own.

As Bryony from SensaPatch shared, entrepreneurship can be a lonely journey at times. That's why getting in a room with people who understand the challenges, share similar goals, and are actively building alongside you can be so valuable.

A great day of learning, conversations, and community.