The ImmiBrand

You are not alone.

When you become an immigrant you are faced with a lot of challenges, some of them are real and some of them are just myths. 🥸

There are 7.6 million immigrants living in Australia. This means 29.8% of the population was born overseas accordingly to the Australian Bureau of Statistics. Nearly every single country from around the world was represented in Australia's population in 2020. The journey might feel lonely, but you are definitely not alone.

I have been where you are today and I know your potential is not defined by your visa status, nor is your intellectual capacity reduced by your current communication skills.

I am here to share with you the proven strategies I used to change my life.

Follow this page to learn more. 🙌

Hi, I'm Luciana, but you can call me Lu. ✨

I was 28 years old when I first landed in Australia in 2014. An immigrant just like you, with huge willpower to make a better life for myself and my loved ones. 🥹

I had everything figured out in my head - or I thought so. I still remember that cold breeze when I stepped outside the airport, but it was when the transfer driver first talked to me that reality sank: I was in a foreign country and I couldn’t speak a word properly.🫣🥴

I had left my well-established career, my friends and family to start over in a place I didn’t even know how to speak the language properly. I realised I had two options: to study my already paid 6-months English course and go back to Brazil; or roll up my sleeves and get ready to create the life I’ve always wanted. 💪

No need to say, I chose the second option.😎

Within the first year, I went from not being able to speak a full sentence in English to freelancing as a copywriter. I also kissed goodbye to my dishwasher job and landed my first marketing officer position towards the end of that same year. Two years later, I was a Permanent Resident, and now a citizen. 🏆

The key to all my achievements?
◾Personal branding.

I now enjoy the lifestyle I used to dream about, and I want to help you do the same.

Are you ready to turn your dreams into reality? Join me in this new journey!🙌

Your are the brand.

Seth Godin describes a brand as a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

While I like his definition for brand, I may add that a good brand positioning will impact any stakeholder's decision [not only product/service consumers], including employers when choosing one candidate over another.

The sooner you embrace yourself as a brand, the quicker you will allow yourself to explore your full potential.

Are you ready to grow?
Welcome to the tribe.