Centre for Marketing Schools

08/12/2012

Clever marketing with Christmas lights.

Schools in Australia are coming to the end of their year before the summer holidays. To say Merry Christmas 2012 I felt it appropriate to share this Australian video. It combines the YouTube sensation of 2012 ‘Gangnam Style’ with synchronised Christmas lights.

25/11/2012

YouTube is a great FREE tool for school marketing.

This week Covenant Christian School Sydney’s YouTube channel passed 200,000 views. With over 300 public videos, and 10,000 views each month, it is designed to open a window into the school. None of the videos would however be considered viral sensations. A series of four videos by Human Calculator S...

18/11/2012

Diversity in education is what it interesting. Be willing to highlight how your school is different rather than just the same.

One of my favourite authors is Malcolm Gladwell. This 17 minute video provides some fascinating insight into market research. It looks at Pepsi, spaghetti sauces and mustards but has implications for school marketing. Malcolm claims we cannot always know, let alone explain, what we want.

09/09/2012

Love this clever graphic contrasting what is on most University websites versus what visitors want.

Many schools are considering updating their school website and looking for ideas. I believe the key purpose of a school website is to answer the questions people have, and open the window to your school. Australian Christian College, winners of our recent School Marketing Award, received media cover...

26/08/2012

We can still learn a lot from LEGO

LEGO is one of those toys which continues to be innovative. I still love it. To celebrate their 80th birthday LEGO created a video of their history. Could you use video to tell the history of your school to a new generation? While animation can be expensive this video demonstrates that people are ...

12/08/2012

500th Free School Marketing Newsletter now available online.

In February 2010 I congratulated Dr Linda Vining, the Founder of the Centre for Marketing Schools, on her 400th newsletter. At the time I didn’t expect to be writing the 500th. In December 2011, when Dr Vining sold us the Centre we asked her for as many past newsletters as possible. It was a treasur...

12/08/2012

So enjoyed the discussions with school marketers at this year's Aforia in Brisbane. So many good ideas being shared.

05/08/2012

Good tips from Vimeo on taking videos on your mobile

Last week I included links to two helpful resources. For some subscribers the links didn't work so here they are again. They are both worth a visit. > Social Media Revolution Video > Why Schools are Spooked by Social Media

29/07/2012

What actually happens in the classrooms of your school. As school marketers take the time to visit 'ordinary' classes.

In last week’s newsletter I encouraged you to check your online website forms. I had to laugh when Di Bambra of Genazzo FCJ College emailed me to say a form on our Centre for Marketing Schools website didn’t work properly. Most did. One didn’t. So the lesson? Even when we think it works, and has bee...

22/07/2012

Latest newsletter includes very clever school holiday program idea

Katrina Telfer, Registrar of Carinya Christian School Tamworth shared with me how she made the most of the need for doctors in their country town. When she heard a group were brainstorming ways to encourage new doctors and medical staff into the area she contacted them. “I said how excited I was to ...

15/07/2012

Today's newsletter includes the video trend of Quick Draw. It's a clever way to communicate

It’s less than four weeks to this year’s School Marketing Aforia and I am very excited. Delegates are coming from Government, Catholic, Montessori, Christian, Lutheran, Adventist, and Anglican schools in Australia and New Zealand. Sessions include using market rese...