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Throwback to 2022, when, as Marketing Director for the Okay, Cool Group, I did a lil' merch and marketing graphic design for .

Part 1 of 3

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⚜ Marketing for in Bozeman, Montana.
[ PART 3 ]

✨ Taking a brand that has been created by someone else and generating different Marketing formats requires a lot of attention to the concepts behind the brand.
Luckily for me created both a great and that made my job way easier. Thanks! 🙏

💡 Brand Design by
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⚜ Marketing for in Bozeman, Montana.
[ PART 2 ]

✨ Being a very exclusive restaurant, we wanted our business cards to reflect that. We used printing services to create this gold foiled embossed cards with soft suede touch.

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Marketing for in Bozeman, Montana.
[ PART 1 ]

Brigade is one of the top tier restaurants in Bozeman. Its concept is a Montanan adaptation inspired by French Chef Auguste Escoffier´s kitchen system.

This restaurant has a beautifully designed venue where refinement, light and simple elements combine to create an exquisite experience.

As Marketing Director my role was to advertise our multiple events and promotions like Wine Dinners, 1/2 Off Wine Mondays, Brunch Events & Private Bookings.

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🍸 Marketing for in Bozeman, Montana.
[ PART 3 ]

One of the most important concepts for this brand was its secretiveness. For this reason, our had to be subtle and give the idea that only selected people were to know about it.

With this purpose we designed The Key campaign, where a few guests at some of the most notorious hotels in town would receive a "key" with a QR Code that disclosed the location and a first time promotion.

💡 Brand Design by @
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🍸 Marketing for in Bozeman, Montana.
[ PART 2 ]

This menu had to be carefully designed taking into account the very dimmed lights at the bar that made for hard legibility. Specially after one or two drinks!

🌴Jungle leafs bring us memories of Tiki style cocktails, very popular among speakeasy bars.

💡 Brand Design by @
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🍹 Marketing for in Bozeman, Montana.
[ PART 1 ]

The sexiest concept in The Okay, Cool Group, this speakeasy bar used to be located in a hidden basement somewhere on Main St.

Kitty Warren plays tribute to the original Red District of Bozeman, and it owes its name to one of its most famous Madames, who died in a fire in 1885.

Concepts like and were prominent in the design of all Marketing Material for this brand.

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🍹 Marketing for .camino.bar in Bozeman, Montana.
[ PART 3 ]

🌈 Colors! Colors! Colors! 🌈

Bozeman is a mountain town very connected to nature and all it has to offer. When you think of Bozeman, the most usual colors that come to mind are earthy browns, greens, oranges and yellow.

As one of many college bars in Bozeman, what made El Camino stand out from the rest is how it welcomes diversity in all shapes and forms.
This is why we decided to use a very colorful palette: to stand out from the rest and to communicate our "weird" customers that this is a bar where they are welcome and safe!

💡 Brand Design by
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🍹 Marketing for .camino.bar in Bozeman, Montana.
[ PART 2 ]

🤘 This "Rock On!" sign made by the original brand creator @ became a staple of El Camino pretty soon.
That's why we decided to make it visible in different brand elements and merchandising.

✨ GenZs love a good enamel pin on their beanie!

💡 Brand Design by
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🍹 Marketing for .camino.bar in Bozeman, Montana.
[ PART 1 ]

Part of The Okay, Cool Group, El Camino bar was one of the most youthful concepts in the company.

Appealing to GenZ customers ages 21-30, El Camino bar had different music events and drink specials every weekend. This made for a very lively social media content.

Lots of creativity is needed when designing appealing graphics for a target customer that already lives in a constant state of digital stimulation.

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🦬 Marketing for in Bozeman, Montana.
[ PART 3 ]

❄ A close-up of our best-seller souvenir during this last winter season.

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🪩 Marketing for Happy Box, Bozeman's first Karaoke Bar.
[ PART 3 ]

Traditional Japanese iconography gets mixed with pop emojis and loud colors.
was a key concept for this .

💡 Brand Design by @

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