Ethena X

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Ethena X is a personal and professional development company in Perth, Western Australia.

We provide Neuro-Linguistic Programming (NLP) Results Coaching, Clinical Hypnotherapy, Psychotherapy, Training and Events.
~ Learn, Grow, Evolve ~ We help difference-makers "level up from the inside out", through practical self-leadership, nervous system safety and deep subconscious change, so they lead, create and live in alignment. To book a session, service or find out more, book your free Discovery Call now: https://calendly.com/ethenaxcoaching

07/10/2026

You probably don’t need more potential… or even more motivation.

What you might actually need is to understand what keeps getting in the way of the potential you already have.

You can be ambitious, capable and self-aware… and still:

💥 Overthink the opportunity you know you want
💥 Procrastinate on the thing that could move you forward
💥 Say yes when you really want to say no
💥 Keep perfecting instead of putting your work into the world
💥 Second-guess yourself when you’re more than capable
💥 Push harder and harder until your body eventually forces you to stop

Some people label these things as a lack of discipline, confidence or motivation, but often there’s something deeper going on.

Your brain is constantly learning from experience and building patterns designed to help you predict, respond and protect. Once a pattern becomes familiar and strengthened as part of a neural network, you can keep repeating it long after it’s useful.

That’s why knowing what to do doesn’t always mean you do it, and why another productivity hack, affirmation or strategy isn’t always the answer.

Self-leadership is learning to notice what’s happening beneath the behaviour.

🧠 The beliefs you’ve been operating from
🧠 The automatic responses you keep repeating
🧠 The places you’re protecting yourself rather than moving towards what you actually want
🧠 Then consciously creating something different

Your potential isn’t the problem. It’s the patterns and subconscious blocks that stop you reaching it.

That’s where the real work begins and the work we do with leaders, difference-makers, entrepreneurs and teams.

If you’re ready to close the gap between your potential and performance (minus the burnout), or you want more information, book your free Discovery Call now (link in bio Ethena X )

Learn Grow Evolve

05/10/2026

Ever woken from a dream and thought, “Where on earth did that come from?”

You’re trying to get somewhere but keep getting lost. You have something to say but nobody hears you. You’re back somewhere you haven’t been for years.

Dreams can weave together memories, emotions and concerns while you sleep. They can bring your attention to something you haven’t fully acknowledged during the day, and your subconscious mind is processing it.

If you think of them as messages from your subconscious, approach them with curiosity. There’s no universal dictionary that can tell you exactly what it means, as dreams are highly personal and subjective. For example, a dog in one persons dream might relate to a sense of love, loyalty and companionship. To someone else, it might relate to fear, a lack of safety or control (especially if that person is fearful of dogs).

This week, try this before reaching for your phone in the morning:

🌟 Write down everything you remember, without trying to make it make sense.

🌟 Name the feeling. Were you rushed, powerless, excited, peaceful? Where have you felt something similar recently?

🌟 Write down what that person, place, symbol or situation means to you. Your associations are more useful for reflection than someone else’s fixed interpretation.

🌟 Choose one waking action. Perhaps you need to have a conversation, make room for something you love, or acknowledge pressure you’ve been carrying.

For example, dreaming about missing a flight doesn’t mean something bad is coming. If it leaves you feeling rushed or unprepared, you could ask: “Where am I putting myself under pressure to keep up?”

You may find a connection, you may not. Don’t force one.

Self-leadership grows when you become curious about your inner experience and thoughtful about how you respond.

Have a dream you want to explore deeper? We use a specific NLP process where you can interpret your dream and receive guidance from your subconscious on the next steps you need to take. Contact us if this is something you want to explore.

Learn Grow Evolve

25/09/2026

You see an opportunity that excites you. Then, almost before you’ve properly considered it, a thought appears:

🧠 “I’m not experienced enough.”
🧠 “Someone else would be better.”
🧠 “What if I get it wrong?”
🧠 “I can’t do it because (insert your usual go-to belief here…)

So you don’t apply, share the idea, have the conversation or start the business.

The opportunity was there but the way you spoke to yourself shaped what you did next.

Pay attention to the words that arrive just before you hold back. Some may describe a real concern worth preparing for. Others may be old stories and beliefs you’ve repeated so often they sound like the truth. Now they’re programmed into your subconscious and repeated at the drop of a hat, automatically.

Next time you catch one, ask: What do I actually know as truth and what am I assuming about myself?

You don’t need to convince yourself you can do anything. Sometimes self-leadership shows when you’re questioning the sentence that made you believe you couldn’t.

Save this for the next time you’re about to talk yourself out of something you want. It might be the exact pattern interrupt you need.

Learn Grow Evolve 🌟

22/09/2026

We’re often taught that if we want more from ourselves, we need to push harder.

More discipline, motivation, accountability… and sometimes, yes we do.

However, sometimes the thing getting in the way isn’t a lack of ambition at all. It’s an old pattern or belief that once served a purpose.

🧠 The perfectionism that helped you avoid getting it wrong
🧠 The people-pleasing that helped you feel accepted
🧠 The procrastination that gives you temporary relief from overwhelm
🧠 The overthinking that creates the illusion of control

When we only judge the behaviour, we miss the intelligence underneath it.

Self-leadership asks a different question: “What is this pattern trying to do for me?”

When you understand what’s driving a behaviour, you have far more choice in what happens next. You don’t always need to become harder on yourself to reach your potential, or your next level.

Sometimes you need to understand yourself more deeply, and that’s where meaningful change begins. Having this level of self-awareness opens up space for self-compassion, self-acceptance and solutions.

Learn Grow Evolve 🌟

10/09/2026

At Ethena X, we support leaders, change-makers and teams who are ready to level up from the inside out.

The passionate one’s driven by purpose, making a positive impact whilst also wanting sustainable success (without losing themselves in the process or burning out).

This is your chance to reconnect with yourself, shift old patterns and subconscious blocks, give your nervous system a well deserved rest and lead from a place of clarity, calm confidence and inner strength. This is self-leadership and we support you every step of the way.

We do this through Clinical Hypnotherapy, NLP Coaching, Psychotherapy and EFT Tapping sessions. For personal sessions you can come to our therapy room at Body Riches Wellness Centre (South Fremantle), online via Zoom or by phone.

For Corporate Programs, we hold these in your workplace, giving you the rest, reset and recharge you need perfectly timed during your working day. We hold 1:1 sessions and group guided sessions as part of our Workplace Wellbeing program.

Session times are limited and they always fill quickly. If you’ve been waiting for the right time to start for you or your team, this is it.

Imagine walking into your next 6 months with clarity, energy and self-leadership that feels aligned with who you want to become. Where your purpose, wellbeing and performance can all rise together.

To book or find out more, book your Discovery call through the link in our bio Ethena X or by scanning the QR code now.

10/08/2026

Leadership can be incredibly rewarding… but it can also carry a weight that very few people see.

When you’re the person others rely on, it’s easy to become so focused on supporting everyone else that you stop noticing what you’re carrying yourself.

The pressure, responsibility, constant thinking and the expectations you place on yourself. The things you don’t always feel you can say out loud, especially to your team or loved ones.

Being capable of carrying a lot doesn’t mean you should have to carry it all.

At Ethena X, we believe powerful leadership begins with how you lead yourself. The better you can lead yourself, the better you can lead others too (whether that’s your team, organisation, a group or family).

🌟 Knowing when to push and when to pause
🌟 Recognising what’s happening beneath the surface
🌟 Understanding and transforming your subconscious beliefs, patterns and habits driving you
🌟 Creating a way of living, leading and working that supports your wellbeing as much as your ambition

Success shouldn’t require you to sacrifice yourself to achieve it… That’s not sustainable.

Through NLP Coaching, Clinical Hypnotherapy, Corporate Training and Workplace Wellbeing programs, we support leaders, teams and impact-driven people to create meaningful change from the inside out. To release what’s holding you back and develop the self-leadership skills required for sustainable success, so your wellbeing, purpose and performance rise together.

You don’t need to wait until the pressure becomes too much, or your internal volcano erupts.

If this resonates with you, your team or someone you lead, get in touch with Ethena X today to explore how we can support you (link in bio Ethena X )

05/08/2026

Every decision is a vote for the person you’re becoming.

When you’re overwhelmed, stressed or uncertain, it’s easy to react from fear, habit or old patterns. Your subconscious mind will default back to old, familiar (and sometimes unhelpful) ways of living, leading and reacting.

Instead, pause for a moment and ask yourself:

“What would the leader I want to become do next?”

That one question creates space between the situation and your response. It’s in that space that self-leadership can shine.

Remember, you don’t need to have every answer. You simply need to take the next step that aligns with the person you want to become, instead of the emotions that happen to be loudest today.

The more often you practise this, the more your brain strengthens new patterns and neural pathways. What once felt intentional gradually becomes your default way of thinking, responding and leading.

Effective leadership of self and others isn’t built in only the big moments that everyone else sees. It’s in the small choices you make every single day.

At Ethena X, we help individuals, leaders and organisations develop the self-leadership skills that create lasting change, from the inside out.

Ready to invest in yourself, your future or your team? We’d love to help. Book your Discovery Call now: (link in bio Ethena X )

29/07/2026

Our Ethena X Founder Camelia ~ NLP Results Coach, Clinical Hypnotherapist & Trainer and co-facilitator Elodie recently had the privilege of facilitating the City of Rockingham Junior Council Leadership Day. Supporting an incredible group of 22 young people aged 11-12, the day kick started their leadership journey.

Throughout the day, they explored leadership through practical experiences that encouraged them to think critically, communicate effectively, build confidence and work collaboratively. They were an inspiring group who loved to learn, get stuck in, have fun and further develop their leadership skills.

By the end of the day, the young leaders were visibly (and verbally) keen to embark on the next phase of their Junior Council journey. Many of them said how they now felt “more confident”, had “made lots of new friends” and had “had a fun and great day.”

When young people feel psychologically safe, positively challenged and genuinely engaged, they’re far more likely to build the confidence and skills they’ll continue to draw on long after the workshop has finished.

By combining neuroscience, neuro-linguistic programming (NLP), positive psychology and evidence-informed learning with engaging activities, they weren’t simply learning about leadership, they were practising it.

At Ethena X, that’s what we believe creates meaningful learning and why all of our training and workshops use this unique approach. Through this, we create memorable and engaging experiences that help individuals and teams to learn, grow and evolve.

A sincere thank you to Amanda Deans, Marta Makuch, Zeena Khan and the City of Rockingham for continually investing in the next generation, and for trusting Ethena X to be part of that journey.

24/07/2026

The most impactful leaders we’ve worked with all have one thing in common.

They aren’t focused on being seen as a leader. They’re focused on making a meaningful difference.

They’re driven by purpose, contribution, genuine care and integrity.

As Lisa Haisha said:

“Great leaders don’t set out to be a leader. They set out to make the difference. It is never about the role - always about the goal.”

When people feel psychologically safe, inspired and empowered to think differently (and express authentically), leadership naturally follows.

Titles may earn authority yet impact earns trust.

At Ethena X, we help leaders, difference-makers and teams to level up from the inside out and create even more positive impact. You’ll develop key self-leadership skills and release blocks holding you back, so you can better lead yourself and others.

The best leaders don’t simply manage people, they help them grow whilst also growing themselves.

23/07/2026

Last Thursday I had the pleasure and privilege of facilitating a Youth Leadership Day for the City of Rockingham Junior Council, with my Ethena X co-facilitator Elodie. They’re an incredible group of young people aged 11-12 ready to begin their leadership journey 🌟

Rather than spending the day solely sitting through presentations, they were challenged to think, collaborate, solve problems and step outside their comfort zones through fun and engaging activities.

Throughout the day we explored:

🌟 What leadership really looks like
🌟 My L.E.A.D framework they can follow
🌟 Building confidence through challenges
🌟 Communication and teamwork
🌟 Self-awareness, self-leadership and understanding the impact they have on others
🌟 How this all supports them in the Junior Council and beyond

By combining neuroscience, NLP, positive psychology and evidence-based learning strategies with interactive activities, the goal wasn’t simply to teach leadership, it was to help them experience it. All in an engaging, fun and inclusive way.

It was deeply fulfilling watching them learn, grow and realise they’re more capable than they first believed. They all walked in feeling nervous, shy and not knowing each other. They all finished bubbling with energy (again, as did I!) stating they felt “more confident”, had “made lots of new friends”, felt “excited” for the journey ahead and had “had a fun and great day.”

When we invest in young people early, we’re not only building confident, capable individuals. We’re helping shape stronger schools, workplaces and communities for years to come.

A huge thank you to Amanda, Marta, Zeena and the City of Rockingham for continually investing in its future leaders. It was a pleasure to be part of the beginning of their Junior Council journey.

With delivering two tailored youth leadership sessions to two different groups last week, not only am I deeply fulfilled, I’m also impressed by the staff teams at City of Rockingham. Their true passion, energy and commitment for what they do shines through. They’re making a big difference and it shows.

Address

Fremantle, WA

Telephone

+61435285788

Website

https://linktr.ee/ethenax

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