Agency Mavericks

For years, agencies have paid people to chase approvals, update project boards, write status reports, send follow-up emails, and move tasks around in Asana.

Enter Viktor.

Viktor doesn't get distracted.
Viktor doesn't call in sick.
Viktor doesn't spend half the day in meetings talking about work instead of doing it.

And Viktor can handle most of that operational workload in minutes.

That's why I'm so excited about what we're building.

Not because Viktor replaces humans.

Because Viktor frees humans up to do work that actually requires experience, judgment, creativity, and relationships.

The future isn't AI replacing your agency.

The future is AI replacing the work inside your agency that nobody wanted to do anyway.

Video drops Friday.

We're entering a world where AI can handle most of the operational workload inside an agency.

Viktor is just one piece of the puzzle.

The real opportunity is building an entire AI workforce around you.

One of the strangest objections I hear is:
"But clients won't pay if AI does the work."

Really?

Clients have never paid for keystrokes.
They pay for outcomes.

They pay for expertise.
They pay for judgment.
They pay for someone to take responsibility when things go wrong and make sure the job gets done.

AI without oversight produces garbage.

We’ve all seen it.

The opportunity isn’t replacing humans with AI.
It’s replacing repetitive production work with AI while humans stay responsible for quality, strategy, and outcomes.

That’s the shift most people are missing.

The AI does the heavy lifting.
You do the thinking.

And clients don’t care whether you clicked the buttons yourself anyway.

They care whether the result works.

This is the trap most agencies accidentally build.

Win a client.
Hire someone to service them.
Win more clients to pay that person.
Hire a manager to manage the people.

Suddenly you’ve got more revenue, less profit, and your weekends are gone.

That model made sense when labour was the bottleneck.

But it isn’t anymore.

With properly built AI skills, the same output that used to take a whole content team two weeks can now be shipped in a morning.

The question isn’t “how do I hire more people?”

It’s “how do I build more leverage?”

Scale = leverage, not headcount.

And the leverage is AI.

Smaller client list.
Higher margins.
Less operational chaos.
More freedom.

The agencies that figure this out early are going to have a very unfair advantage over the next decade.

You can now make one million a year and recurring revenue, with no team.

28 clients sounds overwhelming if you’re thinking in the old agency model ... meetings, Slack chaos, project management, chasing deliverables, managing people.

But if the systems are handling the fulfilment?
Now your role changes.

You’re not doing production anymore.
You’re supervising outcomes.

That’s a completely different business model.

I think people still underestimate what’s happening here…
I now have an actual AI project manager.

Not a chatbot.
Not a glorified to-do list.

A robot PM that sets up projects, creates boards, assigns workflows, tracks status updates, manages open loops, and keeps everything moving without me touching Asana.

I just tell it what’s happening.

It handles the operations.

This is the first time in my career where it genuinely feels like I have a digital operator sitting beside me managing the machine.