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11/10/2025
Proud to support the world-leading research in Melbourne of The Florey Institute of Neuroscience and Mental Health by supporting PURA Foundation Australia. Best of luck and thanks to all the runners and walkers tomorrow at the Chobani Fit Walk and the Nike Melbourne Marathon Festival
11/09/2025
How often have you found your LLM is wrong?
At its recent launch, there were claims spreading that ChatGPT5 would have PHD level expertise across a broad array of subjects.
This story offers a valuable reminder that fact checking is still required.
GPT-5 Is Making Huge Factual Errors, Users Say OpenAI doesn't seem to have fixed GPT-5's problems with truth and accuracy in the month since the LLM was released.
09/09/2025
Even if you’re not an Apple user, if you’re a boss or a marketer or both, it probably helps to take a look at this good summary from their biggest launch event of the year.
https://www.tomsguide.com/news/live/iphone-17-live-launch-event
Video recording link in there also.
Apple Event live updates — iPhone 17, AirPods Pro 3, Apple Watch 11 and all the products announced by Apple Stay on top of all Apple's biggest iPhone 17 news live
26/04/2023
Billboards getting better…
30/06/2022
Financial Year 2023 starts tomorrow! Do you have ready:
- An updated marketing plan, action plan and marketing budget?
- Completed review dates for your marketing suppliers?
If not, we can help.
13/06/2022
Like it.
Queen Elizabeth might love marmalade, but that hasn't stopped the makers of Vegemite making a royal pitch.
Bega Foods has cheekily requested a birthday letter from Her Majesty, pitching their plea on yellow billboards outside of London landmarks.
Australia's favourite spread celebrates its centenary next year.
| Nightly at 6pm
30/03/2022
Another example why dramatic upgrades of surveillance systems are sadly required in supermarkets. Chances are - the people doing this are doing it in the same communities they shop in.
Anti-vaxxers target parents of babies in the supermarket Anti-vax groups are trying to scare parents into not getting their children vaccinated, sliding propaganda cards inside nappy packages at the supermarket. Dallas alerted 3AW Drive to the situation on Wednesday. “I’ve called Coles and Woolworths,” he said. The cards tell parents that vaccinatin...
12/11/2021
Timely commentary from Mark Ritson
Christmas advertising is drowning in marketers’ fake tears Christmas 2021 is shaping up to be an exercise in hyper-emotional brand bu****it, with Coca-Cola even choosing to edit itself out of its own campaign. But don’t worry, the holidays are still coming.
17/10/2021
This is not just a funny pandemic ad. The best creative builds brand equity. This brand clearly wants to be known as a solution for making your mouth/breath fresh. And when is that most important???? Well.... I think this TVC answers that question - and it does it in a way that humorously captures the way many of their target customers have felt at some point over the last year.
EXTRA Gum: “For When It’s Time” | Longform Film We could all use a fresh start.
20/09/2021
Good to see Rhonda & Ketut getting behind this.
AAMI Reunites TV Lovebirds Rhonda & Ketut For Pro-Vax Ad Via Ogilvy - B&T AAMI reprises Rhonda & Ketut for new pro-vax ad. Still hiring supermodels in its call centres by the looks of things.
17/09/2021
Good for Heineken, damaging for the Bond brand.
James Bond Ditches The Martinis To Star In New Work For Heineken - B&T With all the killing, escaping collapsing buildings & wrestling sharks, it's no wonder 007 has an issue with the sauce.