Clickstarter

Directions Website Contact the school

Clickstarter Digital, branding, marketing and social media training for business, not-for-profits and individuals.

Clickstarter is the regional Australia's way to Get Known, Get Found & Stay Known. Using websites, social media, SEO, Google, TV, Radio and more to make sure your business thrives in today's competitive environment.

I think the biggest misconception that influencers, thought leaders and business owners on social media is that they hav...
04/10/2026

I think the biggest misconception that influencers, thought leaders and business owners on social media is that they have an audience.

They don't. You don't. I don't.

The only ones here who have an audience are the platforms themselves.

We're just hoping to get a few seconds of the attention of that audience from the rest of the feed.

But still - it's not your audience. It never was. And it never will be. At least not on here.

It will always be theirs.

What you do with this information is what will move you forward on here.

The worst part of workshops is that you learn a bunch of stuff, and then do nothing about it afterwards.And that has led...
30/09/2026

The worst part of workshops is that you learn a bunch of stuff, and then do nothing about it afterwards.

And that has led to a generation of workshop junkies who learn, learn, learn and never execute.

I don't like that.

I want my attendees to be able to do the stuff afterwars. Sometimes that is through linking to subsidised 1:1 support. Sometimes it's providing something a little more useful than just the slides from the class.

Today I delivered a Content Creation planning workshop on the Gold Coast and really wanted a way for attendees to do the things we did when they got back home.

That means an interactive guide that gives them the activities to do. And giving them access to one of my apps that does exactly what we learned to do today.

Most of you weren't on the Gold Coast today. So here's what the attendees got:

The full interactive guide: https://t.ly/cUik5
The app that let's you do the planning: https://app.contentsteps.com/

Both free, both useful, both way better than a Powerpoint presentation.

Enjoy :)

Thursday is the start of the NT's October Business Month - and I'm kicking off with two in-person and two online classes...
28/09/2026

Thursday is the start of the NT's October Business Month - and I'm kicking off with two in-person and two online classes this week.

There's a bit of a focus on AI this week and that stuff always does well (as you can tell from the first one being sold out!)

But the webinar on Friday is an interesting one.

People have a habit of falling into lazy thinking, habits and an auto-pilot living that feels right at the time, but has a nasty way of leaving our guards down to new ideas, fresh thinking and change happening around us.

I'm looking at a process called Metacognition - a way of ensuring that we don't just fall into the trap of leaning on "gut" or "intuition" too much because it tends to be formed around old patterns and biases.

It's just thirty minutes, so it won't wreck your day.

The link below has all the events this month for you to check out.

https://darwininnovationhub.com.au/events/

Put the microphone back. I mean it.Every few weeks a small business owner tells me they've bought the Rode mic and desig...
27/09/2026

Put the microphone back. I mean it.

Every few weeks a small business owner tells me they've bought the Rode mic and designed the cover art. Usually it's someone working sixty hours a week who hasn't had a proper holiday since 2019.

A podcaster I know ran dozens of episodes over almost two years, with a professional editor and planned topics. Only two clients ever told him they found him through the show. Two.

The listeners he did get mostly arrived through other people or through Google, via blog posts built from his episodes.

So skip the middleman.

Write one article answering a question your customers ask every week. Go on other people's shows so they carry the cost. Call ten clients this month and ask what's bugging them.

I say all this as someone who winged a podcast for nearly five years.

Which makes me either the least qualified person to judge. Or the most.

This is the workshop I forgot to load up to the October Business Month site - and the one I've been taking across Austra...
27/09/2026

This is the workshop I forgot to load up to the October Business Month site - and the one I've been taking across Australia.

Over 200 people have done the class, now it's coming to Palmerston - and it's free thanks to the Australian Government's Digital Solutions program.

Thirty places available. Book here: https://t.ly/CIG0I

I'm not telling you to do stuff for free, but man... it's been the biggest source of ongoing paid work over the last ten...
24/09/2026

I'm not telling you to do stuff for free, but man... it's been the biggest source of ongoing paid work over the last ten years for me.

But of course, your coach says to charge premium rates even if you have no track record because, "fake it to make it" right?

We live in a post Oprah "I deserve" and "I manifest" world after all.

The idea of investing ahead of a return doesn't fit the credit-card-afterpay-tony-robbins-instagram life we live now.

And while there are always people who take advantage while you're building a thing, that doesn't mean that you can skip the credibility building stage.

You're entitled to nothing, Jayden.

At least not yet.

Most of us spent decades being trained to be someone else. School shaped us before corporate finished the job.Now AI has...
24/09/2026

Most of us spent decades being trained to be someone else. School shaped us before corporate finished the job.

Now AI has made the walk back to ourselves even steeper.

I've used AI headshots. Cheap, fast, no photographer, no afternoon lost from paid work. Good result.

But every AI photo sets a bar the real me has to clear on the next video call. Fewer wrinkles. Clearer skin. A better outfit. None of the extra five or ten kilos I'm actually carrying.

So the real person turns up and looks like a downgrade of himself.

The fix most of us reach for is more make-up, another take, another outfit, another subscription. We end up doing hours of physical work to resemble an image that took thirty seconds to generate.

That's a pretty bad deal.

I'm still working out where my line sits. For now it's one question: can I comfortably meet this expectation on a Thursday morning Zoom call?

Because if my marketing needs a younger face, I've hired myself for a role I'm not qualified for.

Yesterday I was contacted out of nowhere via email by a Melbourne-based CPA accountant.This guy straight out asked for a...
23/09/2026

Yesterday I was contacted out of nowhere via email by a Melbourne-based CPA accountant.

This guy straight out asked for a list of all our clients, tenants, those working in our startup incubator and any new businesses that I am aware of that started in the last six months.

I kid you not.

I don't know this guy. I have never heard of his business. He just reached out and asked for it, saying that he already works with clients on the Gold Coast and in Darwin.

To his credit, he offered for me to book a chat with him on a video call if I had any questions.

Naturally, I declined his request based on a matter of trust.

I don't know him. The organisation I represent doesn't know him. And all those groups of people he wanted contact details of? None of them have consented to me sharing their details with a complete stranger on the internet to, I presume, spam them into oblivion with whatever service he is trying to sell - which I'm 99% is some vibe-coded AI app he's decided will be the next big thing in business accounting.

The cheek of the guy is basically a numbers game - which I suppose is an accountant way of thinking.

If he asks the same question of enough people he will eventually get a list of names, email addresses and numbers from someone.

And then when those people ask where he got their details from, he will throw that person right under the bus because they're neither his target customer nor anyone but an NPC* in a world where he is the main character.

This is the kind of people you are out there competing with.

They are daring to ask people like me to betray the trust clients and my networks have placed in me and thinking nothing of it.

And you're still worrying about whether or not you can possibly bear to post something on LinkedIn.

My changing social media habits have made me question what counts as useful business activity.I gave up network televisi...
22/09/2026

My changing social media habits have made me question what counts as useful business activity.

I gave up network television years ago.
Then I caught myself watching its replacement on my phone.

Another recommended video. Another half hour gone.

I’d chosen my own programming when broadband arrived. Somewhere along the way, I started letting a feed choose again.

I’ve been pulling back for years. My accounts are still open, and I still publish. Most visits now start with a reason, like researching someone’s work.

That gives me an endpoint.

As a business owner, I find “being active on social media” a conveniently vague description. I can spend forty minutes reading comments and convince myself I’ve been working.

I want a clearer measure: something learned, or something useful published.

And when I’m watching videos because I’m tired, I can call that entertainment.

I’m giving social media a smaller job in my business.

Apparently I needed several social platforms to rediscover the off button.

I sometimes think I’ve strutted through life like an overconfident idiot.Way too many people have told me I’m crazy. Som...
21/09/2026

I sometimes think I’ve strutted through life like an overconfident idiot.

Way too many people have told me I’m crazy. Some of my business ideas gave them excellent grounds for that.

But the confidence to take risks is odd, because I’m also rather socially awkward and easily intimidated.

But when I really want to do something, I become convinced I can pull it off.

The evidence tends to arrive later, if it ever shows up at all.

When I look at people who followed every business consultant’s or accountant's spreadsheet, our destinations seem surprisingly similar.

Their businesses grew. Mine grew.

We both have staff and lawyers.

I'll admit that I do have more failures behind me and far fewer LandCruisers in the front yard, though.

That hardly proves my approach was better. Some of my lessons were expensive and entirely avoidable. But I got to try things I genuinely wanted to do.

And for me, that counts for something.

And I still don’t understand why I’d need off-road capability to get to Coles since that's about all that those LandCruisers seem to be doing.

Address

14/34 Bishop Street
Darwin, NT
0820

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm

Website

Alerts

Be the first to know and let us send you an email when Clickstarter posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The School

Send a message to Clickstarter:

Shortcuts

Share

Category