State of Social

He moved the room last year. He’s doing it again in 2026.

Julian Pace is back at State of Social, bringing his powerful storytelling, leadership insights and perspective on wellbeing in the workplace to our community once more.

If you were in the room last time, you already know.
If you weren’t… this is your second chance.

More to come soon on his session for SOS26.

Have you got your ticket yet?


Happiness Co

Two of the sharpest minds in community management are joining us for SOS26...

Quiip’s Larah Kennedy and Kelly McParlane will give you the inside track on whether Reddit is right for your brand, along with practical guardrails for engagement, listening, subreddits and more.

Their session 'Can Your Brand Pass the Reddit Test?' cuts through the noise on one of the most misunderstood platforms in the digital mix. How Reddit differs from every other channel, whether your brand belongs there, and what is actually working for brands right now.

No guesswork. Just the experts.

🎟 stateofosocial.com.au/tickets/

The reading list for SOS26 is live. 📚

Books that shaped this year's program, recommended by the speakers themselves.

Some you'll know. A few will be new.

Get reading 📖 https://stateofsocial.com.au/sos26/sos26-book-list/

Tim is back. And he's bringing something every fast-moving team needs.

Most people handle conflict badly. They avoid it, escalate it, or pretend it is something else entirely. Entrepreneur, author and optimist Tim Duggan says that is exactly the problem.

His session 'Better Conflict for Better Work' will give you a practical framework for navigating tension in creative, digital and leadership environments. From identifying and understanding conflict to embracing healthy tension, Tim will show you how to turn friction into better outcomes for your ideas, your colleagues and your brand.

Because the teams doing the best work are not avoiding conflict. They are getting better at it.

Be there.
🎟 stateofosocial.com.au/tickets/

SOS26 is this August. If you still need accommodation, Crown Perth Metropol is worth the booking.

Modern rooms, serious dining, and a pool area that makes staying an extra night an easy decision.

Claim discount rates today 👉

State of Social Accommodation Options in Perth, WA. Traveling to Perth for State of Social? Guests are invited to stay at Crown Perth on the banks of the Swan River, within easy walking distance to the venue.

Your EOFY budget is about to disappear. 👀

Two days of professional development, a full conference program, and a room full of Australian marketers doing serious work — that's a pretty good use of it.

Prices rise 1 July. End of financial year and price rise at the same time — probably worth locking in.

💥 stateofsocial.com.au/tickets/

Some sessions inform you. Tess Palmyre's will uncomfortable you.

Friction is everywhere right now: in our feeds, our budgets, our politics, the algorithms shaping how we see the world. It's exhausting. But Tess says that exhaustion is actually the starting point.

Her session "Get Out of Your Algorithm: Riding the Waves of Friction to Create Better Work" is about turning that tension into creative liberation. How to break free from your echo chamber, work with people who aren't like you, and create work that feels real in an AI-shaped world... not safe, not forgettable.

25 & 26 August, Optus Stadium Perth.
🎟 stateofosocial.com.au/tickets/

The brief is falling apart. Good.

Justin Beavis from the AFL has spent his career in performance marketing and digital strategy, and his SOS26 breakout "Pull the Lever" is built around one clear idea: a disintegrating brief is not the end of the road. It is the start of a better one.
You just need to know which levers to pull.

If your work lives inside budgets, shifting priorities, and briefs that do not survive contact with reality, this session is for you.

25 & 26 August, Optus Stadium Perth.
🎟 stateofosocial.com.au/tickets/

Some partnerships just make sense.

Bonfire has been part of State of Social from the beginning, and their work speaks for itself. Perth-based, performance-focused, and genuinely good at what they do.

A Perth performance agency built on data, results and serious digital thinking.

We're grateful for the continued support. 🫶 bonfire.com.au

📸 SoCo Studios