19/07/2026
Free webinar alert! Jul 28, 2026 12:00 and 18:00 Sydney time.
It is somewhat serendipitous that we had planned doing this webinar many months ago given the recent articles in the news this week. It is titled:
Are You Self-sabotaging Your Own Practice?
Description
Many optometry practices continue to compete with others using traditional spectacle and eye examination models, often overlooking one of their greatest competitive advantages, advanced ophthalmic lens prescribing.
This webinar explores how practices may unintentionally limit their growth by treating ophthalmic lenses as commodities rather than as sophisticated visual devices capable of solving real patient problems.
Participants will discover how advanced lens technologies can create a powerful point of difference, enhance patient outcomes, and strengthen practice profitability.
Learning Outcomes:
1. Recognise how underutilising advanced ophthalmic lens technologies may be limiting patient outcomes, practice differentiation, and business growth.
2. Identify opportunities to create niche service offerings through specialised lens prescribing, including myopia management, occupational lenses, driving lenses, biometric lens designs, progressive lens optimisation, and complex visual needs.
3. Develop strategies to position advanced ophthalmic lenses as a core clinical service that enhances patient loyalty, reduces price-based competition, and differentiates the practice from other providers.
This webinar will be delivered by Dr Grant Hannaford and Thao Hannaford. Please register at
https://us06web.zoom.us/meeting/register/ZoLIlelqQOqw6nPAsGLECA
Many optometry practices continue to compete with others using traditional spectacle and eye examination models, often overlooking one of their greatest competitive advantages, advanced ophthalmic lens prescribing. This webinar explores how practices may unintentionally limit their growth by treatin...