Whatever floats your Goat

Thank you Junkies Magazine for an amazing 10 page feature (!!!) on 3 of my mentees' journeys and what I offered as a personal creative mentor. ❤️

....and hello 2017! The holiday is over, I'm getting ready for 4 days per week with NEIS and mentoring from home 1.5 days per week.
I'm not taking any new mentoring clients for the moment as I work with the women who are on my current program.
If you are interested, I'll have a new intake in May. ♥️

I'm giving a little talk this Saturday if anyone is interested. x

We are really excited to have Isy Laderman running 2 marketing workshops during our 2017 Summer School.

http://bluedogglass.com.au/classes/general-marketing/
http://bluedogglass.com.au/classes/marketing-you-and-your-brand/

I'm giving a little talk if anyone is interested. :)

Isy Laderman: You and Your Brand & The General Do's and Don'ts of Marketing Marketing tips for artists and crafts people, lead by one of Australia’s shining stars, Isy Laderman.

So, my 8 week mentoring program is going amazingly well! Out of 22 women Bec is the first one to finish! Super excited to have watched her progress and developing her product with her.

Why the goat and what does Isy offer?

Delilah Flymo is my 17 year old pet goat.
She was the mascot for in.cube8r gallery and after I sold the business the artwork stayed with me.

90% of my 9 year journey through in.cube8r was flying by the seat of my pants and mostly learning through mistakes and also learning from the many mistakes my artists made.
I felt alone quite often and found it hard to find mentors who understood the sheer scope of what my role entailed so I’d like to hold space for others.
The other thing I witnessed was that artists often undersell themselves, don’t know where to start and take a long time to find their feet in trusting not only their product but the price they dare to charge.... let alone goal setting and hitting targets.
Creatives often set unobtainable goals and I know how to break those down into much smaller steps so they are manageable and not quite so daunting.

I am currently employed by the NEIS program 2 to 4 days per week as mentor and trainer presenting branding and marketing sessions.
I’m finding this incredibly rewarding and love the class discussions and intense stripping down to the core of what it really means to own and be fully present in a small business.

Would you like someone to walk beside you?
My areas of knowledge are;
Branding, IP, copyright/TM/patents, start-ups, co-operatives, retail, social media (6,500 genuine FB followers), art and handmade, marketing, franchising, networking, finding your point of quirk (what makes you different), approaching galleries and retail outlets, trade fairs, markets stalls, vision boards and goal planning, contract writing, setting clear boundaries, hiring and managing staff, time management, inventory, creating a range, negotiating with landlords/leasing agents, trusting your gut instinct, market research, day to day running of a retail space, collaborations and writing agreements, shop fitting, advertising and targeting, wording and layout for artwork/flyers/ads, creating policies and procedures… and thinking outside the square… and just getting started (as in not just thinking about it…)!

Call me, leave me a message with your details, lets chat…
0477 024 204

isy laderman

The mentoring station...

This is what today's mentoring session looked like... ☺️

Website is up.
www.isyladerman.com.au