Angus Australia

𝗦𝗼𝘂𝘁𝗵 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮𝗻 𝗖𝗮𝘁𝘁𝗹𝗲 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗦𝗰𝗵𝗼𝗼𝗹 returns to the University of Adelaide's Roseworthy Campus on October 7-8, 2026.

Two practical days covering structure, constitution, muscle, fat cover, temperament, replacement female selection, bull selection, EBVs, and breeding objectives. Classroom learning combined with hands-on yards assessment against real market scenarios.

Suitable for all experience levels. Young breeders, commercial producers, stud operators, livestock agents, students, and industry professionals are all welcome.

$350 per person | Limited places | Register early

FULL INFO 👉 https://f.mtr.cool/pdjdmgakud

🎧 𝗖𝗼𝗺𝗶𝗻𝗴 𝘀𝗼𝗼𝗻 𝘁𝗼 𝗧𝗵𝗲 𝗔𝗻𝗴𝘂𝘀 𝗧𝗮𝗯𝗹𝗲 🎧
What happens when a platform goes from 4,000 listings to 30,000 in one week during the biggest crisis of our generation?

Angus Street shares his AuctionsPlus COVID story, including the near-catastrophic "D-Day" moment that became a catalyst for platform rebuild, his leadership principles built on people and purpose, his current role at Zentera Wool Company building a branded wool business with consumer premium, and why the Angus breed needs to stay hungry. This is crisis leadership meets industry insight. Don't miss it.

This episode of The Angus Australia podcast drops on Tuesday, so make sure you’re following the show on Apple Podcasts, Spotify or wherever you get your podcasts.

𝗠𝗮𝗸𝗶𝗻𝗴 𝗦𝗲𝗻𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 - 𝗨𝘀𝗶𝗻𝗴 𝗔𝗻𝗴𝘂𝘀 𝗗𝗮𝘁𝗮 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲
NARROWING THE FIELD
Once a breeding objective is defined, selection indexes provide a useful starting point when identifying animals that align with your production system. By combining information across traits into a single value, they help narrow the field to animals expected to deliver genetic improvement and increased profitability within a defined production scenario.

Indexes are not designed to replace other information, but to help prioritise animals for further evaluation. They provide a practical first step in moving from a long list of potential sires to a more manageable group of candidates.

— Hanlie Jansen, Genetic Improvement Specialist at Angus Australia

Angus Australia has launched a refreshed Angus Weekly, with the new-look edition distributed to members from 12 August 2026.

The refreshed format is part of ongoing improvements to Angus Australia’s digital communications, designed to make it easier for members and industry stakeholders to keep up to date with the latest news, events, programs and opportunities.

The Angus Weekly is distributed each week and brings together the latest Angus Australia news, upcoming events, member information, industry updates and opportunities from across the Angus community.

As part of these changes, Angus Australia has also updated the distribution list for The Angus Weekly.

𝗗𝗶𝗱𝗻’𝘁 𝗿𝗲𝗰𝗲𝗶𝘃𝗲 𝗧𝗵𝗲 𝗔𝗻𝗴𝘂𝘀 𝗪𝗲𝗲𝗸𝗹𝘆?
SUBSCRIBE HERE 👉 https://f.mtr.cool/mapsdcednn

🎧 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝗦𝗮𝗿𝗮𝗵 𝗛𝗼𝗿𝗿𝗼𝗰𝗸𝘀' 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝘆𝗲𝘁?
The latest episode of The Angus Table with Scott Wright is now live!

Sarah from Horrocks Media explains platform strategy for farmers, consistency rewarded by algorithms, why year-round posting beats sale-season hammering, video content as algorithmic priority, common mistakes costing breeders social reach, building trust through authenticity, developing AngusPro NZ in NZ, Angus Australia's growth to 2-3 million monthly viewers, and why AI should enhance, not replace, creativity. Essential listening for marketing your Angus genetics.

If you missed it, now's the perfect time to catch up. If you've listened, tell us—what surprised you most?

Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts 👉 https://f.mtr.cool/eynfswbkxm

𝗠𝗮𝗸𝗶𝗻𝗴 𝗦𝗲𝗻𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 - 𝗨𝘀𝗶𝗻𝗴 𝗔𝗻𝗴𝘂𝘀 𝗗𝗮𝘁𝗮 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲
INTERPRETING THE NUMBERS
EBVs provide a deeper understanding of genetic differences between animals. EBVs estimate genetic merit for individual traits and allow direct comparison between animals within the same evaluation.

The value of EBVs is not in the number itself, but in how they help inform selection decisions. EBVs are a comparative tool, used to assess how the progeny of sires may differ.

Percentile bands can further assist producers in quickly comparing animals by indicating where an animal sits relative to the wider Angus population.

With this information, attention can shift away from attempting to assess every available trait and instead focus on the traits that most strongly align with your breeding objective and influence herd performance and profitability in your system.

While some traits may be of particular importance, selection decisions should not be based on a single trait in isolation. Many traits are genetically correlated, meaning selection for improvement in one trait can have favourable or unfavourable impacts on other traits.

— Hanlie Jansen, Genetic Improvement Specialist at Angus Australia

𝗔𝗡𝗚𝗨𝗦.𝗧𝗘𝗖𝗛 — 𝗔𝗡𝗜𝗠𝗔𝗟𝗦 𝗙𝗢𝗥 𝗦𝗔𝗟𝗘

FIND SALE CATALOGUES 👉

Catalogue List

The latest edition of The Angus Weekly can be read online now 👇
https://f.mtr.cool/ugflnslajl

🎧 𝐓𝐡𝐞 𝐀𝐧𝐠𝐮𝐬 𝐓𝐚𝐛𝐥𝐞 - 𝐍𝐞𝐰 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 🎧
This week, Scott Wright sits down with Sarah Horrocks from Horrocks Media for a masterclass in social media strategy for Angus breeders. Sarah's journalism background, AngusPro NZ brand development, and Angus Australia's huge social media growth provide practical guidance for anyone marketing cattle genetics.

Topics include:
✔️ Sarah's journey from New Zealand Hеrаld photographer to developing the AngusPRO brand and reaching 24,000 farmers via Beef Country magazine partnership
✔️ About the AngusPRO publication transition from print to e-book format, cutting advertising costs 68% while increasing measurable engagement
✔️ How to select the right social media platforms to prioritise for your farming operation
✔️ Why consistency is better than frequency when it comes to posting, and how the algorithm prioritises video content
✔️ Common social media mistakes by farmers: sale-season-only posting, missing contact information, no image libraries, failure to identify your point of difference
✔️ Year-round content that builds trust, through sharing your real farm activities (calving, scanning, tagging etc) so audiences feel like they know your operation
✔️ Angus Australia social media explosion from 10,000 to 2-3 million monthly viewers through consistent video strategy and member collaboration framework.
✔️ Why authenticity and including the good, bad and ugly of farming operations beats polished highlights only
✔️ Using AI as an administrative tool, improving creativity, not replacing it, and maintaining human thinking in a competitive marketplace

Every System, Every Story—this is authentic brand building through storytelling.

👉 Listen to the full conversation now on Apple Podcasts, Spotify, or wherever you get your podcasts 👉 https://f.mtr.cool/hwjlwvsmgf