Shereen Nielsen - Sleep Consultant Education

✨🎉 A Huge Congratulations! 🎉✨

I am so proud to congratulate Katie Collins on successfully completing her Infant & Child Sleep Consultant Certification! 🌙💤

She has worked so hard over the past months, showing incredible dedication, compassion, and commitment to learning the skills needed to support families with sleep solutions.

This is such a big achievement and the beginning of a new chapter where she’ll be able to make a real difference in the lives of tired parents and little ones. 💕

Well done, Katie! Your passion and heart for families shines through, and I can’t wait to see all the beautiful work you do as a certified sleep consultant.

Please join me in celebrating this amazing milestone! 🥂👏

Shereen x

Are you interested in becoming a certified Infant and Child Sleep Consultant? DM me directly if you'd like to know more - contractor positions available!

Are you passionate about baby & child sleep? I’m building a team of gentle consultants...this could be you! Read the captions!

You’re probably already offering a personalised sleep plan and some level of post-consultation support which is amazing and absolutely essential.⁠

But one thing I always recommend to my certified sleep consultants is to include a Sleep Foundations eBook as part of the package.⁠

This resource helps your clients feel more empowered and prepared by covering common sleep disruptions and changes that are likely to pop up in the weeks and months ahead.⁠

Here’s what your Sleep Foundations e-book could include:⁠

✨ Sleep regressions (and how to navigate them)⁠
✨ Growth spurts and sleep changes⁠
✨ Nap transitions⁠
✨ The “sleep gets better, then worse” regression⁠
✨ Starting solids⁠
✨ Basic nutrition for better sleep⁠
✨ Managing illness and teething⁠
…and more.!⁠

Do you have one ready to send to your clients?⁠

I’m creating a fully editable Canva version with all the content written for you. All you need to do is change the design to match your brand.⁠
⁠
It’s launching soon, and I can’t wait to share it with you!⁠

💬 Comment “ebook” below and I’ll make sure you’re the first to get the link when it’s live.⁠

Shereen xx

Discovery calls aren’t just admin.

They’re a window into you...your energy, your confidence, your services.

Most families will reach out to multiple sleep consultants before choosing who to work with.⁠�They’re not just looking for someone with knowledge…they’re looking for someone who gets them, makes them feel safe, and shows up with confidence.⁠�⁠�So, if your discovery calls feel a little awkward, uncertain, or like you're giving away all your best tips for free…you're probably leaving bookings on the table.⁠

🛑 Bottom line! The issue isn’t your expertise or knowledge.

It could be down to the way you’re delivering these initial phone calls.

These discovery calls are your opportunity to turn an interested client into a paying client.

You want to make the most out of this warm lead and there are some steps you can take to ensure that you have a higher chance to turning this discovery call into an actual client.

⁠The 3 things I recommend to support discovery calls are:

👉 Discovery Call Script - knowing what to say and when is the first step
👉 Email to confirm their upcoming call, but also a follow up email to recap your services and how you can help
👉 Being prepared for common objections and knowing how to respond with success

Do you want to take the guess work out of discovery calls so you have all the areas ticked to make them a successful conversion?

I have it all packed into a Discovery Call Script Pack.

This contains common objections and how you can reply to them, pre-discovery call with client questionnaire and post-discovery call email templates!

Whether you’re new or scaling, this pack helps you stand out in those crucial first impressions and guide warm leads into paying clients.⁠

📥 Comment “script” or DM me to grab your copy now!

❤ Follow .sleepconsultanteducation for more sleep business strategies and advice

✨ Another Sleep Consultant Joins the Industry ✨

I am so proud to welcome and celebrate our newest graduate from the Infant and Child Sleep Consultant Certification - Emma Lewer from

Emma has completed her training with dedication, compassion, and a true passion for helping families find rest, rhythm, and connection through sleep support. She’ll be making an incredible impact, and I can’t wait to see her journey unfold!

Hear what Emma had to say about her personal journey, and experience studying at .sleepconsultanteducation:

"Before becoming a parent, I never imagined how deeply challenging sleep could be. I found myself consumed by it — or rather, by the lack of it! I was constantly searching for answers in books, blogs, conversations and analysing every part of our day, desperate for something that would help.

When I couldn’t find what I needed, I knew I had to truly understand sleep — not just for myself, but for my baby. That journey led me to study it. Shereen’s course stood out for a few reasons; it was affordable, very detailed and from the moment we spoke, I got a good feeling about Shereen. I was right, she became a supportive mentor who helped me find clarity, build confidence and trust my instincts. Her approach shaped how I now hope to support families — with empathy, understanding and respect. I gained more than a certification, I gained insight, perspective and a whole new outlook on sleep. And now, I’m here to pass that on."

👇 Ready to follow in Emma's footsteps?

If you’ve been dreaming about becoming a certified infant and child sleep consultant, now is your time.

Join a growing group of passionate professionals changing lives, starting with their own.

✨ Ready to become a sleep consultant?

�Comment the word "sleep" to find out more about my courses.

✨ Why Sleep Consulting Is the Career You Didn’t Know You Needed ✨

Tired of juggling a 9–5 that doesn’t fit your family?�

Want to work from home, in your comfiest clothes, on your own terms...without missing out on time with your kids?

Sleep consulting offers the flexibility, fulfilment, and freedom so many of us are craving.�

You get to guide exhausted families through some of their hardest seasons, all while building a business that supports your lifestyle, not the other way around.

If you’re ready to explore how you can build a meaningful career from home, on your own schedule (with room for your boots and your babies), I’d love to show you how.

💬 Drop “freedom” below and I’ll send you the details.

Feeling stuck when it comes to setting your prices as a sleep consultant?

You’re not alone.

Pricing is one of the trickiest parts of running a service-based business, especially when your work is personal, emotional, and deeply meaningful like ours.

But here’s something to think about: your pricing isn’t just about what others are charging.�

It’s about reflecting your value, time, boundaries, and the transformation you offer to exhausted families.

Things to consider when setting your rates:

🔹 Your time (including behind-the-scenes work)�
🔹 Your unique experience and qualifications�
🔹 Client outcomes and the value you provide�
🔹 Support level: messaging access, follow-ups, etc.�
🔹 Demand in your niche�
🔹 Your income needs and goals
🔹 Your ongoing upskill

When you price with clarity, you build a business that’s sustainable, impactful and still family-friendly

Want help figuring it all out? That’s what I’m here for.

DM me if you want personalised help with setting your packages and prices or...

💬 comment “pricing” and I’ll DM you my free Pricing With Confidence guide

Follow Shereen Nielsen - Sleep Consultant Education for more sleep business tips

Shereen x