Academy of Wine Business Research

23/08/2026

One Question

We are launching a new AWBR video series, bringing together members of our community to answer one question that matters to the wine business today.

Short questions. Focused answers. Different perspectives from researchers working across the global wine industry.

For our first episode, Dr Armando Corsi answers:

What makes a wine brand truly resilient today?

What does it take for a wine brand not only to succeed, but to remain relevant and competitive as markets, consumers and the industry itself continue to change?

Watch Armando’s answer and follow AWBR as we continue the series with new questions, new perspectives and more voices from our international community. We’re excited to share them with you!

20/08/2026

A very special day for the Hungarian wine community! Today, seven new Masters of Wine were announced, including Sue Tolson MW, the first Hungary-based Master of Wine.

We are especially happy to celebrate Sue’s achievement as she will be joining us as a speaker at AWBR Tokaj 2027. Sue’s work has long been closely connected to Hungary and Central and Eastern Europe, and her MW Research Paper focused on regional identity in Szekszárd, exploring the role of Kékfrankos, Kadarka and Bikavér, together with the Szekszárd Bottle.

Huge congratulations to Sue on this incredible achievement! We are very much looking forward to welcoming her to Tokaj next year and hearing her insights at AWBR Tokaj 2027.

More information about AWBR Tokaj 2027 is available via the link in our bio.

17/08/2026

Behind every great research paper is a question worth asking.

Our Steering Committee is made up of researchers whose work helps shape the future of the global wine industry.

This week, we are featuring research by Dr Natalia Velikova and Dr Deidre Popovich.
How does nutrition labelling on wine influence consumers' perceptions and purchase decisions?

Their research shows that nutrition information does influence how consumers perceive wine—but not always in the way we might expect. In particular, consumers respond more strongly to sugar information than to calorie information, while serving size and individual dietary habits also play an important role.

Swipe through to explore the research and discover the key insights.

📖 You'll also find a link to the full paper in the first comment.
Congratulations to Natalia and Deidre on this excellent contribution to wine business research.

13/08/2026

Meet the Steering Committee

Our next spotlight is on Dr. Natalia Velikova, Professor of Wine Marketing at Texas Tech University and Associate Director of the Texas Wine Marketing Research Institute.

Dr. Velikova’s work bridges research, education, and industry, with a particular focus on wine consumer behaviour, emerging wine markets, and wine tourism. As a Certified WSET® Educator, she is also passionate about sharing knowledge and developing the next generation of wine professionals.

Beyond her academic contributions, she serves as Secretary of the Executive Board of the Academy of Wine Business Research and as Associate Editor of the International Journal of Wine Business Research, playing an important role in advancing collaboration across the global wine research community.

Swipe through to learn more about Dr. Velikova and her work.

10/08/2026

Behind every great research paper is a question worth asking.

Our Steering Committee is made up of researchers whose work helps shape the future of the global wine industry.

We are excited to begin this new series with research by Dr Armando Maria Corsi and his co-authors.

Do wine trade professionals really understand what consumers want?

The answer is more nuanced than you might think.

Swipe through to explore the research and discover the key insights.

📖 You’ll also find a link to the full paper in the first comment.

Congratulations to Armando and his co-authors on this excellent contribution to wine business research.

04/08/2026

Meet the Steering Committee

Behind every research paper are people driven by curiosity, collaboration, and a passion for advancing knowledge.

Over the coming weeks, we’re introducing the members of the AWBR Steering Committee—the researchers helping shape the future of wine business research around the world.

We begin with Professor Armando Maria Corsi, President of the Academy of Wine Business Research.

Professor Corsi is internationally recognised for his work in consumer behaviour, wine and food marketing, branding, and the adoption of innovative and sustainable products. Throughout his career, he has published extensively, secured significant research funding, and contributed to some of the world’s leading academic journals.

Swipe through to learn more about his background, research interests, and contributions to our community.

02/08/2026

Meet the people shaping the future of wine business research.

Behind every great research paper is a curious mind, a challenging question, and years of dedication.

Over the coming weeks, we’re delighted to introduce the members of the AWBR Steering Committee—the researchers, educators, and industry leaders helping shape the future of wine business research around the world.

In each post, you’ll get to know the person behind the research and discover one of their latest studies, offering fresh insights into the evolving world of wine.

Whether you’re a researcher, student, wine professional, or simply curious about the future of our industry, we hope these stories will inspire new ideas, new conversations, and new collaborations.

14/07/2026

Save the date: AWBR 2027 is coming to Tokaj!

We are excited to share that the 17th International Conference of the Academy of Wine Business Research will be hosted by the University of Tokaj in Sárospatak, in the heart of the Tokaj Wine Region, on 8–11 June 2027.

Tokaj is one of the world’s most historic wine regions — and in 2027, it will welcome the international wine business research community for three inspiring days of ideas, conversations and connections.

Researchers, educators, PhD students and wine industry professionals from around the world will come together to explore the future of wine business: consumers, culture, sustainability, innovation, tourism, regional value and much more.

We cannot wait to welcome you to Tokaj.

Save the date and join us in Hungary!

8–11 June 2027
Sárospatak, Tokaj Wine Region

More information is on the website:
https://www.unithe.hu/awbr2027

19/06/2026

📢 Only days remain to submit to the IJWBR Special Issue "Contemporary Perspectives in Wine Tourism: Theory, Methods and Practice."

📅 Submission deadline: 30 June 2026

We invite theoretical and empirical manuscripts that explore how wine tourism is being transformed by innovation, digitalisation, sustainability, entrepreneurship, hospitality, and evolving consumer experiences.

This Special Issue is developed in partnership with the Academy of Wine Business Research (AWBR) and aims to advance scholarly understanding of the rapidly changing wine tourism landscape.

🔗Submission details: https://www.emeraldgrouppublishing.com/calls-for-papers/contemporary-perspectives-wine-tourism-theory-methods-and-practice

06/02/2026