Platfrm

PLATFRM is as a means to provide people with an opportunity to help them get the most of our their exercise exercise, as a scaled approach to doing hard things.

Exposure to this type of environment extends beyond the gym, and filters through into every area of their lives.

We achieve this through a blend of exercise science, and an understanding human behavioural and psychological needs.

It looks like, Strength Training, Hybrid Training and Reformer workouts, but feels like a community of people connected through the challenge of building towards personal goals.

In the dictionary, the term platform (noun) means:

a raised floor, surface, or foundation
a flat horizontal surface that is usually higher than the adjoining area
a declaration of the principles on which a group of persons stands
a means or opportunity to communicate ideas or information to a group of people

It is also part of a Reformer. 

Archilochus the poet (680 - 645BC) would tell us that ‘We don’t rise to the level of our expectations, we fall to the level of our training’

Through exposure to a supportive, educational, and competitive environment that continually ask for of us, we all become better people. 

Raising the level upon which people and things can stand. 

That’s how we build a better PLATFRM

Your PLATFRM Reformer class aren't always heavy, hard, and fast.

Endurance is a key component of the strength training spectrum. These sequences on the reformer are slower, longer, and often far more intense than people expect; they just take a while to sink in.

Strength-based Reformer.

That’s how we build a better PLATFRM.

Genuine expert trainers, not Facebook ads claiming “expert trainers” with a green tick next to the words.

Coaches like Charlotte, who’ve spent years refining their craft, making mistakes, continuing their education, and learning how to get the best out of others.

Expertise is earned through repetition, experience, and an ongoing commitment to becoming better at what you do.

We’re proud to have a team of coaches who live and breathe the craft, not just the content.

That’s how we build a better PLATFRM.

Sophia is our first ever FIFO trainer.

She flies home, walks through the doors, and gets straight back into training and coaching like she never left.

It’s people like Sophia who remind us why standards matter.

When someone spends weeks away and still looks forward to coming back to train with us, it reinforces the responsibility we have as coaches and leaders to keep raising the bar. To keep improving our systems, our coaching, our programming, and the experience we provide every day.

Our clients and trainers trust us with their time, energy, and effort. That trust is earned through consistency and a commitment to doing the hard things, even when nobody is watching.

For people like Sophia, who genuinely look forward to coming back after time away, we’ll continue keeping our standards high and our commitment to the cause a top priority.

That’s how we build a better PLATFRM.

Running has a way of teaching people things they didn’t realise they needed to learn.

Some days it feels effortless, and other days it feels like one of the hardest things in the world; both are important.

In the PLATFRM Run & Weights Room, we believe running is about far more than calories, pace, or aesthetics. It’s about building the physical and psychological capacity to keep moving forward when things become uncomfortable.

Today, tomorrow, and every other day; raising the level upon which people and things can stand.

That’s how we build a better PLATFRM

Our high performance Reformer classes follow a clear progression pathway designed to help you build strength through training that feels both effective and enjoyable.

New clients begin in Fundamentals & Recovery, where you’ll learn key movement patterns, build confidence, and understand how strength training on the Reformer differs from both traditional gym training and Reformer Pilates.

After around five Fundamentals & Recovery classes, most clients are ready to progress into Intermediate.

Intermediate classes are designed to become your regular weekly Reformer session. Here, you’ll build confidence with heavier spring selections, more dynamic transitions, longer working sequences, and increasingly advanced progressions. This is where most clients begin to truly challenge themselves physically while continuing to refine movement quality, body awareness, and technical ex*****on.

After roughly 10 Intermediate classes, or once you’ve built consistency and confidence in the room, you’ll be ready for Advanced.

Advanced classes are designed for clients comfortable with complex combinations, heavier loading, faster transitions, and higher intensity work. These sessions demand greater strength, coordination, and body awareness while maintaining movement quality under fatigue. Advanced is where clients can fully explore their performance potential while continuing to build strength, resilience, fitness, and confidence.

Our Reformer system is designed to meet you where you are. Some clients use it as their primary form of strength training, while others use it alongside gym training, running, or hybrid performance goals.

At PLATFRM, our approach is built around progressive overload, muscular strength and endurance, mobility, and movement quality. Rather than relying on traditional sets and reps on the reformer, we use intentional programming, intelligent layering, progressive challenges, and high quality coaching to create sessions that are purposeful, challenging, and engaging.

That’s how we build a better PLATFRM.

And to think, once upon a time, there was nothing, and the next, we thought this would be a good idea; you fell in love with it, we made it better, you became obsessed with it, and now you thrive because of it.

Run & Weights, as unique to PLATFRM as you are. Thank you for taking a chance, stepping outside your comfort zone, and finding love.

That’s how we build a better PLATFRM

Most people fall off in winter. At PLATFRM, we’ve built it so you don’t – Strength & Conditioning, Running, Reformer & Yoga, classes that run rain, hail or shine, trainers who show up for you every session, and progression programmed into every class to keep you on track through the coldest months.

Two weeks of unlimited classes, free for new clients. Available for the next 72 hours only.

Purchase the Winter New Client Pack – 2 Weeks Unlimited Classes via the PLATFRM app.

That’s how we build a better PLATFRM.

When you walk into the right training environment, you feel something shift almost immediately. The energy is different.

People move with purpose, push through discomfort, and hold themselves to a higher standard. At first, it can feel intimidating. Before long, though, you start doing the same.

That’s the power of training alongside others. It changes not only how you train, but how you see yourself and what you’re capable of.

Spend enough time around people who train hard, show up consistently, and embrace discomfort, and those behaviours start to influence you. What once felt difficult becomes normal. Early mornings become routine. Discipline becomes part of your identity.

Environment matters.

Most people are capable of far more than they realise, but many never discover it because they stay in environments that keep them comfortable. The right environment changes that by showing you what’s possible and making higher standards feel normal.

Who you train with matters.

At PLATFRM, we believe training should do more than make people sweat. It should build confidence, resilience, discipline, and the ability to do hard things alongside others working toward the same goal.

That’s how we build a better PLATFRM.