WU Executive Academy

🤖 Die größte KI-Chance für Unternehmen?

Sie hat nichts mit Technologie zu tun.

Sondern mit dem Mut, einfach anzufangen.

Viele Unternehmen warten noch immer auf die perfekte KI-Strategie, das perfekte Tool oder den perfekten Zeitpunkt.

Währenddessen sparen andere bereits jeden Tag wertvolle Zeit – nicht, weil sie alles automatisiert haben, sondern weil sie den ersten Schritt gemacht haben. 🚀

KI kann heute schon dabei helfen:

✉️ E-Mails zu formulieren
📝 Meetings zusammenzufassen
📊 Präsentationen vorzubereiten
🔍 Recherchen zu erledigen

So bleibt mehr Zeit für das, was wirklich zählt:

💡 Entscheidungen treffen
🤝 Menschen führen
🎯 Verantwortung übernehmen

Möchten Sie wissen, wie der Einstieg in KI auch ohne technisches Vorwissen gelingt?

Dann seien Sie bei unserer nächsten Ausgabe von „Mahlzeit! Die Mittagsstunde mit Mehrwert“ dabei!

📅 22. September 2026
🕧 12:30–13:15 Uhr (CET)
💻 Online via Zoom

Gemeinsam mit Martin Giesswein und Stefan Böck sprechen wir darüber,

✨ welche KI-Anwendungen Unternehmen schon heute echten Mehrwert bringen,
✨ wie Sie sinnvoll starten, ohne jedem Hype hinterherzulaufen,
✨ und wie KI und menschliche Kompetenz gemeinsam den größten Unterschied machen.

💙 Die Teilnahme ist kostenlos.

👉 Jetzt anmelden:
https://short.wu.ac.at/hth8

Mehr spannende Einblicke von Martin Giesswein zum KI-Einsatz in Unternehmen finden Sie hier:
https://www.die-wirtschaft.at/allgemein/tipps-fuer-ki-in-der-praxis/

The biggest leadership failures don't happen in crisis.
⚠️ They happen when everything is going well.

When results are strong, the model is working and the market is validating every decision, that's exactly when the most dangerous trap opens: the urge to protect what's been built instead of questioning it.

Sebastian Kortmann, Dean of WU Executive Academy, puts it bluntly: the hardest decision a leader will ever face is choosing to rethink a business model that still works.
Because by the time the market forces that conversation, it's already too late. 🎯

And in an era where AI can analyze data, generate scenarios and draft strategies in seconds, what an Executive MBA needs to develop isn't knowledge.
It's judgment.

The ability to decide when the data runs out. To lead when there is no consensus. To act when the comfortable option would be to wait.
That is what the Bucharest Executive MBA at WU Executive Academy is built around.

👇 Read the full interview with Sebastian Kortmann in the comments, featured in Revista CARIERE.

Most people think an MBA scholarship is about grades. It's not.
It's about the moment you stop asking "what if" and start building the answer.

Meet Irina Ilieva 🇧🇬 — Head of Marketing, Communications & Policy at Junior Achievement Europe. She just won the WU Executive Academy x Capital scholarship — 25,000 EUR toward her MBA.

She wasn't the only standout. This year's applicants came from every corner of the Bulgarian economy — finance, tech, manufacturing, marketing, entrepreneurship. Different industries, same instinct: invest in yourself before someone else decides your ceiling for you.

The people who win these things aren't waiting for permission. They're applying while everyone else is still deliberating.

👉 Want the full story? Link in the comments.

👉 Curious if you'd make the cut? Explore the programs: https://executiveacademy.at/en
Your future self is either going to apply — or wonder why they didn't.

The formula for success? You've already seen it. 😉

Instant career growth – just add WU Executive Academy when in doubt!

The leadership playbook is changing.

AI is transforming decision-making.
Global collaboration is becoming more complex.
And "always-on" is quietly becoming the new normal.

The biggest challenge for leaders today isn't keeping up with every trend.

It's understanding which trends will truly shape the future of leadership.

The leaders who thrive are those who continuously learn, question assumptions, and confidently navigate uncertainty.

If you're ready to develop the skills that matter most, we're here to support your journey.

👉 Learn more about leadership here: https://short.wu.ac.at/jpv9

He was trained to find THE right answer. Then he became CEO — and realized business doesn't work that way. 🤯

Emil Botusharov spent years growing an engineering & tech group across Europe. Then the company changed hands, went fully family-owned, and he found himself steering the whole ship — not just running projects.

So he did something most execs skip: he stopped looking for answers and started looking for perspective. He joined the Global Executive MBA at WU Executive Academy.

Here's what changed 👇

✅ "The one right answer" → better questions (financial, technical, long-term — all at once)�
✅ Project-by-project thinking → real long-term partnerships abroad�
✅ "I must know everything" → a team confident enough to figure it out themselves

The hardest part wasn't the coursework. It was making time for growth while actually running a business. His words hit different: "If you wait for free time to appear, it rarely does." ⏳

If you're leading (or about to lead) something bigger than you planned for — this one's for you. 🔥

📖 Read Emil's full story: https://www.economic.bg/bg/a/view/ot-injener-do-lider-pytjat-na-emil-botusharov-prez-global-executive-mba

🎓 Curious if GEMBA could do this for you too? https://executiveacademy.at/en

Uncertainty isn't going away. The only question is — are you building the mindset for it, or just hoping instinct holds up? 💭