Master's Program "Content Strategy"

👀 You asked ChatGPT. You got your answer. You didn’t click a single link.

👉🏻 That’s the zero-click economy — and it’s already eating into organic traffic, ad revenue, and everything traditional SEO was built on. The rules of visibility have changed. It’s no longer about ranking. It’s about being cited.

Swipe through to see what this means for your brand — and read the full breakdown with data and strategy frameworks in our 🔗Content Strategy Knowledge Base https://www.contentstrategy.at/lecture-reports/from-clicks-to-citations-navigating-the-zero-click-economy-in-the-age-of-ai-assistants

🩷 We need your vote!
Oida Austria — a daily magazine for everyone who loves Austria, has been nominated for the PR Panther Award. The project team — our very own beloved cos24 students — would love your support!

👉🏻 Voting takes 2 minutes:
- Register at voting.pr-panther.com (use your FH email or work email – Gmail/Yahoo/Hotmail are not accepted)
- Confirm by email
- Vote for oida Austria in category 4

You can vote once a day, every day until August 10th. Every vote counts! ✨

📣 Big news for content lovers!
We're heading to Barcamp Graz 2026 — and this time, we're bringing our very own track! 🎉

🗓 May 30, 2026 | 8:00–18:00
📍 FH JOANNEUM, Graz

Barcamp Graz is an open, participant-driven conference where YOU shape the agenda. No passive listening — just real conversations, hands-on sessions, and knowledge-sharing with like-minded people.

Our track covers everything we love:
✍️ Content Strategy
📲 Content Creation
🌐 Omnichannel
📣 Social Media
…and much more!

Whether you're a student, professional, or simply passionate about content — this is your space to share ideas, lead a session, and connect.

🎫 Grab your ticket now! https://barcamp-graz.org/

𝐌𝐚𝐩𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐡𝐚𝐨𝐬: 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐌𝐚𝐩𝐬

A content inventory tells you what exists. A content audit tells you how well it performs.
But neither answers the most important question: How does content actually move through an organization?
Content ecosystem maps fill that gap. They visualize the full "content reality" – connecting teams, tools, platforms and audiences into one coherent picture. By mapping relationships like "owns," "manages" or "publishes to," organizations gain the shared understanding needed to make smarter, more strategic decisions.
Because content strategy isn't just about content. It's about the entire system behind it.

This is one of the topics explored in our Content Strategy program - where students learn to analyze not just content itself, but the complex organizational structures that shape it.

⬇️ Read the full lecture report "Mapping the Chaos: Introduction to Content Ecosystem Maps" in our Content Strategy Knowledge Base: https://www.contentstrategy.at/lecture-reports/mapping-the-chaos-introduction-to-content-ecosystem-maps

The application period continues – the next application date is April 27th. 🗓️📚 If you want to study at FH JOANNEUM, this means: get started on your application now! The earlier you apply, the sooner you’ll know if you’ve secured a spot. 💪✨
Find all the details about the application and admission process here: 👉 https://vist.ly/4y92d

⏰ Deadline extended: Applications for the Master’s in Content Strategy at FH JOANNEUM are open until, April 27th! 🗓️

📩 Apply now! This is your sign to secure your place in the upcoming cohort!

https://shorturl.at/eb0tS
https://www.fh-joanneum.at/

Good luck to all applicants! 🍀

💜 Congratulations!! We are so happy that you are teaching at our program, and that you are advising us!! 💜

Wir haben Grund zum Feiern: Rahel Bailie, Lehrende am Master-Studiengang Content Strategy, wird die erste Honorarprofessorin des Instituts Journalismus und Digitale Medien und gleichzeitig die erste weibliche Honorarprofessorin der FH JOANNEUM. 🎉
Rahel gilt als eine der renommiertesten Content-Strateg:innen und unterrichtet seit 2014 an unserem Master-Studiengang, wo sie ihre Expertise aus der internationalen Content-Strategy-Szene mit Know-how und Herzblut einbringt. Well deserved, liebe Rahel! 🥳

Mit dem Titel Honorarprofessor:in (FH) werden fachlich hochqualifizierte Personen geehrt, die seit mindestens fünf Jahren durch hervorragende Beiträge zur Lehre oder regelmäßigen Betreuungen von zumindest einer Bachelor- oder Masterarbeit pro Studienjahr mit der FH JOANNEUM eng verbunden sind.

—

Rahel Bailie, lecturer in the Master’s program Content Strategy, will become the first honorary professor at the Institute of Journalism and Digital Media and, at the same time, the first female honorary professor at FH JOANNEUM. 🎉 Rahel is one of the most renowned content strategists and has been teaching in our Master’s program since 2014, where she brings her expertise from the international content strategy scene with passion and dedication. Well deserved, Rahel! 🥳

This title is awarded exclusively to highly qualified individuals who have made substantial contributions to the high-quality development of degree programs at FH JOANNEUM, as well as those who have demonstrated outstanding achievements in applying scientific findings and methods in professional practice and incorporating them into teaching.

📢 Join us at the FH JOANNEUM Open House 2026! 🎉
Curious about Content Strategy?
🤔 Get insights into our Master’s program in Content Strategy and discover how we shape the future of content!
📍 Meet us in Graz on March 21, 2026 and get first-hand information from students & faculty.
Or join us at 12pm online via: https://zoom.us/j/99237990464
💬 Got questions? Drop them below or DM us! See you there! 👋

🤩 Werdet Teil der Content Strategy Community! 🤩
Bewerbungen bis zum 24. März hier: https://shorturl.at/l0Izt
FH JOANNEUM FH JOANNEUM Journalismus und Public Relations

Studium Content Strategy Unser berufsbegleitendes Studium ist die erste akademische Ausbildung in Europa, die Sie zu erstklassigen Content-Strateginnen und -Strategen ausbildet.