Shannel SPOT

An elephant and a dog became pregnant at the same time. Three months down the line, the dog gave birth to six puppies.

Six months later, the dog was pregnant again, and nine months on it gave birth to another dozen puppies. The pattern continued.

On the eighteenth month, the dog approached the elephant questioning, "Are you sure that you are pregnant? We became pregnant on the same date. I have given birth three times to a dozen puppies and they are now grown to become big dogs, yet you are still pregnant. What's going on?"
The elephant replied, "There is something I want you to understand. What I am carrying is not a puppy but an elephant. I only give birth to one in two years. When my baby hits the ground, the earth feels it. When my baby crosses the road, human beings stop and watch in admiration, what I carry draws attention. So what I'm carrying is mighty and great."

Don't lose faith when you see others receive answers to their prayers in what seems like record time. Don't be envious of others' testimony. If you haven't received your own blessings, don't despair.

Say to yourself "My time is coming, and when it hits the surface of the earth, people shall yield in admiration."

Vacancy for UAE location

https://www.linkedin.com/posts/activity-6721042647009562624-iSVK

The Top Skills Companies Need Most in 2020—And How to Learn Them

Whatever your goals are for 2020— to take on a bigger project, start a new job, lead a team— learning these skills can help you stand out for that next opportunity.

Consider this your guide to the skills most worth learning this year

The Soft Skills Companies Need Most in 2020
What you need to know about 2020’s trending soft skills:

Soft skills are the essential interpersonal skills that make or break our ability to get things done in our current jobs and take on new opportunities ahead.

Topping this year’s list are creativity, collaboration, persuasion, and emotional intelligence—all skills that demonstrate how we work with others and bring new ideas to the table. Four of the five most in-demand soft skills remain in their top spots year over year, further reinforcing that these skills are evergreen—they’re likely to remain the top skills that companies want in star employees.

The one variation in the most in-demand soft skills list indicates that companies are gravitating toward talent with interpersonal and people-oriented skills. ‘Time management’, a more task-oriented skill, fell off the top soft skills list. ‘Emotional intelligence’ took its place. While task-oriented skills remain critical to our success at work, the data shows that employers value our ability to work well with colleagues.

The top 5 most in-demand soft skills are:

1 Creativity

Organizations need people who can creatively approach problems and tasks across all business roles, from software engineering to HR. Focus on honing your ability to bring new ideas to the table in 2020.

2 Persuasion

Leaders and hiring managers value individuals who can explain the “why.” To advance your career, brush up on your ability to effectively communicate ideas and persuade your colleagues and stakeholders that it’s in their best interest to follow your lead.

3 Collaboration

High-functioning teams can accomplish more than any individual—and organizations know it. Learn how your strengths can complement those of your colleagues to reach a common goal.

4 Adaptability

The only constant in life—and in business—is change. To stand out in 2020, embrace that reality and make sure to show up with a positive attitude and open-minded professionalism, especially in stressful situations.

5 Emotional Intelligence - New

Emotional intelligence is the ability to perceive, evaluate, and respond to your own emotions and the emotions of others. New to the most in-demand skills list this year, the need for emotional intelligence underscores the importance of effectively responding to and interacting with our colleagues.

The Hard Skills Companies Need Most in 2020

What you need to know about 2020’s trending hard skills:

While the most in-demand soft skills are all about how we work together, the most in-demand hard skills are the ones changing what we’re working on.

Many of these skills will continue to evolve rapidly. For example, for the first time this year, blockchain not only made the list of top skills but topped it—highlighting an increasing awareness and demand for the wider applications of this skill.

Trending data also reveals that data-driven decision-making skills like business analysis up to ten spots from last year are essential in today’s workforce. As companies continue to collect and analyze more data than ever before, they need people who can help interpret and take action on that data to drive growth for their business.

The top 10 most in-demand hard skills are:

1 Blockchain - New

Blockchain was born in 2009 to support the use of cryptocurrency. But blockchain’s novel way to store, validate, authorize, and move data across the internet has evolved to securely store and send any digital asset. The small supply of professionals who have this skill is in high demand.

2 Cloud Computing

Today, companies are built and run on the cloud. They need talent who have the skills to help them drive technical architecture, design, and delivery of cloud systems like Microsoft Azure.

3 Analytical Reasoning

Data has become the foundation of every single business. Organizations want talent who can make sense of it and uncover insights that drive the best decisions for the business.

4 Artificial Intelligence

Artificial intelligence (AI) augments the capabilities of the human workforce. The people who can harness the power of AI, machine learning, and natural language processing are the ones who will help organizations deliver more relevant, personalized, and innovative products and services.

5 UX Design

It seems like the average attention span of consumers decreases every year and they have little patience for products that aren't intuitive. Organizations need more expertise to help them build more human-centric products and experiences.

6 Business Analysis

The business analysis made the most significant jump of any skill on our list. It's one of the few hard skills every professional should have, as most roles require some level of business analysis to make decisions.

7 Affiliate Marketing - New

With the decline of traditional advertising and the rise of social media, affiliate marketing is rapidly rising as a must-have hard skill. Affiliate marketing leverages company partnerships or influencers that are hyper-targeted to a particular audience.

8 Sales

You’d be hard-pressed to find a company that doesn’t need great salespeople—those who can effectively manage a sales team, understand the sales funnel, work with cross-functional partners, and sell into the highest levels of the business.

9 Scientific Computing

Scientific computing skills are held by data science professionals, engineers, and software architects, and others. Companies need more professionals that can develop machine learning models and apply statistical and analytical approaches to large data sets using programs like Python, MATLAB, and others.

10 Video Production

Consumers have an insatiable appetite for video content, so it makes sense that video production continues to be a priority for companies. Cisco estimates that video will account for 82% of global internet traffic in 2022.

Global Powers Pledge $298 Million to Lebanon After Blast

Leaders from more than two dozen countries participated in a virtual donors’add conference Sunday co-hosted by French President Emmanuel Macron and the United Nations.

“In these horrendous times, Lebanon is not alone,” the participants said in the statement.
The leaders pledged a total amount of 252.7 million euros ($298 million) for emergency relief, according to Macron’s office, including 30 million euros from France.

His office said the money is immediate relief to go directly to Lebanese people and aid groups. Later assistance would be contingent on political reform.
Pledges include $20 million from Germany and $41 million from Kuwait. The European Commission is offering 63 million euros and Qatar is putting up $50 million, Lebanese TV network Al Jadeed reported. Cyprus also pledged 5 million euros, the Lebanese presidency said.

The blast, caused by an explosion of chemicals stored at the city’s main port, killed more than 150 people, injured 6,000 and left hundreds of thousands homeless.

Lebanon has arrested 20 people since the blast, which was caused by 2,750 tons of explosive materials left for six years at the country’s main port despite repeated safety warnings.

Hats off to You 👏 Srikanth Bolla

Meet Srikanth Bolla, A 24 year old blind entrepreneur from Hyderabad.

When he was born, his parents, who were earning Rs 20,000 in a year, were advised to get rid of him, but somehow he survived. Despite getting 90% in class 1Oth, he was not allowed to chose Science stream for 12th; he sued the State Govt., fought for 6 months, and won the case. He scored 98% with Science in 12th. When IITS and NITS didnt give him hall ticket for writing competitive exams, he applied overseas, and got selected in 4 of the best colleges ever created on Earth: MIT, Stanford, Berkeley, and Carnegie Mellon. He chose Massachusetts Institute of Technology, received a scholarship, and was MIT's first International blind student.

After returning from US in 2012, he launched , where 60% of employees are poor, physically challenged. This 450 employees company is now worth Rs 50 crore, and recently, Ratan Tata invested in his venture.

As per him, "I was made blind by the perception of people.." When the world said to him that you can't do anything, Bolla said, "But I look up at the world and say I can do anything."

Today's inspiring Era!

Cabinet approves new national education policy

The Cabinet on Wednesday approved the new National Education Policy (NEP) HRD ministry as and renamed education ministry.

Addressing a press conference, Union minister Prakash Javadekar said it is important as for 34 years there were no changes in the education policy of the country. Following the new education policy and reforms, we will achieve 50% Gross Enrollment Ratio by 2035, Amit Khare, higher education secretary said.

Here are the key points:

• The ministry announced that there will be holistic and multidisciplinary education in terms of flexiblity of subjects.

• MPhil courses to be discontinued under new National Education Policy, and all the courses at undergraduate, postgraduate and PhD level will be interdisciplinary.

• All higher education institutions, except legal and medical colleges, will be governed by a single regulator.

• Common norms will be in place for private and public higher education institutions under the Central government's new education policy.

• Common entrance exams will be held for admission to universities and higher education institutions, as per the new education policy.

• Other features include graded academic, administrative and financial autonomy of institutions.

• E-courses will be developed in regional languages; virtual labs will be developed and a National Educational Technology Forum (NETF) is being created.

• There are over 45,000 affiliated colleges in our country. Under graded autonomy, academic, administrative and financial autonomy will be given to colleges, on the basis of the status of their accreditation.

• Board exams will be low stakes and test actual knowledge instead of rote learning.

• Home language, mother tongue or regional language to be the medium of instruction up to class 5.

• School curriculum will be reduced to core concepts; vocational education will be integrated from class 6 Report cards will be a comprehensive report on skills and capabilities instead of just marks and statements.

• National mission will focus on basic literacy and basic numeracy.

• Major changes have been announced in the pedagogical structure of curriculum with no rigid separation between streams; all separations between vocational and academic and curricular and extra-curricular will also be removed.

• National Assessment Centre- 'PARAKH' has been created to assess the students.

• The existing NEP was framed in 1986 and revised in 1992.

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Top 10 E-Learning Sites Whether you’re five or ninety five, the internet has a lot to offer. Particularly when the topic is education, the resources on the internet are endless. Best of all, many high quality sites are completely free. From history to coding, excellent free online education awaits on the following 10 sit...

25 Killer Sites For Free Online Education

Whether you’re five or ninety five, the internet has a lot to offer. Particularly when the topic is education, the resources on the internet are endless.

Best of all, many high quality sites are completely free. From history to coding, excellent free online education awaits on the following 25 sites.

1. Coursera

Coursera is a website that partners with universities and organizations around the world. This brings a wide variety of topics and perspectives to one searchable database.

Coursera is a powerful tool for free online education, and includes courses from many top universities, museums and trusts. This gives the site an extremely wide range of in-depth courses.

Coursera is extremely useful if you’re looking to study many different topics, or want courses from different schools and groups.

2. Khan Academy

Partnering with many post secondary schools, Khan Academy offers a useable, well organized interface. Also curating many courses from around the web, Khan Academy offers impressive depth on many different subjects.

Among the more well known educational sites, Khan Academy is also incredibly useable, which may make it easier to keep learning goals.

3. Open Culture Online Courses

If you are struggling to find exactly the material you are looking for, try Open Culture’s listing of free online education courses. The page highlights 1000 lectures, videos and podcasts from universities around the world. The site features a lot of material found only on universities private sites, all in easy to browse categories. This means you can find hundreds of university courses, without having to visit and search each university’s own site.

Open Culture’s list features courses from England, Australia, Wales and many state universities around the United States. A very helpful resource for finding many courses in one area of study.

4. Udemy

Udemy’s free courses are similar in concept to Coursera’s but additionally allows users to build custom courses from lessons.

Working with many top professors and schools, the site mixes the customizable platform of other sites with a heavy emphasis on top quality content. This is another site however, that mixes free and paid content.

5. Academic Earth

Another site with courses from many different schools is Academic Earth. Much like the three sites above, Academic Earth brings together top notch courses from many different sources, and focuses on offering a wide variety of subjects.

Academic Earth lists courses by subject and school, so it might be easier to find what you’re looking for.

6. edX

Another great option for free online education is edX. Also bringing together courses from many different schools, the site has impressive, quality information for everyone. edX covers a great range of topics.

7. Alison

Unlike the previous sites on this lists, Alison is a free education site offering certification in some areas. Alison offers courses mainly in business, technology, and health, but also includes language learning courses.

It’s a great option if users need certification for their learning as Alison also offers school curriculum courses.

8. iTunesU Free Courses

A very convenient place for free online education is iTunesU, because it integrates seamlessly with your iPod, or any app-ready Apple mobile device. On iPad, iPhone, or iPod touch, users download the iTunesU app.

Desktop users can access iTunesU on the upper right hand corner of the iTunes Store. iTunesU is also convenient because the store is categorized much like iTunes.

Users can search learning materials in many different ways, including genre and topic. However, courses are often a mix of free podcasts or videos, and paid content.

ITunesU does include courses on a pretty wide scope of topics, but does not integrate with Android, Google or Windows mobile devices.

9. Stanford Online

Your hub for all the online offerings from Stanford University, Stanford Online offers self-paced and session based courses. While Coursera features some courses from Stanford, many classes are only available via other hosts. Some courses require iTunes, but most are completed in your web browser.

Stanford Online is a great site for high quality courses, though the topics are somewhat limited compared to sites partnered with more than one school.

10. Harvard Extension

Like Stanford Online, Harvard Extension features free online education courses from Harvard only. This is another excellent source for top notch course material, though the course variety is less rich than multi-school sites.

Additionally, Harvard Extension allows you to search for courses by professional certificate. This makes it much easier if your online education goal includes certification.

11. Open Yale Courses

Open Yale Courses echoes Harvard Extension and Stanford Online, in that it offers only courses from Yale. While the site is similarly limited to topics taught at the school, Open Yale Courses offers a lot of videos of actual campus lectures. The availability of videos makes the site a great option if you’re looking for quality courses, but learn better by watching than by reading.

12. UC Berkeley Class Central

Much like the other schools on this list, UC Berkeley has a variety of free online education options. The school has slightly fewer courses than the schools above, but includes some supplementary lectures, webcasts and RSS Feeds, making it easy to keep up with the topics you choose.

13. MIT OpenCourseWare

Similarly, MIT offers a variety of free courses. The school has a comparable number of courses to the schools above, plus includes very in-depth course materials on the subjects available. MIT also offers free RSS feeds, a convenient way to continue learning.

14. Carnegie Mellon Open Learning Initiative

Carnegie Mellon’s free online education site is comparable with the other school’s on this list, however, Open Learning Initiative also covers a smaller range of topics. But for the topics that are covered impressive, in-depth material is available.

15. Codecademy

Codecademy is a website dedicated specifically to teaching coding. Where other coding sites follow an example/practice session workflow, Codecademy includes a live practice window. This means you can practice coding while still viewing the lesson material.

The courses at Codecademy are well written and easy to follow and the website is organized very nicely. Codecademy features a centralized dashboard where you can monitor your progress, plus organizes lessons into complete modules. This lets you learn an entire language without needing to pick the next course manually.

16. Code

Code is another website focused on coding and app writing. A site with high quality courses, Code also features learning options for kids.

In addition to kid friendly courses, Code offers free online education classes on a wide variety of technology topics. These classes include app writing, robotics and Javascript.

Most of the courses are also geared in a such a way that they can be useful in a classroom setting. This makes Code a great resource for harder to find coding topics, as well as various learning settings.

17. University of London Podcasts

The podcast page on the University of London website is another great source for free education. While the courses are limited to podcasts, the site features podcasts from it’s own campus, as well as eleven universities in and around London. This gives learners a wide base of topics and lectures, but still ensures in-depth material.

18. University of Oxford Podcasts

Similar to the University of London, the University of Oxford features many different podcasts. Most are public lecture series or lectures from visiting professors, with several different recordings available.

The advantage to this particular site is that podcasts are organized into series, making it easy to subscribe to multiple lectures on one topic. Another good site for thoroughly in-depth lectures.

19. BBC Podcasts

For the more casual learner, the BBC offers a wide variety of podcasts on many different topics. Most podcasts are updated weekly, and focus on everything from finance, to sports, to current events.

Through the World Service line of podcasts, there are also many in different languages. The focus of these podcasts are less in-depth and theory based, which may be more accessible to the average person.

20. TED-Ed

Another great destination for more general learning is TED-Ed. From the same people that brought you the all encompassing, motivational web series, comes a site chocked full of educational videos. Most include impressive animation, and all are ten minutes long or less.

Not only is TED-Ed an excellent site for the curious, it also includes supplemental materials and quizzes on the videos. This makes the site extremely useful in formal education settings, as well as in entertaining ways to brush up on new discoveries and topics.

21. LessonPaths

LessonPaths is another great tool for those looking for a more usable and convenient way to access learning material. On this site, users create link playlists of their favorite learning materials from other sites. Users then rank these collections, making it easy to find many different high quality, accessible sources on a given topic.

22. Memrise

Another impressive free online education site offering ease of use and convenience is Memrise. Available both on desktop and as an app, Memrise is a particularly powerful tool if you are studying a language. The site encompasses many other topics as well, though some of the course material is user generated content.

Part of what makes Memrise special is their integration of games into the learning materials, mixing learning with entertainment.

23. National Geographic Kids

The kids site for National Geographic is another site that makes free online education applicable for younger users. For those looking for kid friendly education, a large variety of games, puzzles, videos and photos keeps kids interested on this site.

National Geographic Kids doesn’t organize learning into courses, making materials available by topic and medium instead. This makes National Geographic Kids a good option for those looking for a more casual learning environment.

24. Fun Brain

Fun Brain is another good option for kids who want to learn online, but focuses on games and fun puzzles. Particularly focused on math and reading, Fun Brain’s game based approach can be valuable if the child in question struggles to pay attention.

Fun Brain offers rewards and challenges as well, and is another site aimed at a casual learning experience for kids K-8.

25. Whyville

Similar to the sites for kids free online education is Whyville a destination for pr***en online learning. The site includes a variety of social features, with a focus on learning materials geared for young teens.

Whyville also mixes in educational games, to make the site a well rounded option for kids too old for simple games, but too young for heavy reading based material.

Keep this in mind.

*Precaution is better than Cure*

No matter what the present scenario is. For the next 1 year it's better to keep safe distance and maintain hygiene.

Types of Formal Letters with Samples

Suppose you have to write a letter, how you want it to appear? It should be clear and concise. It should be interesting and easily understandable. Since you have read about letters, you are also familiar with informal and formal letters. Also, you have an idea about the informal and formal letter format.

We know that all these letters have a pre-specified format. Everyone has to write business letters of some type once in their life. It is important to express the main content of the letter in clear and unambiguous term. In this section, we are going to study the types of formal letters with samples. Let us start.

Formal Letter Format

A formal letter has a format which needs to be followed. A typical formal letter format is

1. Sender’s address
2. Date
3. Name / Designation of Addressee
4. Address of the Addressee
5. Salutation
6. Subject
7. Body – Introduction, Content, Conclusion
8. Complimentary Close
9. Signature / Name of the Sender
10. Designation of the Sender

Types of Formal Letters and Formal Letter Format

1. Letter of Enquiry

As the name suggests this type of letter is the source of collecting information. People usually use a letter of inquiry as one of the most used business letter or formal letter. A letter of inquiry helps a person to have information like some course or job inquiry, prices of services and products, terms and orders or working agreements etc. One must always keep in mind

Give a brief introduction about yourself
Include the name of the organization (if possible)
Provide clear details about the area of inquiry
Present your queries and doubt in a clear and understandable form
Mention the deadlines by which you need the information
Learn more about the Business Letters here with examples in detail.

The format of this letter is the same as the formal letter format.

Sample
14 Plowden Road
Torquay Devon
TQ6 1RS

July 14, 2020

The Director
Shannel Spot Classes
21 Bridge Street
Smallville
Dunwich DU3 4WE

Dear Sir,

Sub.: Enquiry about CAT Coaching Classes.

This is with reference to your advertisement in the ‘The Times of India’ for CAT Coaching classes. I have passes the B.Sc. degree examination with Statistics as the main subject. I am keen on joining your institute for the coaching classes.

Kindly let me know about the procedure of applying for the qualifying test and its date. I would also like to know the duration of the coaching programme, the duration and the number of classes per week along with the available mode of classes. Information about the fees payable and the study materials is highly appreciated. Could you please send me a copy of your prospectus?

I would like to enroll as soon as possible. Your early response will enable me to decide fast.

Thanking you.

With kind regards
Shannel Spot

Browse more Topics under Writing Formal Letters
Formal letters and Pointers for Formal Letters
Format of Formal Letters
Learn more about Formats of Resume here in detail.

2. Order Letter
When a buyer needs to order some goods, he writes an order letter to the seller. The three main parts of this letter are

The details of the items or the goods being ordered must be clearly stated. It must have complete information like the quantity of the goods, model number (if possible), etc.
The information related to the shipping must also be clearly given. The mode of shipping, shipping location and the desired date for the goods to be shipped must be clearly stated.
The inquiry related payment whether it is the mode of payment, date of payment or terms and conditions regarding payment should be clearly mentioned.
Let’s look at the format with an example.

Sample
21 Bridge Street
Smallville
Dunwich DU3 4WE

July 15, 2020

The Manager
Woods and Worlds
39 Beaumont Street
London W4 4LJ

Dear Sir,

Sub.: Placing order for furniture.

As we have discussed telephonically, on behalf of our company I like to place an immediate order for the supply of the following set of furniture.

Model No. Name of the Item Quantity
1437 Chair 75
1348 Chair 07
7529 Conference Table 07
2345 Table 65
6173 Sofa 07


As we have discussed, we are sending a demand draft of Rs. 20,000 as advance payment. The rest will be paid at the time of delivery. Kindly ship the above order at the above-mentioned address.

Kindly adhere to the terms of the agreement. We hope to receive the order in four working days.

Thanking You.

Yours truly
Shannel Spot
HR

3. Letter of Complaint
Suppose you placed an order of some items. The quality promised and the quality of the items received is not the same. What will you do? You either want to replace them or want your payment back. How can you do so? This is where the letter of complaint comes into play. While writing this type of letter,

One must clearly provide the details of the problem faced
Tell what action you want to be taken
Provide information like the date of arrival of orders, order number, or the details of the previous complaint (if any)
Give a deadline to respond within
Attach a copy or a specimen of the invoice or any other receipt
Use polite yet assertive words regarding complaint issue
Never excuse or make any allegation by self
Let’s look at the format with an example.

Sample
21 Bridge Street
Smallville
Dunwich DU3 4WE

July 14, 2020

The Manager
Shannel Stationary King
39 Beaumont Street
London W4 4LJ

Dear Sir,

Sub.: Complaint against Order No. S/29-301S-1437.

This is with reference to the Order No. S/29-301S-1437 place on July 10, 2020. The order consists of letterhead and business cards. As per the agreement, we were promised of receiving the order latest by July 10, 2020. First of all the order did not reach in time. Also, the quality of the papers and design selected for business cards is not matching with the selected one.

We have faced a lot of embarrassment and inconvenience and our reputation is at stake in the eyes of our clients.

Kindly ensure that the order will be replaced latest by July 20, 2020, failing which payment will be stopped or the will be cancelled. I sincerely request you to look into the matter and do the needful as soon as possible.

Thanking you.

Yours truly
Shannel Spot
General Manager

4. Reply to a Letter of Complaint
Suppose sometime you received a letter of complaint and you want to reply to it. It is most important to try to look after such complaints as they may cost you your/ organization’s reputation. How will you do so? How can you provide better customer services? It is important for you to

Clearly address the problem and the trouble costs to the customer
Apologize for the error on your side
Clearly state the course of actions you will take for the arisen issues and the time until you will do so
Assure the customer for no more future grievances and troubles
Be very clear and specific about every detail
The format of this letter is the same as the formal letter format.

Sample
Shannel Stationary King
21 Bridge Street
Smallville
Dunwich DU3 4WE

July 14, 2020

The General Manager
39 Beaumont Street
London W4 4LJ

Dear Sir,

Sub.: Reply to the complaint against Order No. S/29-301S-1419.

This is with reference to your Order No. S/29-301S-1419 which you placed with our company on Jul 10, 2020.

We sincerely apologize to you for the inconvenience caused. Right now we are facing problems with supply from the manufacturer’s end. Also, we are flooded with a large number of orders.

We are taking steps in regard to your complaint and we ensure that we will replace the order latest by July 20, 2020 also a similar problem does not occur in future again. We would appreciate your support on this matter.

Thanking You.

Yours Truly
Shannel Spot
Manager

5. Promotion Letter
This type of letters mainly refers to the one of promoting new developments and up-gradation. The promotion can be of anything new opening of a new branch or show-rooms, new schemes, or any other promotional discounts. For any promotional letter, it is very important to

Use clear, definite terms
Proper use of punctuations and correct spelling
Avoid slang, fancy terminologies of jargon
Clearly discuss the promotion
Avoid the use of abbreviations
Let’s look at the format with an example.

Sample
Shannel Group of Company
21 Bridge Street
Smallville
Dunwich DU3 4WE

14-Jul-2020

The Manager
Shannel Spot Agency
39 Beaumont Street
London W4 4LJ

Dear Sir,

Sub.: New Branch at 14 Plowden Road.

We are glad to announce the grand opening of a new branch of our company in 14 Plowden Road,London on July 20, 20xx.

As a respected client, we are extremely delighted to inform you that this branch is also fully efficient. It offers various solutions to your problems and anything that you would ask for. We are dedicated to providing you with the best service that you deserve.

We would be very happy to have you as our guest in our branch and encourage you to find more of our products.

Looking forward to your visit to our new branch.

Thanking you.

Yours truly
Shannel Spot
HR

6. Sales Letters
These letters are written to tell about a product to the customers with an intention of selling it. A sales letter helps in the sale promotion and presenting introductory offers. It makes it easy to understand the facts and figures and also strengthen the partnership and the joint ventures. While writing a sales letter one must keep in mind the following points:

The language must be formal
Only use easy and clear language
Avoid slang and use of abbreviations
The content must be clear, concise and understandable
Avoid adding extra details or information
Pay attention towards the targeted audience
Provide details, features, uses of a newly launched product
The format of this letter is the same as the formal letter format.

Sample
Shannel Spot Bank
21 Bridge Street
Smallville
Dunwich DU3 4WE

14-July-2020

The Manager
Shannel Spot Agency
39 Beaumont Street
London W4 4LJ

Dear Sir,

Sub.: Availability of new scheme of an automobile loan.

It provides us with immense pleasure to inform you that we have launched a new scheme for an automobile loan. As a respectable and trusted client, we are providing you with the details of this scheme.

It will take only a couple of minutes to complete all the formalities. The rate of interest of the loan is also very low compared to the schemes of other banks. The bank also provides an opportunity to buy or sell any of the automobiles.

All other information is kept strictly confidential. This service is fast and free and we will provide you with the service within 24 hours.

We will highly oblige to help you to clear any of your doubts. Free feel to contact us. Looking forward to hear from your side.

Thanking you.

With regards,
A2Z
Bank Manager

7. Recovery Letters

There are sometimes when a company or an organization needs to collect money from a client or a customer. The intention behind writing recovery letters is to recover the money form the customer without bothering or annoying the client. This type of letter includes detail information regarding the amount of unclear payment, last date of payment of the amount, the detail of the legal action in case of non-payment of the dues. Although it is a recovery letter, one must always keep in mind

The remainder must be in the polite language
The detailed information and the reasons must be clear and understandable by the client
The language should be formal
Provide the detail of legal action in case of non-payment of further delay in clearing the dues
Let’s look at the format with an example.

Sample
21 Bridge Street
Smallville
Dunwich DU3 4WE

14-July-2020

The Manager
Shannel Spot Agency
39 Beaumont Street
London W4 4LJ

Dear Sir,

Sub.: Reminder for paying dues.

This is to remind you that your organization has taken a loan of Rs. 2 crores two years back on June 18. As per the agreement and loan guidelines, on completion of one and a half year, you would need to pay back the 80% of the principal amount with the appropriate interest.

Since now we have received just 50% of the principal amount. As the payment is due since long, we would appreciate if you send the cheque immediately.

I request you to kindly look into the matter within the next six working days. Otherwise, strict legal action will be taken. Kindly acknowledge the matter.

Thanking You.

Yours Sincerely
FMG
Manager

Problem: Which of the following can be used as a Complementary Closure in any formal letter?

Yours faithfully
Yours truly
With sincere appreciation
Yours sincerely
With sincere thanks
Solution: Except for yours faithfully any of the above can be used as a complementary closure in the formal letters.

This concludes our discussion on the topic of the types of formal letter format.