05/10/2026
💼 𝗪𝗵𝘆 𝗔𝗿𝗲 𝗪𝗲 𝗦𝘁𝗶𝗹𝗹 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗪𝗵𝗲𝗻 𝗪𝗲 𝗖𝗼𝘂𝗹𝗱 𝗕𝗲 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗔𝗰𝗰𝗲𝘀𝘀?
Think about it.
You don't always need to own something to benefit from it.
You can subscribe to a car instead of buying one.
Rent equipment instead of replacing it.
Pay for a service instead of owning the product behind it.
This changes more than the way customers pay.
It changes the way businesses design products, manage resources, maintain assets, and create long-term value.
Instead of making money when a product is sold and replaced, businesses can create value throughout its entire lifecycle.
That’s the idea behind Product-as-a-Service.
And it could be one of the most interesting shifts in the move toward circular business models.
So here's the question:
𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗿𝗮𝘁𝗵𝗲𝗿 𝗼𝘄𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 — 𝗼𝗿 𝘀𝗶𝗺𝗽𝗹𝘆 𝗵𝗮𝘃𝗲 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗱𝗼𝗲𝘀?
This is one of the ideas explored at
𝗖𝗜𝗕𝗨 𝟮𝟬𝟮𝟳 – 𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗮 𝗥𝗲𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝘆, 𝟯𝗿𝗱 𝗘𝗱𝗶𝘁𝗶𝗼𝗻.
📅 25–26 May 2027
💻 Online Conference
🔗 𝗦𝘂𝗯𝗺𝗶𝘁 𝘆𝗼𝘂𝗿 𝗮𝗯𝘀𝘁𝗿𝗮𝗰𝘁:: https://www.ierek.com/events/circular-business-and-digital-transformation-resilience-for-a-regenerative-economy-cibu-3rd-edition