What do women leaders today need more of: confidence, exposure, or pressure?”
For Lara Arbid, CEO Initiative MENAT & Magna Global MENA leadership isn’t about fitting into a single mould or choosing one over the other. It’s about having the confidence to speak up, staying grounded in who you are, and recognising that every leadership journey looks different.
In the coming weeks, we’ll be sharing honest reflections and perspectives from women leaders across the region exploring the realities of leadership, growth, and what it takes to shape the future of our industry.
Dubai Lynx
Dubai Lynx is for people who are passionate about creativity. With sessions delivered in English and Arabic, it's a learning opportunity not to be missed.
Dubai Lynx is where MENA’s creative community gathers for an intensive three-day focus on creativity in communications. Expect forward-thinking seminars by the industry's most influential figures, superb networking events and exhibitions of the region's best creative work.
We asked our partners how to say you work in advertising without saying you work in advertising… and their answers did not disappoint.
What would you say? Tell us in the comments below.
The parts starts at the Awards Ceremony and the celebrations carry on to the official Dubai Lynx Awards Afterparty, hosted by MassiveMusic, a SongTradr Company.
Thrilled to have our wonderful partners host the Afterparty for 2026 as well. Here’s a look at what 2025 was like. Want to be a part of it? - Book your Awards seat > dubailynx.com
Every Awards Ceremony delegate gets access to the exclusive invite-only Afterparty.
19/05/2026
Think you can make it?
Visit dubailynx.com to find out more about the Young Lynx Competitions powered by Memac Ogilvy
Find out more and apply now – click the link in bio.
13/05/2026
Earlier this year, we announced the 2026 Advertiser of the Year for Dubai Lynx. With a legacy of success at Lynx, here’s a look at one of their landmark campaigns.
From A Winter Through Her Eyes - a powerful campaign telling the story of an 11-year-old visually impaired girl discovering the beauty of winter across the UAE through emotion, connection, and experience the UAE Government Media Office continues to champion creativity that resonates globally.
The Advertiser of the Year Lynx will be presented to Khaled AlShehhi at the Dubai Lynx Awards Ceremony on 8 October at Emirates Golf Club.
Book your seat and witness it first-hand — DUBAILYNX.COM
07/05/2026
The Dubai Lynx Student Competitions 2026 shortlist is officially here.
From bold integrated campaigns to powerful storytelling through film, this year’s entries showcased an incredible level of creativity, insight, and passion.
Congratulations to all the shortlisted teams for your outstanding work and thank you to everyone who entered.
Stay tuned as we reveal the winners
04/05/2026
Ready for the next seat at the table?
See It Be It Connects: MENA is a one-day leadership programme for women across the creative, media and marketing industries who are ready to step into greater influence.
Focused on mentorship, negotiation and strategic growth, the programme equips participants with the confidence and tools to lead.
Applications close 9 September.
🔗 Apply via the link in bio.
22/04/2026
Dubai Lynx 2026 will now take place in October. Our international Jury will come together in-person to carefully analyse this year’s entries and set the benchmark for creativity across the region. The winners will then be honoured at the Awards Ceremony on the new date of 8 October 2026.
Additionally, Creativity Week Content Sessions will be happening on 6 and 7 October at Dubai Media City.
Our talent and training initiatives are back as well. Check out the key dates for everything that’s part of the Dubai Lynx 2026 calendar of events:
14 – 15 September - Young Lynx Academy, Riyadh, powered by Publicis Groupe
4 – 6 October - Young Lynx Competitions, powered by Memac Ogilvy
5 – 6 October - Young Lynx Academy, Dubai, powered by Publicis Groupe
6 – 7 October - Creativity Week Content Sessions
7 October - See It Be It Connects: MENA, powered by MCN
8 October - Dubai Lynx Awards Ceremony
For more information, visit dubailynx.com
Congratulations to the 2026 Cannes Lions Jury members representing MENA. We couldn’t be more proud of the increasing representation of MENA creativity on the global stage.
20/03/2026
Eid Mubarak 🌙
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Madinat Jumeirah Arena
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