Dubai Market Research

https://www.linkedin.com/pulse/great-leaders-listeners-brigette-hyacinth/?trackingId=ag81SpWzhxfKOkgzXtsGrg%3D%3D

Great Leaders are Great Listeners! Listening is the most important skill a leader can master. It is the basis of many other leadership skills.

Focus groups
Focus groups are moderated group interviews and brainstorming sessions that provide information on users' needs and behaviours.

Best uses
Focus groups can be useful for the following types of discussions:

Exploratory — Obtain information on general attitudes, understand the circumstances under which customers might require your product or service (triggers), understand their desired outcomes, and so on.
Feature prioritization — If trade-offs have to be made among various customer needs, focus groups can be helpful in prioritizing them.
Comparative analysis — Understand where else customers go to get similar information, services or products and what attracts them to those sources.
Trend explanation — If you notice a trend in the way that customers use your website (for example, they always use the search function rather than navigating through the structured product list), then focus groups can be used to better understand why this is happening.