Institute of Digital Marketing

Few Tips to increase page speed!

Common mistakes and quick fixes to improve poky page speed - Search Engine Land Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.

Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal.

Google AdWords new responsive search ads can show 3 headlines - Search Engine Land The new ad format, now in beta, offers more real estate and dynamically combines an advertiser's headlines and descriptions.

What is iPaaS?

All new for 2018 - MarTech Today's Integration Platform as a Service (iPaaS) report - Marketing Land Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration “hubs” that connect software applications deployed in different environments (e.g., cloud vs. SaaS...

Latest Update from .

Google AdWords new responsive search ads can show 3 headlines - Search Engine Land The new ad format, now in beta, offers more real estate and dynamically combines an advertiser's headlines and descriptions.

What really matters in SEO?

Beyond keywords: What really matters in SEO content - Search Engine Land Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines.

New Audience Network program launched by Microsoft!

Microsoft launches new audience network, 'Audience Ads' at Bing Partner Summit - Search Engine Land New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.