Comentarios
【澳門旅遊學院碩士生體驗 “宅度假”活動增進綜合度假城行業知識】
近日，澳門旅遊學院的20名碩士生參加了於銀河娛樂集團（簡稱“銀娛”）旗下旗艦物業「澳門銀河™」舉辦為期兩天的“宅度假”學習體驗活動。是次活動旨在讓學生汲取綜合度假城運營方面的體驗和洞見，並以賓客的身份對度假城團隊成員所提供的服務進行評價。該小組由澳門旅遊學院世界旅遊教育及培訓中心主任、旅遊管理學校教授葉占雄博士以及副教授龔永珩博士帶隊。
更多詳情:
https://www.iftm.edu.mo/zh-cht/media/press-release?news_id=797
【IFTM masters’ students gain industry knowledge through staycation learning experience 】
Twenty (20) masters’ students from the Macao Institute for Tourism Studies (IFTM) recently participated in a two-day staycation at Galaxy Entertainment Group (GEG)’s flagship property, Galaxy Macau™. The objectives of the staycation learning experience were for students to gain first-hand experience and insights on the operations of an integrated resort and, as staying guests, to undertake an evaluation of the services offered by the resorts’ team members. The group was led by IFTM’s Professor John Ap, Director of Global Centre for Tourism Education and Training and Visiting Professor of School of Tourism Management, and Dr. Frances Kong, Assistant Professor.
Full article:
https://www.iftm.edu.mo/media/press-release?news_id=797
#澳門旅遊學院
UNWTO Academy
#想免試直接入大學澳旅院設多種途徑
【喜訊! 澳門旅遊學院獲QS世界大學「款待及休閒管理」學科排名全澳第一、亞洲第三及全球第二十三位🎖】
澳門旅遊學院在QS 2022年世界大學「款待及休閒管理」學科排名中榮獲全澳第一，同時躋身亞洲第三位。🤩
2022年排名於4月6日公佈，共涵蓋51個學科。澳門旅遊學院在「款待及休閒管理」榜單中名列全球第二十三位，比去年躍升七個名次。👍🏻
QS世界大學排名按不同學科領域對世界各地的頂級大學進行評級，排名自2011年以來每年發佈，旨在幫助學生選擇有關專業領域的世界領先高等教育機構。
排名詳情請流覽：www.topuniversities.com
【Congratulations! QS Rankings puts IFTM as 1st in Macao, 3rd in Asia and 23rd in the world for hospitality and leisure higher education🎖】
The Macao Institute for Tourism Studies (IFTM) has been ranked 1st in Macao and 3rd in Asia in the QS World University Rankings by Subject 2022.🤩
The QS World University Rankings rates the top universities across the globe by individual topic areas, according to the latest announcement made on 6 April, covered a total of 51 academic subjects. The Institute is positioned 23rd in the world – a jump of 7 places year-on-year – in terms of higher education institutions working in hospitality and leisure management. 👍🏻
The QS World University Rankings by Subject aim to help prospective students identify the world’s leading higher education institutions in their chosen field of study. The rankings list has been released each year since 2011.
Rankings can be viewed at
www.topuniversities.com.
#澳門旅遊學院
#澳門旅遊學院成就及認可
UNWTO Academy
#想免試直接入大學澳旅院設多種途徑
【IFTM students presented their event project ideas to teachers and students at Kyung Hee University】
IFTM Tourism Business Management Year 3 students presented their event project ideas to teachers and students at Kyung Hee University, South Korea. The online workshop was organised by Dr Ubaldino Couto from IFTM and Dr Suh-hee Choi from Kyung Hee University as part of an ongoing collaboration between the two highly ranked institutions on QS World University Rankings in Hospitality & Leisure Management in Asia. Dr Couto is the course lecturer of MGMT318 Event Management, a core module for students on BSc Tourism Business Management in IFTM. Students enjoyed a friendly and thought-provoking afternoon with each other via latest technology and facilities.
【澳旅院學生向韓國慶熙大學師生展示活動項目構思】
澳門旅遊學院旅遊企業管理大三學生向韓國慶熙大學的師生展示了他們的活動項目構思。該線上研討會由澳旅院的高迪龍博士和來自慶熙大學的崔瑞希博士共同組織，並以此作為這兩所在QS世界大學酒店及休閒管理學科在亞洲排名中名列前茅的大學之間持續合作的見證。高博士是 MGMT 318 會展管理課程的講師，該課程是澳旅院旅遊企業管理學士學位學生的核心學習模組。通過最新的科技和設施，學生們度過了一個友好並深受啓發的下午。
#澳門旅遊學院
UNWTO Academy
#想免試直接入學澳旅院設多種途徑
【How to set a good research question for thesis or research project?】
When deciding a research topic seems hard, try to think of your passion, or your ambition. Completing a research can also be meaningful to yourself sometimes. Our professors share how they decide their unique research topics that contributed to their professional areas.
More Details：
https://youtu.be/uVdVSnK_1vg
【你還在煩惱該如何設立研究題目? 看看澳旅院資深老師的經驗之談吧】
若您感到訂立一個研究主題似乎很困難時，試試藉著你的熱情或抱負去尋找答案。 有時，完成一項研究對您自己也很有意義。 老師們分享如何決定對他們的研究領域的獨特研究題目。
更多内容：
https://youtu.be/uVdVSnK_1vg
#澳門旅遊學院
UNWTO Academy
#想免試直接入大學澳旅院設多種途徑
【The fun factor or the interesting factor when doing research】
Research is like a journey, exploring something you don’t know. May there be obstacles, but fun will never be absent. Listen to how our valuable professors enjoy their research, and some interesting papers they read.
More Details：
https://youtu.be/1ba5Xjog1QM
【研究如此多”FUN”】
研究就像一個旅程，去探索你不知道的事物。 有時會遇到障礙，但樂趣永不缺席。 齊來聽聽我們的老師分享他們寶貴的研究經驗，和他們閱讀過的一些有趣的論文。
更多内容：
https://youtu.be/1ba5Xjog1QM
#澳門旅遊學院
UNWTO Academy
#想免試直接入大學澳旅院設多種途徑
【Ethnic restaurants'outdoor signage】
Outdoor signage, a key aspect of store atmospherics, influences consumer perceptions and Behavior. A recent study conducted by Assistant Professor Dr. June YANG from School of Hospitality Management, IFTM and her collaborator examined how visual identity stimuli (name and colour) displayed on ethnic restaurants’ outdoor signage affect consumers’ food perceptions (e.g. food tastiness and healthiness) and dining intentions.
The findings disclose that these is a main effect of signage colour on consumers’ perceptions of food healthiness and purchase intentions, and restaurant name significantly affects consumers’ purchase intentions. In addition, there is an interaction effect of signage colour and restaurant name on food healthiness and purchase intentions, and food tastiness and healthiness are associated with purchase intentions.
Full article: DOI 10.1108/BFJ-08-2021-0888
【民族餐廳的戶外標識】
作為餐廳氛圍的一個關鍵因素，戶外標牌影響著消費者的感知和行爲。澳門旅遊學院酒店管理學校副教授楊惠君博士和她的合作者進行一項研究調查了民族餐廳戶外招牌上顯示的視覺識別刺激（名稱和顏色）如何影響消費者的食物感知（例如食物的美味和健康程度）及用餐意向。
研究結果顯示，標識牌的顏色對消費者對食物健康度的感知和購買意向有主要影響，而餐廳名稱對消費者的購買意向有顯著影響。此外, 標牌顏色和餐廳名稱對食品健康度和購買意向有交互作用，食品的美味和健康度與購買意向有關聯。
更多詳情: DOI 10.1108/BFJ-08-2021-0888
#澳門旅遊學院
UNWTO Academy
#想免試直接入大學澳旅院設多種途徑
【澳門旅遊學院再與聯合國世界旅遊組織合辦旅遊相關研究生課程科目】
澳門旅遊學院連續第二年與聯合國世界旅遊組織（UNWTO）旗下教育機構UNWTO Academy合作，聯合教授研究生課程科目。澳門旅遊學院是亞洲首間UNWTO Academy進行此類合作的院校。課程科目面向已獲得由正規機構頒發之學士學位的公眾人士，以及澳門旅遊學院研究生課程學生報讀。
今年首個UNWTO Academy-澳門旅遊學院聯合科目“目的地與景區管理”已於2月15日至3月21日進行，並於3月22日至4月27日推出“旅遊與休閒業發展趨勢及議題” 及將於 6月28日至8月2日推出“可持續旅遊業策劃與發展”科目。
更多詳情請見：
https://www.iftm.edu.mo/docs/default-source/default-document-library/unwto-course-2021-11-4_brochure_v4.pdf?sfvrsn=d6130a6f_2
【IFTM partners again with UNWTO to offer tourism-related postgraduate courses】
IFTM is collaborating with the UNWTO Academy – the education arm of the World Tourism Organization (UNWTO) – for a second consecutive year, to offer a series of postgraduate courses in Macao. The Institute was the pioneer in offering UNWTO Academy courses in Asia. They are available to members of the public that have already attained at least a bachelor’s degree from any appropriate institute, as well as for IFTM postgraduate students enrolled in selected programmes.
This year’s first UNWTO Academy-IFTM course, on “Destination and Attractions Management”, started on 15 February and runs until 21 March. The second course on “Trends and Issues in Tourism and Leisure” is arranged from 22 March to 27 April, followed by a course on “Sustainable Tourism Planning and Development” (28 June to 2 August).
For more details:
https://www.iftm.edu.mo/docs/default-source/default-document-library/unwto-course-2021-11-4_brochure_v4.pdf?sfvrsn=d6130a6f_2
#澳門旅遊學院
UNWTO Academy
#想免試直接入大學澳旅院設多種途徑
【Determinants of instant messaging use for communication with hotels: a policy-capturing study】
Mobile communication channels such as instant messaging (IM) has been increasingly adopted by hotels to communicate with customers. A recent study conducted by IFTM lecturer Dr. Soey Lei and her collaborators explored communication between hotels and customers and identifies the factors that affect hotel customers’ intention to use mobile IM to communicate with hotels. The findings indicate that customers are more likely to use mobile IM to communicate with hotels for non-urgent matters; before and after a stay; and if customers are accustomed to using mobile IM for work and non-work purposes in daily life. The findings indicate why hotel managers should avoid relying on IM as the dominant communication channel.
Full article:
https://www.emerald.com/insight/content/doi/10.1108/IJCHM-04-2021-0447/full/html
【旅院研究成果：與酒店溝通過程中使用即時通訊的決定因素】
隨著線上溝通平台的普及化, 越來越多酒店採用移動通信渠道如即時通訊與客戶進行溝通。 澳門旅遊學院講師李雪瑩博士及其合作者最近進行的一項研究探討了酒店與客戶之間的溝通，並確定了影響酒店客戶使用移動即時通訊與酒店溝通的意圖的因素。調查結果旨出客戶更有可能使用移動即時通訊與酒店進行互動的情況: 非緊急事務的溝通；入住前後；以及客戶是否習慣在日常生活中將移動即時通訊用於工作和非工作目的。調查結果解釋為什麼酒店應避免依賴即時通訊作為主要的客戶溝通渠道。
更多詳情:
https://www.emerald.com/insight/content/doi/10.1108/IJCHM-04-2021-0447/full/html
#澳門旅遊學院
UNWTO Academy
#想免試直接入大學澳旅院設多種途徑
【澳旅院為廣州大學學生舉行研習班】
廣州大學學生早前到訪澳旅院參加為期五天的研習班，參與旅遊及款待業相關的講座和工作坊，並與學院教師進行討論。最後以精彩的小組演講報告發表對澳門旅遊業的意見，為這次遊學之旅畫上完美句號。同學均表示獲益良多!
【IFTM organised competency training for Guangzhou University students】
Guangzhou University students visited IFTM earlier this year for a five-day competency training, attending various tourism and hospitality related lectures/ workshops and having discussion with IFTM faculty members. Students concluded their learning tour at IFTM with fantastic group presentation about Macao tourism industry. The students all commented they have benefited a lot.
#澳門旅遊學院 #澳旅院教務部 #全球事務 #廣州大學 #研習班
UNWTO Academy
【Industry Expert Lectures Risk Management in Events and Exhibitions】
Macao’s MICE expert Mr. Keyvin Bi visited IFTM’s Tourism Event Management class and conducted a guest lecture to a group of Year 4 undergraduate students on March 9th. The lecture, titled “Managing the Top 10 Risks in Events”, was part of the student’s Event Risk Management, which is a core course from the program.
Mr. Bi is the managing director of China-Macao Resources Advertising & Exhibition Co., Ltd, a leading exhibition management company in Macao. Meanwhile, he is an active practitioner in the event, advertising, and e-commerce industries in Macao and the GBA region.
Mr. Bi shared his comprehension and experiences in managing risks and crises in organizing events and exhibitions. During his presentation, Mr. Bi invited students to share their views and experiences on event and exhibition operations. He encouraged them to participate and gain more direct experiences in event practices.
“The Covid pandemic brings new crises and challenges to the MICE industry, it provides the chance for the industry to rethink its general development modes and how can we manage the risks and challenges more proactively and systematically”, explained Mr. Bi. He noted that more businesses and clients have increased their attention and efforts to risk management.
Students in attendance expressed that the lecture had been a fruitful experience, stimulating them to advance their understanding of event management topics.
【業界專家進課堂 分享會展風險管理知識】
3月9日，澳門會展業界資深人士畢志健先生到訪旅遊學院的旅遊會展管理課堂，並為該課堂的四年級本科生進行了客座講座。畢先生以“管理會展活動中的十大風險”為題目，與參加會展管理課程核心科目之一的《會展風險管理》課的學生進行了精彩的分享。
畢先生是本澳知名展覽管理公司“中國澳門廣告展覽有限公司”的董事總經理。同時，他也是澳門及大灣區活動、廣告、電子商務等行業的積極實踐者。
在講座中， 畢先生分享了他對在組織會展活動中處理風險危機的經驗及對風險管理的理解。畢先生在演講中邀請同學們分享他們對活動和展覽運營的看法和經驗。他鼓勵學生更多參與會展管理專案，並在活動實踐中獲取更直接的經驗。
“新冠肺炎疫情給會展行業帶來了新的危機和挑戰，它也為整個會展行業重新思考其發展模式以及如何更主動、更系統地管理風險和挑戰提供了機會”，畢先生解釋道。他指出，越來越多的企業和客戶對風險管理增加了關注和投入。
與會學生表示，此次講座收穫頗豐，激發了他們對活動管理主題的理解。
#澳門旅遊學院
UNWTO Academy
#想免試直接入學澳旅院設多種途徑
24/05/2022
23/05/2022
20/05/2022
19/05/2022
17/05/2022
16/05/2022
13/05/2022
12/05/2022
11/05/2022
06/05/2022
05/05/2022
04/05/2022
03/05/2022
02/05/2022
29/04/2022
28/04/2022
27/04/2022
26/04/2022
25/04/2022
25/04/2022
22/04/2022
22/04/2022
21/04/2022
21/04/2022
20/04/2022
20/04/2022
20/04/2022
19/04/2022
19/04/2022
19/04/2022
18/04/2022
14/04/2022
14/04/2022
13/04/2022
13/04/2022
