22/05/2026
A team of Public Relations Practitioners from the Ministry of Defence are among 42 participants who have attended a Government Public Relations and Crisis Communication Training in Siavonga District.
The training was organised by the Zambia Institute of Mass Communication (ZAMCOM) in conjunction with the Ministry of Information and Media.
Ministry of Information and Media Permanent Secretary Mr. Thabo Kawana officially opened the training on Monday and called on PR practitioners to be proactive and communicate government information timely.
The Continuous Professional Development (CPD) equipped the participants with practical knowledge and professional skills in managing Government Public Relations, understanding crisis communication and its importance in maintaining public trust and institutional credibility.
Other lessons involved how to anticipate and prepare for crisis situations, the role and functions of a Crisis Management Team (CMT), and how to effectively develop and implement crisis communication strategies.
A number of highly qualified and experienced facilitators took the PR practitioners in lessons involving designing and testing Crisis Communication Plans (CCPs), creating effective social media response plans during emergencies, and crafting clear and impactful key messages tailored to target audiences during crisis situations.
From the Ministry of Defence, the participants were Zambia Army Deputy Director Civil Military Affairs Col Cynthia Chimpusa, Defence School of Health Sciences Public Relations Officer Capt Rita Maanga Lubinda, Zambia Army Public Relations Assistant WOI Bwalya Nkandu, Maina Soko Medical Centre Public Relations Assistants Sgt Kennedy Mukuka and Mr. Gabriel Mwansa and Ministry of Defence Principal Public Relations Officer Mr. Paul Shalala.