07/01/2026
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Companies build products at core, actual and augmented levels to deliver full customer value. For example, a phone offers communication (core), the device (actual), and warranty support (augmented).
This is a key concept, and you are encouraged to learn it fully so that you understand how value is structured in marketing.
Get in touch to join the lessons and start studying.
Whatsapp 0966930260.
Make 2026 Count!