Alida Vermeulen Page

Alida Vermeulen Page "You’re not lost. You’re between identities." Strategic Reinvention for women 45+
Start your reset⬇️ Hi. I'm Alida. And honestly? For years, I'd been someone's mum.

I was 51 when I was retrenched (for the second time). I wasn't that devastated about the job. What floored me was something quieter. I realised I had no idea who I was without it. Someone's colleague. The responsible one. The capable one. And somewhere in all of that, I'd quietly stopped being me. I remember sitting on my kitchen floor one evening, not crying, not falling apart, just sitting there thinking: nothing is actually wrong. So why doesn't this feel like my life? That question changed everything for me. I wasn't lost. I was between identities. And I was not the only one. I created Identity Shift Circle for women 45+ going through that same quiet reckoning, not a breakdown, but a becoming. Women navigating retrenchment, an empty nest, caregiving that's now done, or just that feeling that's hard to name. Nothing is wrong. But something important is missing. What I offer isn't a quick fix. It's a grounded, honest community for women who are rebuilding, not starting over. Rebuilding from experience. I'm one or two steps ahead of you. Not finished. Not a guru. Just someone who found a way through and knows the terrain. If you've ever had that thought, "Why don't I feel like myself anymore?" comment RESET below. I'll send you the Identity Reset Guide. It's the first step I wish someone had handed me when I was sitting on that kitchen floor. You are not lost. You are between identities. Alida 💙

19/04/2026

Maybe nothing is “wrong.”

Maybe something in you is ready for a new chapter.

That possibility can feel scary and relieving at the same time.

What do you think? 💙

19/04/2026

You’re not behind.
You’re between identities.

That in-between stage can feel like failure when it’s actually transition.

You’re not where you were.
You’re not fully where you’re going.

And that middle space can make you doubt everything.

I remember lying in bed thinking,
my life looks the same… so why doesn’t it feel like mine anymore?

If this is hitting a little too close, that middle space can feel messy, but it does not mean you’re lost.

Comment RESET 💙

18/04/2026

You are not imagining it.

Something has shifted. 💙

And naming that matters more than most people realise.

Did this hit? 💙

18/04/2026
18/04/2026

If your life feels off and you can’t explain why… read this.

Most women think they need more motivation.

Usually that isn’t the problem.
Usually they need language for what they’re actually experiencing.

Because when roles shift, identity does not instantly catch up.

That’s why it feels so weird.
That’s why it feels so hard to name.

I can still remember thinking,
something feels missing… but I can’t even explain what it is.

If that has been your reality, sometimes relief starts with finally having words for it.

Comment RESET 💙

17/04/2026

You don’t need a whole new life overnight.

You need a way to feel like yourself inside your life again.

Big difference.

Have you felt that? 💙

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Pretoria

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