Founders At Work

Founders At Work Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Founders At Work, Education, 10th Rd, Investment Place Office Park, 1st Floor, Block B, Johannesburg.

South Africa’s national business scale-up initiative - launched by Art of Scale in partnership with FNB, designed to support South African entrepreneurs in scaling their businesses.

The Company Brain masterclass is LIVE! 🚀🤖Join in via live stream from anywhere in SA. Link in bio.—Scale Smarter. Lead B...
25/08/2026

The Company Brain masterclass is LIVE! 🚀🤖

Join in via live stream from anywhere in SA. Link in bio.

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Scale Smarter. Lead Braver. Thrive in the Age of AI.

Founders at Work | in partnership with FNB South Africa and Art of Scale

11/08/2026

South African founders are playing the wrong game — and it’s costing them.

Sheraan Amod challenges the Silicon Valley playbook head-on, arguing that importing a single-scenario scaling model into a capital-scarce, talent-scarce market is a trap.

Watch to rethink how you build your roadmap when the ecosystem isn’t working in your favour.

Listen to the full episode, link in bio.

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In partnership with FNB SA and Art of Scale

10/08/2026

Blind spots are the hidden ceiling on your ambition.

Sheraan Amod explains how the right thinking frameworks don’t just sharpen strategy — they unlock entirely new possibility spaces for your business.

Watch to see how exposing what you can’t see changes where you can go.

Listen to the full episode, link in bio.

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In partnership with FNB SA and Art of Scale

07/08/2026

Elon Musk runs four trillion dollar companies. It isn’t superhuman output - it’s an exceptional chief of staff doing the preparation, research and analysis so he arrives ready for every moment.

Founders at the last masterclass built that role for themselves, using the power of AI.

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Join us at the next masterclass, “Build Your Company Brain,” on 25 August to build powerful AI systems safely, guided step by step by Jason Goldberg.

9–12PM | 25 August | Durban + Online

Attendance is free, but seats are limited.

Link in bio.

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In partnership with FNB SA and Art of Scale

06/08/2026

AI didn’t just change the tools — it eliminated entire job categories.

Sheraan Amod has seen firsthand how generative AI has reshaped what a lean founding team can execute without hiring.

Watch this clip to see which functions have already been transformed — and what that means for how founders build today.

Listen to the full episode, link in bio.

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In partnership with FNB SA and Art of Scale

06/08/2026

The best consultant you’ll ever hire costs less than $100 a month.

Sheraan Amod makes the case that AI has fundamentally shifted what’s available to founders building on a budget.

Watch this clip to understand why the gap between resourced and under-resourced founders just got a lot smaller.

Listen to the full episode, link in bio.

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In partnership with FNB SA and Art of Scale

📢 Up Next: Build Your Company Brain With Jason GoldbergThink about last week. Count the decisions that depended on you. ...
06/08/2026

📢 Up Next: Build Your Company Brain With Jason Goldberg

Think about last week. Count the decisions that depended on you. Not the big ones, the ordinary ones.

Pricing on a borderline deal. Whether a candidate is good enough. Whether that client email lands right.

Every one of those is a queue with your name on it.

Most founders read this as a team problem. It isn’t. Your team is not underperforming. They are waiting.

On 25 August we build the thing that ends the waiting. An AI-Powered Company Brain that holds your standards, your context and your judgement, in a form your whole team can operate against.

📅 25 August | 9:00 to 12:00
📍 Durban | Join in-person or online

Attendance is free, but seats are limited.

Secure your seat: link in bio.

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In partnership with FNB SA and Art of Scale

Count how many times you answered the same question this week.Which supplier do we use for this? Can we discount here? I...
06/08/2026

Count how many times you answered the same question this week.

Which supplier do we use for this?
Can we discount here?
Is this good enough to ship?
How do we handle this client?

You have answered each of these before. Probably this month. Probably to the same three people.

Those answers are your judgement. And right now, the only way your team can access them is a meeting with you.

That is probably why your calendar is full and your strategic work is not happening.

Encode those answers once, and the AI system carries your judgement instead of your calendar. Your team gets the call right without the queue outside your office.

That is what you’ll do at our next masterclass – build your Company Brain that your team can execute against, without everything routing through you.

📅 25 August | 9am to 12pm
📍 Durban + online
📌 Register now - link in bio.

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Scale Smarter. Lead Braver. Thrive in the Age of AI.

Founders at Work | in partnership with FNB SA and Art of Scale

03/08/2026

In our last masterclass, founders stopped going to their inbox. They built a scheduled AI triage system that knows who matters to them, what projects they’re on and what matters right now — and surfaces the 3 emails worth their attention while their focus is still sharp.

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Join us at the next AI Lab on 25 August to build powerful AI systems safely, guided step by step by Jason Goldberg.

9–12PM | 25 August | Durban + Online

Attendance is free, but seats are limited. Link in bio to register.

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In partnership with FNB SA and Art of Scale

30/07/2026

Your AI can’t tell your instruction from an attacker’s instruction buried in an email. It’s all one pile of words to the machine.

Untrusted input, sensitive data, the power to act: that’s the “Lethal Trifecta”, and most founders are one integration away from it. 🚨

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Join us at our next masterclass on 25 August to build powerful AI systems safely, guided step by step by Jason Goldberg.

9–12PM | Durban + Online

Attendance is free, but seats are limited.

Link in bio.

—

In partnership with FNB SA and Art of Scale

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10th Rd, Investment Place Office Park, 1st Floor, Block B
Johannesburg
2196

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