Scaling changes the rules. AI changes the game.
Once a business hits around 20 people, the founder-as-system model breaks.
What got you here won’t get you there.
You need stronger systems, better leaders, and a business that can scale without you at the centre.
At the same time, AI is raising the stakes, exposing weaknesses, but creating massive opportunity.
Over the coming months, the gap will widen. Some businesses will surge ahead. Others will stall.
Founders at Work makes sure you are not left behind.
We help you scale stronger, faster, and with confidence, through our expert-led masterclasses, practical tools, and a community of founders in the same stage.
—
In partnership with FNB South Africa and Art of Scale
Scaling changes the rules. AI changes the game.
Once a business hits around 20 people, the founder-as-system model breaks.
What got you here won’t get you there.
You need stronger systems, better leaders, and a business that can scale without you at the centre.
At the same time, AI is raising the stakes, exposing weaknesses, but creating massive opportunity.
Over the coming months, the gap will widen. Some businesses will surge ahead. Others will stall.
Founders at Work makes sure you are not left behind.
We help you scale stronger, faster, and with confidence, through our expert-led masterclasses, practical tools, and a community of founders on the same journey.
—
In partnership with FNB South Africa and Art of Scale
Founders At Work
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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Founders At Work, Education, 10th Rd, Investment Place Office Park, 1st Floor, Block B, Johannesburg.
South Africa’s national business scale-up initiative - launched by Art of Scale in partnership with FNB, designed to support South African entrepreneurs in scaling their businesses.
16/04/2026
Founders fail at ex*****on for one reason. Not lack of ambition. Not the wrong strategy.
The whirlwind.
You start Monday with clear priorities. By Tuesday afternoon, those priorities are buried under meetings, messages, and fires that had to be fought. The week ends. Repeat.
The fix isn’t discipline alone. It’s a system strong enough to beat the whirlwind, daily.
That system exists. It’s called the Art of Ex*****on.
To scale you need to execute. To execute you need to beat the whirlwind. To do that you need a system.
Jason Goldberg has spent 20 years building that system with founders inside high-growth scale-ups. Next week, he’s teaching it live.
Come learn how at our masterclass on Tuesday, 21 April.
Sign up here: https://foundersatwork.co.za/polokwane-art-of-ex*****on/
—
In partnership with and Art of Scale
*****on
15/04/2026
How many of your priorities this week actually got done?
If the answer is “not many,” you’re not alone. Most founders we speak to are running hard but feel like they’re getting nowhere. Jason Goldberg calls it “The Whirlwind”.
👉 Here is what changes that: learning how to use AI to automate ex*****on.
Not AI as a tool you bolt on. AI as the system that does the cognitive pre-work, so you show up sharper, move faster, and execute with clarity.
That is the difference between founders who stay stuck in the chaos and those who finally break through it.
Next week, we are diving into The Art of Ex*****on.
Come learn, share, and grow with us.
*****on
From technology to education to healthcare, the room was full of entreprenuers, the thinking was sharp, and the conversations were real.
As Lin Kayton shared, it wasn’t just engagement, it was founders leaning in, asking better questions, and getting practical answers they can use immediately.
If you’re serious about scaling, this is where you need to be.
🚀 Join us at the next Founders at Work masterclass: link in bio.
—
In partnership with and Art of Scale
02/04/2026
What separates the businesses that scale from the ones that stall? Ex*****on.
Most founders are losing the ex*****on battle every single day. Not because they lack drive, but because the whirlwind always wins.
Jason Goldberg has spent 20 years helping founders break that pattern. At the Art of Ex*****on Masterclass on 21 April, he’ll be sharing the exact system he uses – the 7 Disciplines of Ex*****on — to help founders tame the chaos and get the critical things done.
📅 21 April 2026
📍Polokwane (and online)
🔗 Attendance is free but seats are limited, secure yours now: link in bio.
In partnership with and Art of Scale
*****on sme
01/04/2026
👉 Are you working ON your business or just IN it?
Our community of founders is tackling that question together, sharing what’s working, what’s not, and how to scale smarter in a world that doesn’t slow down.
If you’re building a business and want to scale it properly, this is your tribe.
Join the Founders at Work community — link in bio.
Growth
Scaling gets hard when the wrong people carry the load.
“If you want to scale without losing your mind, three out of every four people in your business need to be A-players.” — Jason Goldberg
Building that kind of team doesn’t happen by accident.
It takes clarity, systems, and leadership.
That’s exactly what we unpack at Founders at Work.
—
Join us for the next masterclass in our monthly series — link in bio.
30/03/2026
Scaling shouldn’t feel like chaos. But for most founders, it does.
The phone won’t stop ringing. Your team needs you in ten different places. Every day gets swallowed by urgent fires.
And the work that actually drives growth? It keeps getting pushed aside.
At some point, you realise that working harder isn’t the answer. building a better system is. But what does that actually look like?
This April, we tackle that head-on.
Join us at The Art of Ex*****on Masterclass with Jason Goldberg. This session is designed for founders who are done reacting and ready to lead with focus.
Jason will unpack the proven 7 Disciplines of Ex*****on that help founders tame the whirlwind, focus on what actually moves the needle, and scale with clarity.
You’ll walk away with:
🚀 A proven formula to tame the whirlwind and execute amidst the chaos
🚀 Clarity on your ex*****on bottleneck
🚀 AI tools to automate ex*****on and increase team leverage
🚀 Immediate next steps to improve focus, follow-through, and delivery
📅 21 April 2026
📍 Polokwane + Online
🔗 Register now: https://foundersatwork.co.za/polokwane-art-of-ex*****on/
In partnership with and Art of Scale.
*****on sme
27/03/2026
Ex*****on is where scale-ups win or stall.
Join us for the next Founders At Work masterclass: The Art of Ex*****on.
🗓️ Date: 21 April | 9:00-12:00
📍City: Polokwane (and online)
In the masterclass, you will:
🚀 Nail your most strategic priorities.
🚀 Learn the 7 disciplines to tame the whirlwind, align ex*****on, and systematize excellence.
🚀 Get AI tools to automate Ex*****on.
🎤 Facilitator: Jason Goldberg scale-up expert, best-selling author of The Art of Scale, serial entrepreneur, co-founder of Edge Growth, Art of Scale, and the Vumela Fund
Attendance is free, but seats are limited. Apply now - link in bio.
—
In partnership with and Art of Scale
*****on
25/03/2026
And that’s a wrap on another impactful Founders at Work masterclass. 👏
A room full of ambitious founders, honest conversations, and practical insights on what it really takes to build an AI augmented team that scales.
From leadership transitions to A-player hiring to the role of AI in modern teams, this was a session packed with value.
Thank you to everyone who showed up and contributed to this impactful morning!
We’re building something special here. 🚀
See you at the next one:
📍 Polokwane, 21 April
Find out more - link in bio.
20/03/2026
The uncomfortable truth: your business has already evolved… but have you?
This is where most founders quietly become the bottleneck.
Join us next week for the Art of Team Masterclass:
🗓️ 24 March | 10:00-13:00
📍Durban (and online)
🎤 Jason Goldberg scale-up expert, best-selling author of The Art of Scale, serial entrepreneur, co-founder of Edge Growth, Art of Scale, and the Vumela Fund
Attendance is free, but seats are limited.
Reserve your seat to stay ahead of your next ceiling. Link in bio.
—
In partnership with FNB South Africa and Art of Scale
18/03/2026
Most founders think growth is just about strategy.
It’s not. It’s about people. And more specifically, your leadership team. Build that right, and everything else compounds.
Join us next week for the Art of Team Masterclass:
🗓️ 24 March | 10:00-13:00
📍Durban (and online)
🎤 Jason Goldberg, scale-up expert, best-selling author of The Art of Scale, serial entrepreneur, co-founder of Edge Growth, Art of Scale, and the Vumela Fund
Attendance is free, but seats are limited. Apply now - link in bio.
—
In partnership with and Art of Scale
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