Write On

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Get Unstuck l Tell Your Story l Find Your Voice

Therapeutic Writing Courses & Narrative Coaching

Free Weekly Essay & Writing Prompts ✏️

Home of Lucky Packet Post 💌

27/09/2026

How is it Sunday already?

I mean this as a genuine administrative question.

I've worked seven days, delivered Lucky Packets, seen narrative coaching clients, answered some emails, ignored others, made lists, lost lists, found lists, added more things to lists and somehow it's Sunday again.

This is the strange tension of being a creative entrepreneur in the final quarter of the year.

Part of me is thinking: GO. GO. GO. Before everyone disappears for December and says, “Let's circle back in 2027.”

The other part of me would quite like to lie horizontally and not be responsible for anything for approximately three business days.

And yet, some of the work is the thing that actually fuels me.

Handing someone a Lucky Packet. Hearing what they loved. Watching something shift for a narrative coaching client. Having a conversation that reminds me why I built this strange little business in the first place.

The problem isn't necessarily the work. It's the 47 things hanging off the work.

The emails. The phone calls. The admin. The lists. The messages. The things that reproduce overnight.

So I'm thinking about the difference between work that drains you and work that gives something back.

And whether the final quarter needs to be maximised at all.

The goal isn't to win 2026. It's to actually live the remaining part of it.

New essay: How Is It Sunday Already? with Free reflective journalling prompts out now.

25/09/2026

Being a creative entrepreneur is not for the faint-hearted.

One minute you're having a beautiful creative breakthrough.

The next you're:

📦 packing orders
📱 answering DMs
✍️ writing copy
📸 taking product photos
🖥️ fixing something on your website
📮 figuring out postage
🎨 designing things
💌 writing letters
🧹 looking for the scissors you were literally just holding

And somewhere in between all of that, you remember:

Oh. I'm also supposed to be marketing this business.

There are no departments.

There is no receptionist.

There is no intern.

There is just you, your laptop, a slightly alarming number of stationery supplies and the growing suspicion that you should probably have eaten lunch.

But then someone receives something you made and tells you it made their day.

And suddenly all the ridiculousness makes sense.

Would I like to have a personal assistant?

Obviously.

Would I trust them with my stationery?

Absolutely not. 😅 💌 📮

A reminder that the September Edition of Lucky Packet Post sold out but If you want to be first in line for the next one, sign up to the waiting list. Link in my bio or sign up via my website.

November's Theme Already Has Me So Excited! 🎁 ✏️

21/09/2026

Starting my Monday off right which means writing letters to my customers and packing the final batch of Lucky Packets for September. 💌

If you bought the September Edition of - deliveries are going to start later this week so keep an eye out. 📮

20/09/2026

I've been told I'm different for most of my life, which was considerably less funny when I was being bullied for it and considerably more funny now that I no longer feel compelled to win everyone over.

Recently, I was sitting in a business course where we:

— repeated the previous session
— spent a large chunk of the time guessing logos
— watched a psychology experiment demonstrating how easily people follow a group
— and then everyone else laughed at the people following the group

While sitting in a group.

Following the group.

I love irony.

It got me thinking about how much of our lives are spent trying to fit into rooms that don't actually suit us.

We adapt.

We explain.

We soften.

We agree.

We stay.

We wonder what's wrong with us.

And eventually, if we're lucky, we realise:

Oh. I don't have to fit in here.

I can leave.

Not because everyone else is wrong.

Not because I'm better.

Not because I'm some magnificent lone wolf who doesn't need people. (Although I do howl at the moon on occasion).

But because sometimes a room simply isn't your room.

I've spent enough of my life trying to become more understandable to people who weren't going to understand me anyway.

These days, if I don't click with the majority, I don't immediately assume there's something wrong with me.

Sometimes I just think:

Well. This isn't my crowd and go find my people.

This week's essay is about being different, conformity, self-trust, growing older and the things you eventually stop explaining.

Click the link in my bio to sign up and get free weekly reflective writing prompts.

18/09/2026

I am basically the opposite of AI.

AI can generate 47 ideas in 0.3 seconds.

Meanwhile, I have spent all week writing, designing, cutting, folding, choosing, rearranging and lovingly assembling this month's Lucky Packets.

Lucky Packet Post is my very analogue take on a little care package - a curated parcel of paper gpodies, tiny stationery treasures and wholesome surprises all gathered around a theme and hand delivered or sent through the post.

Every single one is put together by hand.

Nothing is instant.
Nothing is mass-generated and absolutely nothing is being optimised by an algorithm.

I'm also the opposite of AI in that I just realised I haven't had a sip of water today.

So if anyone needs me, I'll be over here creating a beautifully curated postal experience while slowly turning into a raisin. 😅💌

16/09/2026

“It’s never too late to have a happy childhood.” - Tom Robbins, Still Life with Woodpecker

I woke up thinking about this quote & what to do at a time when our beautiful country feels so unbearably heavy.

As a narrative coach, I have spent years working with people, their stories and the things that have happened to them. I know how often those stories lead back to trauma. To grief. To fear. To things no one should have had to survive.

Right now, with the devastating reality of femicide in South Africa, it can feel almost wrong to talk about joy but we need it more than ever because such terrible things are happening.

Scream if you need to scream.
Cry if you need to cry.
Rage.
Speak.
Organise.
Demand better.
But laugh and sing too.

Buy the ridiculous stuffed animal if it brings you comfort.
Use the glitter pen.
Watch the cartoon.
Eat the sweets.
Sleep under the ridiculously soft blanket
Send someone a meme.
Dance in your kitchen.

Joy isn't an indication that you don't care.

It isn't pretending everything is fine.

Joy can be an act of defiance because evil does not get to have every part of us.

We are allowed to be devastated by the world and still delight in it

We are allowed to grieve and still be delighted.

To rage and make art.

To carry the weight of what is happening and still notice the beauty.

We don't need less joy beause the world is heavy.

We need more places to put it.

14/09/2026

I don't think I'm going to be talking to camera any time soon because I never wanted to be a TV presenter.

My dream was always to be on radio safely behind the mic (before everything had to be documented including radio!) and for a little while I got to live that dream.

In a world which is constantly trying to convince you that there's something inherently wrong with you if you're private, shy or introverted or don't need strangers on the internet to watch your every move... it's exhausting.

But as a writer, I'd much rather share myself through... wait for it... writing!

That's what my Sunday Substack essays are for.

That's what my Open When Letters and Lucky Packet Post is about.

That's what Write On! has always been about.

You can still tell your story your way.

You don't have to become an influencer.

You don't have to dance beside your products.

You don't have to film yourself making coffee at 5am or putting on layer after layer of makeup and tell everyone how your "insert product here" has changed your life.

You don't have to promise people they'll make six figures while working four hours a week.

You don't have to tell them how to lose weight by breathing through one nostril.

You can just write.

Make something.

Say something true.

Send a letter.

Make art.

Tell a story.

Find the people who understand it. There are more of them than you think.

13/09/2026

Maybe you don't need to get your life together.

Maybe you need to lie down.

After a particularly full few weeks, I found myself doing what many of us do when our energy disappears:

Immediately assuming something was wrong with me.

Why am I so unmotivated?

Why don't I feel excited about what's next?

Why does one email suddenly feel like an administrative Everest?

Why am I questioning my entire life?

Should I be working harder?

Should I be more disciplined?

Should I perhaps move to a remote island and communicate exclusively by carrier pigeon?

Or am I just tired?

We are remarkably good at turning exhaustion into a character flaw.

We call ourselves lazy.

Unproductive.

Unmotivated.

Behind.

We assume we've lost our spark when perhaps we've simply been burning it at both ends.

And we're so used to constant productivity that rest can feel suspicious.

If we're not doing something, we feel like we should at least be planning something.

But not every quiet spell is a crisis.

Sometimes your body has simply had enough meetings.

Even if none of them were actual meetings.

This week's essay is a reminder that you are allowed to be tired without turning it into a personality flaw.

You are allowed to stop.

You are allowed to have a slow day.

You are allowed to watch something you've already seen because meeting new fictional characters feels like too much emotional labour.

You are allowed to do absolutely nothing useful.

And perhaps most importantly:

You don't have to earn rest by becoming sufficiently exhausted.

So if you've been feeling strangely flat, unmotivated or overwhelmed lately, perhaps don't immediately ask, “What's wrong with me?”

Try:

“What if I'm just tired?”

And then, if necessary, have the biscuit.

11/09/2026

I want to disappear into my bed like a Victorian woman recovering from a mysterious illness.

After a particularly rough week all I need is tea, a pile of books, my phone on Do Not Disturb and the vague hope that by Monday I will have regenerated like a tired houseplant.

Sometimes resting isn't glamorous.

Sometimes it's lying horizontally for six hours wondering if getting up to make another cup of tea counts as an activity.

If you're also hibernating this weekend:
I support your decision to become temporarily unavailable to society.

Your emails will survive.

Your laundry will survive.

You might even survive without answering that WhatsApp immediately.

Enjoy your rest 😴

09/09/2026

I started Lucky Packet Post because I love writing letters, missed getting snail mail and wanted to share my love of stationery and little trinkets that make people feel good in a world gone mad.

I did not, however, anticipate one day standing behind a table at the Open Book Festival explaining to strangers why I had made lucky packets of joy and envelopes containing letters they weren't allowed to read yet.

Apparently, my favourite kind of marketing is putting things on a table and waiting for introverts to approach me.

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Cape Town

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https://linktr.ee/writeonza, http://tellyourstorywithwriteon.wordpress.com/lucky-packet-post/

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