ARCON Colloquium

https://bit.ly/ARCON_AIC2025

ADVERTISING INDUSTRY COLLOQUIUM 3.0 The Meeting of Town and Gown

The wait is over.
The Advertising Industry Colloquium 3.0 is happening TOMORROW!

Get ready to dive into powerful conversations, bold ideas, and future-shaping insights as we explore the theme: “From Dialogue to Data: Merging Storytelling, Human Engagement & Technologies in Marketing Communication.”

Date: Tuesday, 8th July, 2025
Time: 8:00am prompt
Venue: Sheba Centre, 20 Mobolaji Bank Anthony Way, Maryland, Ikeja, Lagos

With a powerhouse lineup of speakers, game-changing topics, and an audience of professionals, creatives, and innovators. This is one event you don’t want to miss!

Come early. Come ready. Let’s shape the future of advertising together.

How do we stay culturally grounded in a tech-driven world?

At AIC 3.0, Mr. Idy Enang, a strategic leadership coach and marketing expert will explore the delicate balance between automation and authenticity in modern marketing.

Topic: “Cultural Relevance in Automation: How to Maintain Authenticity in Tech-Driven Marketing”

With decades of leadership in top-tier brands and a unique perspective on value-driven marketing, Mr. Enang will challenge marketers to innovate without losing their cultural soul.

Don’t miss this deep dive into staying true to your audience in an age of algorithms.

---

Artificial Intelligence is changing everything, but can it replace the magic of human creativity?

Join Steve Babaeko, creative powerhouse and industry trailblazer, as he takes the stage at AIC 3.0 to break it all down.

Topic: “AI and Storytelling: How Artificial Intelligence can Support-Not-Replace Human Creativity in Content Development”

From award-winning campaigns to global insights, Steve will explore how AI can enhance storytelling while keeping human intuition, emotion, and originality at the heart of content creation.

Date: Tuesday, 8th July, 2025
Time: 8:00am prompt
Venue: Sheba Centre, Maryland, Ikeja, Lagos.

Come learn how to fuse tech with creativity, the smart way.

The media landscape is evolving, are you ready for the AI era?

Join Mr. Stephen Onaivi, MD of MediaReach OMD Nigeria, as he dissects the transformation of media planning in a tech-driven age.

------

Where data meets emotion, unforgettable campaigns are born.

Mrs. Nana Milagrosa Utomi Biyang is set to show us how data-driven strategies can still stir the heart - through emotionally rich, successful campaigns.

.0

We’re excited to welcome Prof. Kolade Ajilore, a distinguished scholar and voice in strategic communication, to the stage at ARCON Advertising Industry Colloquium 3.0!

🎙️ He will be lending his expertise to the conversation around:
"Bridging academia and industry gap: using technology as a platform"

With a deep understanding of communication theories and their real-world applications, Prof. Ajilore brings an academic edge that bridges research and industry practice.

Also, Lanre Odufuwa, a dynamic voice in digital transformation and media innovation, as a featured speaker at AIC 3.0!

With a background in tech-driven communications and brand strategy, Lanre will provide critical perspectives on how data and human stories are reshaping marketing communications in Nigeria and beyond.

🗣️ Topic:
"Preparing the next generation for rapidly evolving digital marketing landscape"

Date: Tuesday, 8th July 2025
Time: 8:00am prompt
Venue: Sheba Centre, Maryland, Ikeja, Lagos

Get ready for rich insights and real-world applications!

.0

We’re thrilled to announce that Mr. Olufemi Odugbemi - award-winning filmmaker, storyteller, and creative industry leader — will deliver the keynote address at ARCON Advertising Industry Colloquium 3.0!

🗣️ Topic: From Dialogue to Data: Merging Storytelling, Human Engagement & Technologies in Marketing Communication

Mr. Odugbemi brings a wealth of experience at the intersection of storytelling, media innovation, and digital transformation. You don’t want to miss the depth and insight he’s bringing to this year’s conversation!

Date: Tuesday, 8th July 2025
Time: 8:00am prompt
Venue: Sheba Centre, 20 Mobolaji Bank Anthony Way, Maryland, Ikeja, Lagos.

🎬 Join us as we explore the future of marketing through powerful narratives and cutting-edge tech.

📲 Follow the buzz on Facebook & Instagram:

.0

Get ready for an unforgettable convergence of innovation, insight, and industry leadership as we explore the theme: “From Dialogue to Data: Merging Storytelling, Human Engagement & Technologies in Marketing Communication.”

Date: Tuesday, 8th July 2025
Time: 8:00am prompt
Venue: Sheba Centre, 20 Mobolaji Bank Anthony Way, Maryland, Ikeja, Lagos.

Join us for deep conversations, dynamic sessions, networking opportunities, and the future of advertising practice.

Follow the conversation on Facebook & Instagram:

.0

A huge thank you to the incredible sponsors who believed in the vision and powered the first edition of the Advertising Industry Colloquium.

Your support helped us bring bold ideas to life, foster innovation, and create a space for meaningful connections.

As we look ahead to the next edition (AIC 3.0), we’re excited to build on this momentum, with even more impactful partnerships on the horizon.

🤝 Here’s to growing together!

For sponsorship and enquiries please call:
Susan - 08060591965
Wole - 08034024895

.0

Our panel discussion during the first edition of the Advertising Industry Colloquium brought together brilliant minds - sharing insights, challenging ideas, and sparking meaningful dialogue.

From diverse perspectives to actionable takeaways, it was a true highlight of the day.

And we’re not done yet, AIC 3.0 is around the corner, with an even more dynamic panel lineup in store. Stay tuned for the reveal!

💬 What was your biggest takeaway from the last panel? Drop it in the comments!

.0Loading

The pitch contest during our first edition was nothing short of electric! Bold ideas, passionate founders, and a room full of possibility.

From groundbreaking concepts to game-changing energy, the competition brought out the very best.

And the next round? It’s coming - bigger, bolder, and filled with even more innovation.

Think you’ve got what it takes? Stay tuned.

A N T I C I P A T E - AIC 3.0