Mì Creative Hub

✨ WE’RE HIRING – JOIN OUR AGENCY TEAM! ✨

We’re growing and looking for passionate, driven talents to grow with us. If creativity fuels you and challenges inspire you to push further, you might be exactly who we’re looking for. 🚀

🔎 Open Positions:
- Account Manager
- Senior Account Executive
- Event Executive
- Designer (2D/3D)
- Creative Direction

💼 What We’re Looking For:
- Strong communication and client management skills
- Strategic thinking with excellent ex*****on capability
- A proactive mindset with strong sense of ownership
- Ability to work under pressure and meet tight deadlines

🎯 Why Join Us?
- A dynamic and creative working environment
- Exposure to diverse brands and exciting projects
- Clear career development opportunities
- Competitive salary and attractive benefits package

📍 Location: Peakview Tower, 36 Hoang Cau, D**g Da, Hanoi
🔍 Full Job Descriptions: https://thisismi.vn/career/
📩 Apply now: [email protected]

The marketing landscape is shifting faster than ever. As AI Agents become capable of writing code, generating charts, analyzing datasets, and surfacing insights in minutes, the traditional competitive edge of marketers — manual data analysis and technical ex*****on — is being fundamentally redefined.

At the NEW YEAR MASTERCLASS: FUTURE OF MARKETING – TRANSFORMING WITH AI AGENT, organized by Tomorrow Marketers, industry leaders and practitioners gathered to explore a critical question: When AI can analyze and optimize for you, what remains uniquely human in marketing?

Representing Mì Creative Hub, Ms. Duong Hong Hanh – Account Planning Director – joined the session not only as a participant but also as a strategic contributor in the discussion.

Featured speakers included:

- Minh Quang – Founder & CEO, Tomorrow Marketers
- Long Vu – Global Clients & AI Solutions, ByteDance
- Phuong Thanh – Marketing Manager, Suntory PepsiCo
- Truong Giang – AI Engineer, Viettel Customer Service
…and more industry leaders.

Throughout the masterclass, the conversation moved beyond the fear of replacement and toward role transformation. AI Agents are already operating across functions:

- Creative AI Agents producing high-volume short-form content at scale
- Customer Service AI Chatbots supporting sales teams 24/7
- Data Agents automating data collection, dashboard building, and real-time performance analysis

However, a key insight emerged: while AI accelerates ex*****on, it does not replace strategic judgment. The marketer’s role is evolving from “data executor” to “system orchestrator” — someone who knows how to frame the right business questions, evaluate AI-generated insights, design intelligent workflows, and ensure technology aligns with brand and business objectives.

During the networking and roundtable discussions, Ms. Hanh Duong shared perspectives from the agency side on how planning teams must now combine business logic, consumer psychology, and AI-enabled data systems to deliver sharper, faster strategic recommendations. She emphasized that the real advantage no longer lies in technical manipulation of dashboards, but in critical thinking, contextual understanding, and decision-making under complexity.

The session concluded with a strong message: the future of marketing belongs to those who can integrate AI into their thinking process — not just their toolset.

Mì Creative Hub x AIA | Tuấn Mã Kỳ Vận – The Auspicious Steed

AIA’s Tet 2026 Gift Box for High-Net-Worth Individuals (HNWIs) unfolds as a symbolic journey where heritage, craftsmanship, and forward-looking aspiration converge. Inspired by the Stone Horse at the Mausoleum of Minh Mạng, the concept embodies resilience, dignity, and visionary strength — echoing both national pride and AIA’s commitment to sustainable futures.

The visual narrative, “Hooves Across the Nation,” traces a poetic path from the northern mountains to the southern coast, reflecting Vietnam’s dynamic rise. Traditional lacquer, mother-of-pearl inlay, and seven-tone silver foil elevate the tactile and visual experience, blending artisanal legacy with contemporary aesthetics.

The structure includes a lacquer-finished main box in AIA red, AR-integrated spiral notebook, scanimation envelope, dual-sided thank-you card, Tet lucky envelopes, and a crafted tote with horse charm — forming a cohesive storytelling system.

A refined celebration of prosperity, movement, and enduring ambition.
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Our Latest Work
Mì Creative Hub - The Dynamic Agency

Mì Creative Hub x Masterise Homes | Gift Box – Tinh Tuyển Sắc Xuân (Essence of Spring)

Rooted in the spirit of Xuân Bính Ngọ, the TET HOLIDAY 2026 packaging for Masterise Homes unfolds as a refined expression of “Xuân ngân trong ta” — where space softens and familiar echoes of Vietnamese spring come gently into focus.

Two gift box concepts take shape: Hộp Quà Tinh Tuyển Sắc Xuân, inspired by the noble quartet Tùng – Cúc – Trúc – Mai and the auspicious image of swallows; and Hộp Quà Khởi Nhịp Vươn Xa, capturing the dynamic energy of Bính Ngọ through radiant fireworks and forward momentum.

Traditional motifs are reinterpreted through contemporary illustration, enhanced with foil stamping, embossing, and premium leather-like textures to create depth and quiet luminosity. A monochromatic brand palette and smooth opening structure elevate the tactile experience.

Behance:
https://www.behance.net/gallery/243946249/TET-HOLIDAY-2026-MASTERISE-HOMES-PACKAGING
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Our Latest Work
Mì Creative Hub - The Dynamic Agency

STAR NATION – Masterise Homes Business Partner Honoring Ceremony 2026 – is a recognition journey inspired by the Olympic spirit, where individual determination converges with collective strength.

Inspired by the Olympic spirit — where each individual represents their nation — Star Nation is created as a “Games of Excellence” for those who embody the spirit of Masterise Homes.
It is a place where aspirations connect, where passion is ignited, and where people come together to conquer new heights through collective strength — creating values that are built to last.

The visual direction draws from the symbolic finishing ribbon of Olympic victory, expanded into a dynamic system of running tracks, rising pathways, and ascending steps. Flowing LED ribbons move across shifting stage layouts, transforming the space into a living arena of light and motion. Metallic textures, radiant gradients, and bold linear graphics create a sense of momentum—capturing the tension before breakthrough and the brilliance of arrival.

Through three defining chapters, the stage evolves from individual spotlight to unified constellation—where stars align, limits are surpassed, and a Nation is formed.

STAR NATION – Your Journey. Our Journey. We Are Star Nation.

BEHANCE SHOWCASE
https://www.behance.net/gallery/243936819/STAR-NATION-Masterise-Homes-Partner-Awards-2025

PROJECT CREDITS
Client: Masterise Homes
Agency: Mì Creative Hub
Partners: The Bros & ESC Productions
Show Director: Linh Nguyễn

The Mirror of Ascent – “Tấm Gương Của Tầm Vóc” show was envisioned as a powerful work of visual art. The stage became a living mirror—layered LED surfaces reflecting light, depth, and identity.

Through kinetic platforms and shifting visual compositions, the spirit of Masterise Group was expressed in form: the vertical dynamism of Ho Chi Minh City and the timeless elegance of Hanoi.

Performances merged seamlessly with architecture and light—transforming the gala into an immersive visual statement.
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Client: Masterise Homes
The Dynamic Agency: Mì Creative Hub
Partners: ESC Productions
Visual partners: RisinG Label
Show Director: Thảo Như

🧧 Mì Creative Hub | Lucky money envelope 2026 🧧
Năm mới Bính Ngọ
Thuận buồm xuôi gió

Năm mới Bính Ngọ mang theo nhịp phi của Ngựa - biểu tượng cho những bước chân mạnh mẽ không ngừng hướng về phía trước, khơi dậy trong mỗi người nguồn động lực để làm mới chính mình, để tin rằng vạn sự đều có thể khởi sắc khi trái tim đủ can đảm bắt đầu.
Bộ lì xì Long Mã 2026 của Mì Creative Hub được khơi nguồn từ tinh thần ấy. Năm gam màu đại diện cho Ngũ Hành: Kim, Mộc, Thuỷ, Hoả, Thổ, hoà quyện thành một hệ biểu tượng sống động, mỗi phong bao mang theo một lời chúc cho năm mới an lành, tràn đầy sinh khí, được dẫn lối bởi niềm tin và đồng hành cùng vận may.
Long Mã (ngựa hóa rồng) là biểu tượng của sự giao hòa giữa Trời và Đất, kết tinh linh thiêng của Rồng và bền bỉ của Ngựa. Hình tượng mang ý niệm vũ trụ vận động không ngừng – nơi tư duy gặp hành động, thời gian gặp không gian. Tại Huế, Long Mã xuất hiện trên các bình phong trấn phong thủy nơi cửa ngõ, như một biểu trưng gìn giữ an lành cho Cố đô.

Khi được đưa vào bộ lì xì, hình ảnh ấy được chuyển hóa bằng ngôn ngữ đương đại, để quá khứ và hiện tại giao thoa trong cùng một nhịp chảy. Long Mã vì thế không chỉ là cảm hứng tạo hình, mà còn là niềm tự hào văn hóa được viết tiếp qua mỗi mùa xuân, thắp lên nguồn cảm hứng sáng tạo, và mở ra một hành trình mới của tinh thần Việt.

Long Mã Khởi Sắc - Tiếp bước tự hào Việt Nam

See more: https://www.behance.net/gallery/243936315/Mi-Creative-Hub-Lucky-Money-Envelope-2026
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The Dynamic Agency - Mì Creative Hub

🌸 LUNAR NEW YEAR HOLIDAY ANNOUNCEMENT 2026 🌸

Mi Creative Hub would like to inform our employees, valued partners, clients, and candidates of our Lunar New Year holiday schedule as follows:

📅 Holiday period: February 14, 2026 – February 22, 2026
📅 Work resumes: February 23, 2026
➡️ For candidates: All applications and emails will be reviewed once we resume operations.

✨ Wishing you a joyful Lunar New Year filled with good health, positive energy, and continued success in 2026!

Mì Creative Hub x Masterise Group | The Mirror of Ascent – "Tấm Gương Của Tầm Vóc"

In 2025, as Vietnam enters a new era of aspiration and growth, The Mirror of Ascent – "Tấm Gương Của Tầm Vóc" is not simply a Gala Shownight, but a moment of meaningful reflection. Like a still surface of water that reflects both light and depth, the concept invites Masterise Group to look back at its journey and forward toward a greater future.

Every step of ascent is rooted in identity. From the pioneering spirit of Ho Chi Minh City to the timeless values embodied by Hanoi, each milestone reflects a commitment to building not only world-class developments, but lasting contributions to society.

This journey is brought to life through a multi-layered LED stage combined with elevating platforms, creating a Broadway-inspired theatrical experience. The audience is guided through a series of emotional highs and defining moments, with exclusive, tailor-made performances seamlessly integrated into each act—featuring Vũ Cát Tường, Trúc Nhân, and the Vivo vocal group...

The Mirror of Ascent honors the people behind the progress—those who quietly shape communities and reflect the true stature of a nation rising with purpose.

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Our Latest Work
The Dynamic Agency - Mì Creative Hub

Mì Creative Hub x RAR Center – Trung Tâm Nghiên cứu, ứng dụng dân cư và căn cước công dân - Bộ Công An | VNeID - “Ứng dụng định danh quốc dân”, chiếc ví thần kỳ “all-in-one” của người Việt

Năm 2025, Mì Creative Hub đồng hành cùng RAR Center không chỉ là một campaign truyền thông sâu rộng; mà còn âm thầm đưa VNeID – “ứng dụng định danh quốc dân” từ công nghệ thành một phần thiết yếu trong đời sống số người Việt.

VNeID là “chiếc ví định danh all-in-one” trong smartphone — tận dụng định danh điện tử, sinh trắc học, liên kết thanh toán và dịch vụ công.

Kết quả thực tế tại 18 cảng hàng không cho thấy:
📌 ~40.000 chuyến bay sử dụng giải pháp xác thực điện tử;
📌 >1,2 triệu hành khách dùng sinh trắc học thay giấy tờ truyền thống;
📌 ~790.000 lượt qua cửa an ninh tự động chỉ bằng khuôn mặt.

Nếu dữ liệu dân cư là hạ tầng cứng của quốc gia số, thì truyền thông chính là hạ tầng mềm giúp công nghệ đi sâu vào thói quen của người dân.

Trong suốt năm 2025, Mì Creative Hub vinh dự đồng hành cùng RAR Center trong các hoạt động truyền thông và triển khai thực tế – từ việc lan tỏa giải pháp nhận diện sinh trắc học trong quy trình làm thủ tục bay, đến hành trình kể câu chuyện chuyển đổi số thông qua cuộc thi .

Mì Creative Hub tự hào đồng hành cùng RAR Center trên hành trình biến định danh số thành thói quen của người Việt.

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Our Latest Work
Mì Creative Hub – The Dynamic Agency

Mì Creative Hub x Masterise Homes | STAR NATION – Masterise Homes Northern Region Business Partner Honoring Ceremony 2025

STAR NATION – Masterise Homes Northern Region Business Partner Honoring Ceremony 2025

Held on January 27, 2026, the Star Nation honoring ceremony gathered over 1,000 top business partners from nearly 50 strategic agencies across Northern Vietnam. Inspired by the spirit of an Olympic parade, the event unfolded through three chapters — The Making of a Star, United for Greatness, and Together – We Are Star Nation — celebrating resilience, unity, and the relentless pursuit of excellence.

The production set a remarkable technical benchmark, featuring Vietnam’s largest indoor sliding LED rail system ever used for an indoor event, powered by more than 1TB of visual content. The system included six massive LED panels moving dynamically across eight continuously transforming stage layouts, adapting to each chapter and performance to deliver truly spectacular visual moments. The iconic Star Nation Trophy, crafted from solid steel and standing nearly 4 meters tall, stood as a powerful symbol of prestige and aspiration.

In 2025, Masterise Homes marked six key milestones across lifestyle, legacy, community, and sustainability. A total of 27 award categories honored 105 outstanding individuals and teams, as the 2026 message, “The Sustainable Journey,” ushered in a new chapter of long-term vision and growth.

Behind the spotlight were 1,000 slides of concepts and visuals, four video productions, and more than 200 crew members — all dedicated to creating one emotional journey: Elevation – Pride – Reflection.

Heartfelt thanks to the Masterise Homes Marketing & Sales team, Mì Creative Hub event and creative team, The Bros, ESC Production and AntiantiArt for another successful season together.
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Our Latest Project
Mì Creative Hub - The Dynamic Agency