Jack Serpa has a career track record of building revenue in social media, video, communications, software and market research.
He's launched start-ups like NorthStar Interactive, a provider of online focus groups, which he sold to Arbitron. He's also created new revenue streams within existing corporations, like EntertainmentWire, a division of Business Wire, the Berkshire Hathaway company. He increased revenue through integration of key acquisitions, as he did for Cision. Jack lives in Wilton, CT with his wife, two kids, two dogs and a turtle no one loves.
01/10/2015
I'm testing my new free account on Manalto, the social media management tool for enterprise and franchise biz
Home Whatever the size or structure of your organization, managing social media at scale can be complex without the right management solution. Manalto is an enterprise-grade social media management tool enabling you to manage social media content with greater efficiency and alignment to your operations a…
01/23/2014
Check out this interesting article.
HootSuite Buys UberVU To Expand Analytics On Its Social Media Management Platform | TechCrunch HootSuite -- a platform for enterprises to manage their presence on social media sites like Twitter, Facebook, Foursquare, Instagram and many more -- is..
01/23/2014
Kudos to for their edgy social media voice. http://bit.ly/LKn2aW But are they driving store traffic with SM?
How Denny's Weirdness Wins the Social Media Game Denny's stands out in social media by breaking the rules-- and posting photos of pugs in seas of ranch dressing.
01/22/2014
A positive company culture starts from the top
Company Culture: Communicate a Contagious One by @evachristine09 Communicating your company culture isn't just about employee perks. The culture of an organization can also be a powerful branding and recruitment tool .
01/16/2014
It's all coming together for Video. http://bit.ly/1asQADq Media Execs believe Ad Buys for Online Video and TV will be unified in 3 yrs.
Survey: 70% of Industry Execs See Video Ad Planning Unified Across Online and TV Within 3 Years... Videology released the findings of a Forrester Consulting survey yesterday, which studied attitudes toward video advertising among 150 executives at brands, agencies and media companies. There are many interesting findings in the report and one that stands out is that nearly 70% of brands and agenci
01/16/2014
Check out this interesting article.
Offline Business Owners: What's Your Content Strategy? If the answer to your content strategy is I don't know, or It's still in the development stage, then you've got some work to do. Start here now.
01/14/2014
Excited to represent during Conference in NYC this week. Are you going? Talking and
01/13/2014
Check out this interesting article.
5 Tips for Successful Reinvention Is it time to reinvent yourself? You'll want these five insights from incredibly successful people to help you do it right.
01/09/2014
Check out this interesting article.
Best Social Media Posts of 2013 | Social Media Today Social Media Today received a lion?s share of winners, with two posts in the top 10, including the #1 post . There were 11 social media posts that made it into the top 50.
Are you a social turtle? http://bit.ly/1crnPJl See: "Smile: You're On Social Media!" via of
12/11/2013
Agreed! Hasty hiring costs valuable time managing later.
Spend More Time Hiring (and Less Time Managing) Gilt founder Kevin Ryan advises entrepreneurs to find the best candidates by spending more time on the hiring process.
12/10/2013
Check out this interesting article.
Get More Value Out of Social Media Brand-Chatter Listening more intelligently could reshape your strategy.
