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Built To Last We transform people over 50 in 10 minutes a day. You can build a better metabolism and turn back the clock.
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We help with muscle loss, menopause, nutrition, exercise and healthy habits. My name is Allen Branch and as a trainer, 4x gym facility owner and founder of Project 49, a speciality training for people over 40, 50 and beyond I’ve helped over 5,000 people learn how to eat more food for better weight loss results and to train for strength and lean muscle with resistance bands...

I want to help anyone who wants to learn to get in shape the smarter way, without extra stress on the joints or hours in the gym! Follow our page, because in each video I post I’ll give a strategy that can be used immediately to start seeing results right away. Project 49 is an online coaching platform that uses a custom app, private VIP training community and at home training program to get better, smarter fitness results in less time. Our program results are guaranteed, or we train you for free until you do.

10/06/2026

Things get easier when you stop waiting to feel motivated‼

Consistency is a skill, not a personality trait. You can get better at showing up, even when you don’t feel like it.

You don’t need more motivation. You need to practice consistency. 🗓

10/06/2026

We answer your top questions! 👀

In this reel, we’re tackling one of the biggest questions about starting your fitness journey and whether it’s ever too late to begin.

We let AI ask the questions our clients are asking most, and Olinda responded. 💪

The answer? You are NEVER too far gone, and it is NEVER too late to start.

Have a question you want answered? It might be next! 💬

Follow along to see more of the questions our clients are asking and get practical answers. 💪

Protein is an important part of building and maintaining muscle, especially as we get older. 💪If you’re struggling to ge...
10/06/2026

Protein is an important part of building and maintaining muscle, especially as we get older. 💪

If you’re struggling to get enough protein from food alone, a quality protein powder can be a simple way to help fill the gap.

Our favorite is a clean, 100% grass-fed protein powder that makes it easy to get more protein into your day.

👉 The link to our favorite is in the comments!

Anybody else? 😅
10/06/2026

Anybody else? 😅

10/05/2026

One of the biggest misconceptions about strength training? Thinking the movement itself is what builds muscle. 🏋️‍♀️

The movement doesn’t mean much without stimulus.

Your muscles need enough resistance and challenge to adapt to the load you put them under. If the resistance isn’t challenging enough, you may be moving, but you’re not giving your muscles much reason to adapt.

Don’t just do the movement. Create the stimulus. ⚡

Follow our page for more strength training tips for women over 40!

10/05/2026

We answer your top questions 👀

In this reel, we’re tackling one of the biggest questions about consistency and what it really takes to stick with your fitness routine.

We let AI read them back-And Olinda responded 💪

Have a question you want answered? It might be next! 💬

Follow along to see more of the questions our clients are asking and get practical answers. 💪

10/05/2026

Getting older is inevitable. Getting weaker doesn’t have to be!

Your muscles respond to resistance. You can build strength, maintain muscle, and keep your body capable as you get older.

So stop accepting “I’m just getting older” as the excuse for everything.

Train your muscles. Challenge your body. Keep building. 💪

10/05/2026

Want to get more stimulus from your split squats without unnecessary impact on your joints? 💪

The resistance band adds challenge while keeping the movement controlled, making this a great way to target your quads and glutes.

🔥 Slow and controlled
🔥 Maximum muscle stimulus
🔥 Less unnecessary impact on your joints

Don’t rush the reps. Focus on the turnaround! Stay in control and make your muscles do the work!

10/05/2026

At THIS age, it’s too late ⏰ 😢

There’s an age when it’s too late to get stronger.
And most people don’t realize they’ve reached it.
“I’m too old.”
“It’s too late for me.”
“My hormones have changed.”
“I don’t know where to start.”
“I’m afraid I’ll get hurt.”
“I don’t want to lift weights and get bulky.”
“I’ll start when life slows down.”

Is it too late?

Comment SCORECARD to take our free aging quiz and see where you stand 🤔

10/05/2026

The most important part of training is stimulus. What do we mean by that?🤔

Your muscles need a reason to adapt, get stronger, and change. A lot of the little cutesy workouts with light dumbbells might get you moving, but they may not provide enough stimulus to really challenge your muscles.

Time under tension matters! Your reps should be controlled, and those last 10 seconds of the movement should feel challenging. That’s where you know you’re asking your muscles to work!

Don’t just move through the exercise. Create enough stimulus to make your muscles work.

Follow us for more strength tips and workouts for women over 40! 👇

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Wilmington, NC
28401-28412

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336-682-5541

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